Sales 2.0

OCTOBER 25, 2021

as this channel has become saturated. Research shows on average there are 6-10 decision makers and it’s typical for most sales people to only speak to one person. Smarter approaches to prospecting are needed. Closing : Closing cycles that fail 80% of the time are the norm (where 1 in 5 deals in the pipeline closes.)

Territories 396

Territories Compensation Scale Decision Maker 396

SBI Growth

DECEMBER 27, 2013

You can then build messaging that resonates with decision makers inside your target accounts. Decision Makers - Once you know your target audience, know the market problems of your buyers. Build social channels, listen to conversations and simply know where potential clients consume content. Mystery Shop.

Competition 267

Competition Ideal Customer Profile Top of Funnel Social Media 267

Zoominfo

JULY 27, 2023

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Sales and Marketing Management

SEPTEMBER 4, 2018

In this context, I’m referring to companies that sell their products and services directly to their customer base rather than selling through retail or other sales channels (distributors, value-added resellers, system integrators, and so on). Are you speaking to decision makers or gatekeepers or influencers?

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

SBI Growth

NOVEMBER 21, 2013

They create their own opportunities by using unclogged channels such as LinkedIn. They maximize opportunities by getting warm introductions with key decision makers, inside target accounts. Control their own destiny- Great teams understand they can no longer depend on other departments for success.

Decision Maker 320

Decision Maker Maximizer Buying Cycle Top of Funnel 320

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

No More Cold Calling

JANUARY 24, 2019

Social channels can provide valuable insight into prospects and decision-makers, which has prompted some sales pros to wonder if cold calling is dead, replaced by so-called “smart” or “warm” calling. Decision-makers don’t take cold calls, respond to cold emails, or have sales conversations with strangers on social media.

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Are you targeting consumers or decision-makers?

Channels 92

Channels Scale Strategy Distribution 92

Zoominfo

JANUARY 26, 2021

Complex Sales Are…Complex: Enterprise companies usually come with many stakeholders and therefore many decision makers that may have conflicting pain points. With predictive analytics and intent signals, marketers can deliver ads through IP addresses, directly to stakeholders and decision makers.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

SBI Growth

NOVEMBER 29, 2012

The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. Most complex decisions are made in a group decision. This should also include partners and resellers if you sell through channel.

Exercises 310

Exercises Lead Scoring Lead Rank Marketing 310

SBI Growth

AUGUST 16, 2013

They answer the buyer’s questions through a multiple channel approach. Still focused on reaching a decision maker and handling objections. Top tier sellers are doing more selling without talking about their product or solution. They use content, social, peers, and use cases to influence buyers. Must close the deal.

Customer 328

Customer B2C Decision Maker Inside Sales 328

Zoominfo

MARCH 4, 2021

or “Who are your company’s decision makers?”). More than half (56%) of B2B buyers have four or more people involved in a purchase decision, while 21% have seven or more — so you’ll have to convince more than one person. Offer a demo to every decision maker. Expand content and the channels they exist in.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

SBI Growth

OCTOBER 3, 2013

Offer to help connect a buyer with a channel partner. The Edelman Trust Barometer has done extensive research on B2B decision making. They found 84% of B2B decision makers begin the buying process with a referral. When buyers are looking for help online, is your team there for the assist? Referrals Generated.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

SBI Growth

JULY 22, 2013

Establish a fun atmosphere with good feedback channels. 84% of decision makers begin their buying process with a referral (source: Edelman Trust Barometer). Play a game or have a contest. Make the sales job fun. Training your sales team how to social sell will immediately improve your sales pipeline.

Hiring 325

Hiring Top of Funnel How To Social Selling 325

No More Cold Calling

FEBRUARY 24, 2021

Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. Seller Access: New Buzzword, Old Problem. Problem solved.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

SBI Growth

NOVEMBER 10, 2013

A decision maker buys for different reasons than am influencer. Here are some best practices when developing Social Listening: Cast a wide net – Listen to Company, Competitor, Channel, Contact, and Market. By getting in early, the rep can bring value immediately and influence the buying process. This results in more deals won.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

DiscoverOrg Sales

JANUARY 10, 2018

In episode 3 of INSIDE LOOK, key players from the sales and marketing teams – share their strategy and key takeaways following a series of multi-channel, cross-functional plays for our HR dataset. The higher up in the org chart someone is, the closer they are to a decision maker. See a step-by-step summary below.).

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

DiscoverOrg Sales

DECEMBER 4, 2017

This is in spite of the fact that most of it is created for sales and channel enablement purposes. A tool like DiscoverOrg contains direct-dial phone numbers, verified email addresses – for only decision-makers, not mom-and-pop shops. As much as 80% of marketing content goes unused by salespeople.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When your prospect is a decision-maker. It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Sales and Marketing Management

JUNE 22, 2020

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. A pivot to remote selling.

Trends 156

Trends B2B Decision Maker Transportation 156

Zoominfo

JANUARY 23, 2021

Yet, it’s also a challenging task for many salespeople — from hunting down contact information to getting a decision-maker on the phone. The key to a great sale is to identify your decision makers – learn how data can help. Prospecting is an early and critical stage in the sales process.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

FEBRUARY 19, 2018

Content shared by employees receive 8x more engagement than the same content shared by company/brand channels ( source ). Messages reach 561% further when shared by employees vs. same messages shared via official corporate social channels ( source ). 75% of B2B buyers consult social media when making purchasing decisions ( source ).

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Sales and Marketing Management

JUNE 29, 2020

from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Read the full report , “How B2B decision makers are responding to the coronavirus crisis.”.

Face-to-face 156

Face-to-face Lead Rank Decision Maker Pivotal 156

Sales and Marketing Management

JULY 27, 2018

You rely on the information you get through these channels, but you also know they are fraught with uncertainty. . Unless your source is talking directly to decision-makers at the company, you’re still risking wasting your and your company’s time on prospecting that may not pan out. How did your source get their information?

Prospecting 185

Prospecting Decision Maker How To Social Media 185

Sales and Marketing Management

DECEMBER 22, 2019

Hit up social channels, read their 10-Ks, and keep up with industry press to know what’s going on right now: What are prospects’ recent struggles? Think of it as a seamless hand-off between a person in the seller’s network and a decision maker at a company. Competitors? Customers they serve?

Decision Maker 240

Decision Maker Face-to-face Demographics Call-back 240

Understanding the Sales Force

FEBRUARY 15, 2024

When I was growing up in the 1960’s, I watched meteorologist Don Kent give his weather forecasts on WBZ channel 4 in Boston. It harkened me back to the good old days before the incredible weather technology we have now. When I say pre-technology, I’m not talking about pre-Doppler radar and computer models.

Forecasting 218

Forecasting Sales Forecasts Decision Maker Call-back 218

DiscoverOrg Sales

JANUARY 22, 2018

With this accurate data, your team can get in front of the the decision makers who drive open reqs, before they post on job boards. Your former sales teams used our data to get ahold of the decision makers in their target accounts. Here’s one for CNA Financial (link). He replied the very same day.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JUNE 26, 2020

As part of your go-to-market strategy, an outlined process lays out exactly how a product should be sold, where customers can purchase, and which channels to utilize. Organize Lead Sources and Channels. Depending on industry, company size, and solution type, certain channels could work better than others for lead gen.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. Improved Personalization Tailored messaging resonates more effectively with decision-makers, increasing engagement and conversion rates.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

JUNE 27, 2018

22% of marketers say influencer marketing is their most cost-effective channel ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). On average, businesses generate $6.50

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

SEPTEMBER 17, 2019

It was as simple as: “bang the phones, get the decision makers, sell the deals”. Empower the Sales Team to Target Higher-Level Decision Makers. I think that every salesperson out there would prefer talking to decision makers all day long. Does your sales team struggle to connect with decision makers?

Meeting 166

Meeting Decision Maker Top of Funnel Funnel 166

DiscoverOrg Sales

FEBRUARY 6, 2019

Include decision-makers in email for better response rates. It’s really important in our outbound channel that we focus on two areas when it comes to the organizational charts. Check out our on-demand webinar: How to Leverage Gatekeepers to Reach Decision-makers. Identify cross-sell and upsell opportunities.

Decision Maker 29

Decision Maker Video Outbound Influencer 29

DiscoverOrg Sales

NOVEMBER 27, 2018

A “BASHO email” is a fancy-pants name for a very personalized B2B email , usually addressed to a decision maker at a high-value account. When your prospect is a decision maker. It’s hard to get decision makers, department heads, and people of influence – the people you really want to reach – on the phone.

Examples 220

Examples Account Based Marketing Decision Maker Account 220

DiscoverOrg Sales

MAY 23, 2018

Kill lead generation channels that don’t convert. If they’re not a decision-maker or don’t have authority to sign the check, Sales is wasting their time. 4: Kill lead channels with low conversion. Agreement on what a “qualified lead” is. Hyper-focus on marketing-qualified leads. Boost conversion with shared goals.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

MARCH 29, 2018

But—to gain buy-in from executives and decision makers, you must be able to confidently demonstrate your ability to contribute to the company’s bottom line. As a marketer, your results are directly dependent on strategy and budget. You can’t make sense of your marketing reports—or even worse, you don’t have marketing reports.

ROI 219

ROI Marketing Scale Campaigns 219