Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? Why is data collaboration important?

Data 246

Data Intent Data How To Intent 246

Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. For most organizations, the problems behind launching a sales funnel are central to data management. Enter, data.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. billion digital profiles, utilizing AI and machine learning to transform this data into actionable insights.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

FEBRUARY 18, 2025

By centralizing call data, sales teams gain insights into call effectiveness, prospect engagement, and overall campaign success. Data-Driven Decisions: Offers insights into call outcomes, helping teams refine scripts and outreach strategies. Learn More about Close 3. Key Features: Email and call tracking with automation.

Outbound 130

Outbound Software Software Buyer Intent 130

DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

DECEMBER 20, 2024

These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales Gravy

MARCH 2, 2025

Email Prospecting Has Suddenly Stop Working Instead they keep prospects and customers at arms length through asynchronous communication channels like email - especially when prospecting. But heres the cold, hard truth: Email as a prospecting channel has suddenly stopped working.

Scale 93

Scale Churn Face-to-face Channels 93

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance.

Scale 130

Scale SalesForce Analytics Hubspot 130

Sales 2.0

SEPTEMBER 18, 2020

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. After 12 days XANT found that it is optimal to take a break for four to five days then start another sequence of eight attempts to reach your prospect.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Sales and Marketing Management

JANUARY 21, 2019

Data matters more than ever. Today, the comprehensiveness of customer data separates winners from losers. The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Automated sales prospecting.

Trends 297

Trends B2B Social Media Telemarketing 297

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. This approach helps in turning profitable prospects into long-term, lucrative clients.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Fortunately, AI tools like Conversica can fill in the gaps and analyze current and historical data to deliver personalized messages that inspire confidence in your prospects.

Follow-up 122

Follow-up Lead Rank Lead Scoring Marketing Qualified Lead 122

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. Analyze Prospect And Customer Data.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

The Pipeline

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. In fact, I recommend you share the definition with your prospects as a means of creating a clear path forward. If you and your prospects can shift time in your favor, you’ll both have an advantage over your competitors.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. But what is it that makes this marketing channel so great? The purpose of the explanation is to convince prospects that your services are easy to use, but highly effective.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Sales 2.0

JULY 28, 2020

We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. We asked our respondents which sales channel , prior to the crisis, had been their most effective. As it happens, our data largely bears that theory out.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Partners in Excellence

DECEMBER 6, 2024

Leveraging tools, ChatGPT, social channels. ” I am offered lists of thousands of prospects. We are inundated with data showing declining response rates, the solution to these is always “more.” I’ve always found the quantity strategy too much work, even if ChatGPT can write all the prospecting outreaches.

Ideal Customer Profile 117

Ideal Customer Profile Pipeline Channels Motivation 117

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. They help improve customer experiences and boost customer retention with ever-progressing data analytics features. If your personalization isn’t data-driven using CRMs, it’s time to rethink your content strategy.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JUNE 26, 2020

With a quality data-driven strategy you can identify exactly how to approach target buyers. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. An ideal ICP quickly identifies a quality prospect based on what is feasible for a seller.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Vengreso

NOVEMBER 19, 2024

Imagine a digital assistant that not only handles mundane tasks like data entry and follow-ups but also provides predictive analytics to forecast sales trends and optimize strategies. Such software can analyze copious amounts of data collected from customer interactions to offer insights that humans might miss.

Software 115

Software Software Scale Sales Qualified Lead 115

Zoominfo

OCTOBER 27, 2020

Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – @ducttape Find more #personalization quotes on the blog: [link] pic.twitter.com/U3ENGnZyMu — ZoomInfo (@ZoomInfo) October 10, 2018. Poor data management.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B social selling is the process where salespeople use social media to connect with prospects. – Talk Data to Me.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Pipeliner

DECEMBER 5, 2024

These integrations facilitate seamless workflows, data flows, and enhanced user security, making it easier for companies to incorporate gifting into their existing systems. Embracing AI and Data Analytics Sendoso has transformed into a data-driven and AI-focused company.

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Rank 84

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. And B2C salespeople report discovering new prospects most effectively through Facebook.

Social Selling 119

Social Selling Channels Social Media ROI 119

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

DiscoverOrg Sales

SEPTEMBER 26, 2017

Subscribe to our YouTube channel. We’ll be pulling a subset of accounts out of this orchestration as an A/B test, so we can tell what impact ABE really has, compared to a traditional outbound prospecting method. Get our free interactive Account-Based Marketing Playbook. So, how are we approaching this account-based everything plan?

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

MarketJoy

FEBRUARY 17, 2025

A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. Data is driving businesses around the world. With careful data-driven targeting strategies, your business can attract quality B2B leads that convert.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83