Channels Demand Generation Enterprise 
SBI Growth
NOVEMBER 29, 2012
The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. For example, begin with your sweet spot such as Enterprise-level corporations 10,000 employees+. This should also include partners and resellers if you sell through channel.
Zoominfo
FEBRUARY 24, 2025
In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
MAY 20, 2016
They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.
Sales and Marketing Management
FEBRUARY 20, 2020
If your SDRs know what channels to try, then they can focus on optimizing their approaches. The art of experimentation — trying new approaches, channels, tactics, and messaging — is the secret to staying ahead of the curve. Repair technicians may not pick up a cold call, but they might jump on social networks throughout the day.
DiscoverOrg Sales
JANUARY 10, 2018
In episode 3 of INSIDE LOOK, key players from the sales and marketing teams – share their strategy and key takeaways following a series of multi-channel, cross-functional plays for our HR dataset. The event was a dinner and a panel discussion with enterprise execs in HR roles. Episode 3: Executing an Account-Based Strategy.
DiscoverOrg Sales
APRIL 23, 2019
Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Take good notes. Before the trade show.
Alice Heiman
OCTOBER 19, 2022
Watch the podcast below or on our YouTube channel. ?. 31:16] We are increasingly leaning towards partnerships and channels. a next-generation, AI-powered, SaaS platform for B2B sales and marketing. Highlights of this Episode: [4:54] Fortunately for me, when I was at SAP, I was able to form a great network of. Website: [link].
Expert insights. Personalized for you.
310 
Let's personalize your content