Channels Demand Generation Enterprise 
Zoominfo
FEBRUARY 24, 2025
In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.
SBI Growth
NOVEMBER 29, 2012
The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. For example, begin with your sweet spot such as Enterprise-level corporations 10,000 employees+. This should also include partners and resellers if you sell through channel.
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Zoominfo
NOVEMBER 14, 2024
When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights.
Pointclear
MAY 20, 2016
They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.
Sales and Marketing Management
FEBRUARY 20, 2020
If your SDRs know what channels to try, then they can focus on optimizing their approaches. The art of experimentation — trying new approaches, channels, tactics, and messaging — is the secret to staying ahead of the curve. Repair technicians may not pick up a cold call, but they might jump on social networks throughout the day.
DiscoverOrg Sales
JANUARY 10, 2018
In episode 3 of INSIDE LOOK, key players from the sales and marketing teams – share their strategy and key takeaways following a series of multi-channel, cross-functional plays for our HR dataset. The event was a dinner and a panel discussion with enterprise execs in HR roles. Episode 3: Executing an Account-Based Strategy.
DiscoverOrg Sales
APRIL 23, 2019
Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Take good notes. Before the trade show.
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