Channels Demand Generation Loyalty 
SBI Growth
MAY 1, 2013
Demand Generation. Partner or Channel Marketing. Loyalty Marketing. Demand Generation. Sarah considered a number of structural groups before restructuring: Marketing Communication. Strategy & Planning. Lead Management. Marketing Operations. Product Marketing. Field and/or Program Marketing.
Pointclear
DECEMBER 8, 2011
Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. However, that difficulty does not absolve marketers from making an effort.
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Sales and Marketing Management
OCTOBER 23, 2017
In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates.
SBI
SEPTEMBER 13, 2018
The Value of Blending Digital & Human Channels. How much are companies leaving on the table when these pre-sale questions go unanswered, and what’s the impact to post-sale customer loyalty when service levels fall below buyers’ expectations? But are there specific preferences? Consider this your H2H selling wake-up call.
Sales and Marketing Management
OCTOBER 23, 2017
In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates.
A Sales Guy
FEBRUARY 1, 2014
They control and can coordinate follow-up activities and messages across channels – online, via email, via phone, etc. I would expect this to generate higher conversion to sales qualified leads immediately, as well as in the short and long-term as those leads are nurtured and mature over time. Higher lead to SQL conversion.
Zoominfo
MARCH 30, 2023
Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. In doing so, your teams can launch coordinated campaigns that educate and delight customers at the top, middle, and bottom of the funnel.
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