The Proven Process for Developing a Go-to-Market Strategy
Hubspot Sales
NOVEMBER 21, 2018
Gatekeeper: Blocker in getting a product implemented or approved. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. The Channel Model. Buyer: Owns the budget.
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