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Expand Your Use of Digital Channels to Hit Quota

Sales and Marketing Management

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. You can start chatting with your accounts and have them make an introduction for you to the decision-maker at a company.

Quota 296
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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Are you targeting consumers or decision-makers?

Channels 115
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How to Find Decision Makers and Drive B2B Sales Success

eGrabber

Sales professionals must know how to find decision makers and not waste time contacting anyone at a company. The people who make decisions in companies hold the authority to purchase and set the companys strategic course. Knowing who the decision makers are and how to find them is essential for any strong B2B sales strategy.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. Improved Personalization Tailored messaging resonates more effectively with decision-makers, increasing engagement and conversion rates.

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How to Use “Pull Through” to Sell More Through Distributors and Channel Partners (Ask Jeb)

Sales Gravy

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? Why Pull-Through in Channel Sales Matters When you sell through distribution, you lose a lot of direct control.

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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

Yet many reps struggle to get that critical first meeting with a decision maker. TURN REPS INTO MARKETING CHANNELS. Once optimized, each rep’s LinkedIn page becomes a marketing channel. Leverage this marketing channel to reach a broader audience and expand reach. Companies are trying to grow new business.

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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

One major key to success in sales is a salesperson’s ability to reach decision makers. Salespeople who reach THE decision maker are 341% more likely to close the business than those who fail to reach the decision maker. Objective Management Group (OMG) has assessed nearly 2.4