Remove Channels Remove Demand Generation Remove Lead Management
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Promoted to VP of Marketing: The Year 1 Roadmap

SBI Growth

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. Design Process & Manage People. Build Lead Gen Infrastructure. DEVELOP A LEAD GENERATION STRATEGY. IMPLEMENT DEMAND GENERATION.

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How to Structure a Modern Marketing Department

SBI Growth

DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. Launching – With buyer research & content in hand, what channels should you deploy? What are the best demand generation levers to pull to stimulate inquiries?

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region.

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How to Sell Marketing to your CEO

SBI Growth

Tracking new business generated from marketing leads presupposes several things: Demand Generation Strategy that fills the top of the funnel. These Marketing Captured Leads should meet the firmographic and psychographic profile of your ideal customer. They target these channels with their demand gen efforts.

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How To Fix Your Marketing Structure Problems

SBI Growth

Demand Generation. Lead Management. Partner or Channel Marketing. Demand Generation. Lead Management. Sarah considered a number of structural groups before restructuring: Marketing Communication. Strategy & Planning. Marketing Operations. Product Marketing. Loyalty Marketing.

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Is Your Marketing Message Just Noise?

SBI Growth

A BPM provides the marketing team a blueprint for effective demand generation and lead management. Armed with buyer research, world class marketers deliver the right message, to the right person, at the right time, via the right channel. What does a Buying Process Do? What does it mean to use a Buying Process Map?

Marketing 310
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Top 10 Priorities for the CMO Going Public

SBI Growth

It starts with great demand generation execution and continues with a solid lead management process. Rigid lead grading and scoring is a must and the role of the Lead Development Rep (LDR) never more important. Recognize the IPO as part of the journey – You have 2 full time jobs during the IPO process.