Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

No More Cold Calling

MAY 14, 2020

You definitely need to ask for referrals to receive them at scale. When the market is on an upswing, our customers and prospects may be focused on a whole host of things. Then, learn about referral selling in my new Sales Expert Channel presentation, “ How to Recession Proof Your Sales in 9 Killer Steps.”. Was I wrong?

Prospecting 428

Prospecting Referrals Scale Sales Qualified Lead 428

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 199

B2B Strategy Social Media Promotion 199

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

The Pipeline

JULY 24, 2014

The same is absolutely true now, but I’d say that the definition of word of mouth has shifted significantly. Studies have shown that people who become customers through referrals go on to be more loyal and profitable than customers that are acquired through other sales channels. The Pipeline Guest Post - Megan Totka. About Megan Totka.

Referrals 282

Referrals Advertising Advertising Channels 282

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

SEPTEMBER 4, 2018

We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. source) As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results. Let us explain.

Channels 150

Channels Lead Rank Lead Scoring How To 150

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

SBI Growth

NOVEMBER 12, 2013

Here is a definition for you: A Sales Strategy is the operating plan for your sales force. They lack focus on your target market. Here they are with definitions, benefits and success metrics: Defining the Marketplace – Establish the ideal target customers who will purchase your products/solutions. What is a Sales Strategy?

Strategy 317

Strategy Hiring Top of Funnel Margin 317

SBI Growth

SEPTEMBER 26, 2013

This post is written for Marketing Leaders who describe themselves as students of the craft. These tips represent best practices from leading Sales & Marketing organizations. These tips represent best practices from leading Sales & Marketing organizations. How do they market and sell? Let me net it out for you.

Ideal Customer Profile 327

Ideal Customer Profile Sales Qualified Lead Leads Marketing Qualified Lead 327

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

SBI Growth

JUNE 6, 2013

As CMO, you implemented marketing automation; provide great content, and your campaigns are world class. For proof, try to measure the return on marketing spend without sales alignment. Research conducted by the Aberdeen Group indicates when sales and marketing are aligned: Pipeline size increases by 18-27% and. The Last Mile.

Sales Qualified Lead 308

Sales Qualified Lead Lead Rank Lead Scoring Lead Qualification 308

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Sales and Marketing Management

JULY 7, 2020

It should be noted that if you plan on investing in an incentive program that acts as a long-term sales and marketing tool, you have to be transparent about the program and your intentions. Spontaneous rewards are excellent as a short-term sales incentive plan or an element of a larger program.

Incentives 394

Incentives Incentive Motivation ACT 394

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Referrals Marketing Influencer 210

SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Mediafly & InsightSquared join forces to help revenue teams improve forecast accuracy, enhance buyer engagement and increase revenue production. CHICAGO – December 15, 2021.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

Sales and Marketing Management

APRIL 18, 2018

Author: Matt Sunshine Sales and marketing belong on the same side of the negotiating table. On one hand, you have the marketer with his definition of a lead. Of course, that leads to frustration, not to mention a belief that future marketing leads will be equally terrible. Not surprisingly, miscommunication.

Marketing Qualified Lead 195

Marketing Qualified Lead Lead Rank Sales Qualified Lead Ideal Customer Profile 195

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). When marketers look over a lead’s qualifications, they examine their engagement with the brand along with their b udget, a uthority, n eeds, and t imeline (BANT). Instead, it’s a chase.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

The Pipeline

AUGUST 5, 2021

No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. I know that some will say that Value is hard to quantify, it is not, especially if you work with a clear definition. You can visualize it this way: Share Your Value. Communicating Value.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. I also like this definition from Stephen M.R. They complain they don’t have enough leads, or at least not enough qualified leads.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading!

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

SBI Growth

OCTOBER 3, 2013

As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” That’s a 5x bump.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

No More Cold Calling

FEBRUARY 24, 2021

Or rather, change them back —from digital marketing to relationship building. That’s why your existing clients are your best possible source for referrals, because with them, you’ve definitely earned that right. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Vengreso

MARCH 2, 2021

What medium is the best channel to engage with today’s modern buyers? It means using every sales strategy, every tool and every channel to engage and connect with prospects. Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Sales Prospecting Techniques. Omnichannel Prospecting.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. B2B Growth Hacking vs. Traditional Marketing. By definition, growth hacking and marketing are two separate entities; yet, they are undoubtedly intertwined. Keep it simple.

Ideal Customer Profile 227

Ideal Customer Profile B2B Scale Trends 227

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Pipeliner

JANUARY 6, 2022

To kick off 2022, Brian Sullivan interviews Jay McBain about the key trends impacting channels in the new year and beyond. Jay is one of the most visible and respected thought leaders in global channels, having been named 2021 Channel Influencer of the Year by Channel Partners Magazine. Certainly, Brian. I do, Brian.

Channels 98

Channels Trends AutoTask Lead Rank 98

Nutshell

MARCH 25, 2024

You can also leverage Nutshell’s email marketing tools to send automated welcome packets once you receive a signed agreement. Put a definitive onboarding plan together for a specified onboarding period, which could be as little as a few weeks and as many as three months—it all depends on your product or service.

Positioning 127

Positioning Customer Churn Face-to-face 127

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. The whole point of data collaboration is to promote sales and marketing alignment.

Data 246

Data Intent Data How To Intent 246

SBI Growth

DECEMBER 5, 2013

Sales, Finance, Marketing and Customer Service need this alignment. All your data is rolled-up to a common definition of the customer. Armed with BPM’s and Personas, sales and marketing become much more effective. Channel / Routes-To-Market – Understanding BPM’s and Personas will provide a base line here.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

SBI Growth

AUGUST 16, 2013

Let’s start with the definition of agile sales. They have kept up with the market. They answer the buyer’s questions through a multiple channel approach. Agile sales is an approach that can help you keep pace with your customers. A few months back I wrote a post about becoming an Agile Sales Leader. Agile is not a process!

Customer 328

Customer B2C Decision Maker Inside Sales 328