Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). What Tools Do People Use for Sales Funnels? For most organizations, the problems behind launching a sales funnel are central to data management. Enter, data. Does your (sales) funnel have flow?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

Research 233

Research B2B Tools Company 233

Zoominfo

JANUARY 18, 2021

It’s time to give your CRM strategy a data-driven makeover. Whether it be an existing customer, a past customer, or a potential one, CRM tools are geared towards managing those relationships and leveraging the data in order to improve future interactions. In other words, how do you make the data make sense?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like?

Data 213

Data Buyer Persona Demographics Segment 213

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Data matters more than ever. Today, the comprehensiveness of customer data separates winners from losers.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

The Pipeline

AUGUST 5, 2021

All measurable, all quantifiable and can be improved with skills and the right tools. And while strategy and skills are paramount, you need to select the right tools to support them. This again puts a focus on the tools you use and how. Yet many want me to change my execution in order to use their ill-conceived tool.

Lead Scoring 352

Lead Scoring Lead Rank Ideal Customer Profile Objections 352

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). After loading the website, you’ll probably: Open up a tool that can provide you technology information. Paste that data into CRM. The 4 Main Data Points of Lead Qualification.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Zoominfo

AUGUST 7, 2020

You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Today, customers expect united, data-driven communications. Also known as a single customer view, the 360-degree view centralizes customer data to provide access across every department.

Ideal Customer Profile 246

Ideal Customer Profile Customer Lead Rank Top of Funnel 246

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. They help improve customer experiences and boost customer retention with ever-progressing data analytics features. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Hubspot Sales

SEPTEMBER 12, 2024

B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media. Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

FEBRUARY 8, 2024

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo AI tools are revolutionizing modern go-to-market teams, transforming the way they work with unmatched efficiency and seamless automation. No more manual researching, data logging, or guessing which accounts are ready to buy. Sell Smarter. Win Faster. Win Faster.

Data 130

Data Lead Rank Lead Scoring Ideal Customer Profile 130

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Marketers say it offers the highest ROI and best selling tools.

Social Selling 119

Social Selling Channels Social Media ROI 119

Zoominfo

AUGUST 2, 2022

These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

JUNE 26, 2020

With a quality data-driven strategy you can identify exactly how to approach target buyers. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. Organize Lead Sources and Channels. Steps to Building a Data-Driven Strategy.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Support Letters with Stats.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Sales and Marketing Management

FEBRUARY 22, 2019

Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 On the other hand, companies offering channel sales teams the same sales enablement platforms provided to direct sellers are up to 2.3 To accomplish this, all sales representatives need the proper tools.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Do you have access to the right tools?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

OCTOBER 27, 2020

Personalization is a useful tool to steer customers in the direction they didn’t even know they needed to go in. At the core of personalization is customer and contact data. Think about it: Without data, how will you know who your best buyers are, what message resonates with them, or how to convince them to make a purchase?

B2B 246

B2B Marketing Segment Scale 246

The Pipeline

OCTOBER 2, 2018

One of the great things about the web, (thank you Al Gore), is the endless stats produced by the reams of data collected by everybody. Some of the confusion is simple, while everyone has a lot of data, too much data, it is not the same data, and therefore leads to different conclusions. Stats – The Drug of Choice.

Coaching 273

Coaching Quota Cold Calling Data 273

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Does it follow a PLG or Sales-Led Growth (SLG) model?

Channels 92

Channels Scale Strategy Distribution 92

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The results, however, are irrelevant if AI systems are fueled by low-quality data. billion in the next 10 years.

Data 130

Data Scale Lead Rank Marketing 130

Sales and Marketing Management

AUGUST 12, 2019

While companies have traditionally considered CRM programs as sales tools , the CRM program and the customer experience today is one and the same. Connect all channels. You must connect your paid, owned, digital, and physical channels together. That’s a mistake.

Lead Rank 258

Lead Rank CRM Lead Scoring Automotive 258

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

AUGUST 27, 2024

By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Zoominfo

JULY 26, 2023

Achieving next-generation GTM productivity requires automation and sophisticated enablement tools. The B2B GTM Challenge Today The B2B GTM approach has historically been a highly technical but disjointed process, riddled with data silos and inefficient workflows. That operational challenge is hampered by a lack of automation.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

DiscoverOrg Sales

DECEMBER 4, 2017

This is in spite of the fact that most of it is created for sales and channel enablement purposes. A tool like DiscoverOrg contains direct-dial phone numbers, verified email addresses – for only decision-makers, not mom-and-pop shops. As much as 80% of marketing content goes unused by salespeople.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

FEBRUARY 2, 2021

Enterprise CRM systems improve workflow management with their complex data organization for much-needed accessibility. And all of those individual team members need a robust CRM — one that wears enough hats to assist day-to-day demands, and store enough data. In CRM systems, APIs help make customer data more accessible and organized.

Enterprise 290

Enterprise Enterprise Company CRM 290

Zoominfo

DECEMBER 6, 2024

Weve pulled together top solutions based on third-party reviews, customer validation, and our own product expertise for this guide to the top live chat software tools for B2B marketing and sales. But first, some background on what chat can do and how to evaluate the top tools for your live chat needs.

Software 130

Software Software Sales Qualified Lead Customer 130

Hubspot Sales

OCTOBER 12, 2022

But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline. Most sales professionals think of social media as a networking tool — which is true, but it's also a powerful search engine, enabling you to identify and research leads with just a few clicks. Over to You.

Social Selling 139

Social Selling Trends Social Media Data 139

Zoominfo

JANUARY 23, 2021

The key to a great sale is to identify your decision makers – learn how data can help. Can we unpack that?’ “ Read more about building better ICPs: How Can You Use Data to Build Better Personas? For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264