Remove Channels Remove Demand Generation Remove Exercises
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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. Perform this exercise and then test the Ecosystem for accuracy to the mid-market, and so on.

Exercises 310
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Top 10 Priorities for the CMO Going Public

SBI Growth

Here’s SBI’s insight into five of Doug’s priorities: Take advantage of the S1 – this is a unique opportunity to leverage the prospectus exercise and bring together a consolidated strategy. It starts with great demand generation execution and continues with a solid lead management process. 5 Key Priorities.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Find a big idea. How about video marketing?

Marketing 192
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How You Accelerate Getting Promoted

SBI Growth

How will the channel be enabled? Marketing needs to be running demand generation campaigns in advance so sales has leads. Have them complete the exercise. There is a best practice to get the sales force ready to sell the new product. You need a segmentation plan and buyer access plan. The complete list can be found here.

Promotion 310
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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. However, that difficulty does not absolve marketers from making an effort.

ROI 178
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Find a big idea. How about video marketing?

Marketing 120
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The Difference Between a VP of Sales and a CRO

Sales Hacker

Participating in account or deal strategy, whitespace exercises, and executive alignments. This runs the full gamut of revenue and customer lifecycle from marketing and demand generation, to sales, to customer success, to renewal. Hands-on coaching of sales leadership and individual contributors.

Hiring 98