Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Enter, data.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like?

Data 213

Data Buyer Persona Demographics Segment 213

Zoominfo

JANUARY 18, 2021

It’s time to give your CRM strategy a data-driven makeover. Whether it be an existing customer, a past customer, or a potential one, CRM tools are geared towards managing those relationships and leveraging the data in order to improve future interactions. In other words, how do you make the data make sense? Need more convincing?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales and Marketing Management

JANUARY 21, 2019

Data matters more than ever. Today, the comprehensiveness of customer data separates winners from losers. The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Automated sales prospecting. Social selling.

Trends 297

Trends B2B Social Media Telemarketing 297

Sales 2.0

SEPTEMBER 18, 2020

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. My data on using social selling techniques shows a big increase in response rates vs traditional cold calling, roughly three times more effective.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. Analyze Prospect And Customer Data.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

JANUARY 12, 2024

To put those plans into action, Smartsheet is partnering with ZoomInfo to leverage advanced customer acquisition techniques fueled by best-in-class data, timely market signals, and tight alignment across go-to-market teams. We use firmographic, contact, and behavioral data to deliver a more personalized experience,” Bennett says.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Facebook Facebook is the most popular social selling platform among those who sell products directly within the app.

Social Selling 119

Social Selling Channels Social Media ROI 119

Sales 2.0

JULY 28, 2020

We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. We asked our respondents which sales channel , prior to the crisis, had been their most effective. As it happens, our data largely bears that theory out.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

SEPTEMBER 16, 2020

Developing A Channel Strategy. So your various channels should be unique, yet incredibly in sync. Different content does well on different channels, i.e Different content does well on different channels, i.e You should know the exact goal of each channel (i.e Ensuring Data Quality. Making Design A Priority.

B2B 261

B2B Social Media Hubspot Channels 261

Zoominfo

FEBRUARY 8, 2024

No more manual researching, data logging, or guessing which accounts are ready to buy. It unifies a company’s go-to-market (GTM) data — including first-party CRM data and ZoomInfo’s best-in-class data — and applies generative AI to sift through the noise and identify insights sellers want. ” Sell Smarter.

Data 130

Data Lead Rank Lead Scoring Ideal Customer Profile 130

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Does it follow a PLG or Sales-Led Growth (SLG) model?

Channels 92

Channels Scale Strategy Distribution 92

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. They help improve customer experiences and boost customer retention with ever-progressing data analytics features. If your personalization isn’t data-driven using CRMs, it’s time to rethink your content strategy.

Trends 246

Trends CRM Top of Funnel Marketing 246

Hubspot Sales

SEPTEMBER 12, 2024

The types of platforms might come as an even bigger surprise, with buyers using conventional consumer channels like Facebook (89%), YouTube (87%), and Instagram (79%) far more than the ostensibly business-focused LinkedIn (52%).

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). Paste that data into CRM. You’ll eventually pop open social channels to learn more about the lead themselves and do the same exact thing in your CRM. Instead, it’s a chase. The result?

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Zoominfo

JUNE 26, 2020

With a quality data-driven strategy you can identify exactly how to approach target buyers. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. Organize Lead Sources and Channels. Steps to Building a Data-Driven Strategy.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. But what is it that makes this marketing channel so great? Data-driven sales letters are highly productive. Direct mail is a genuine conversion driver.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

AUGUST 7, 2020

You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Today, customers expect united, data-driven communications. Also known as a single customer view, the 360-degree view centralizes customer data to provide access across every department.

Ideal Customer Profile 246

Ideal Customer Profile Customer Lead Rank Top of Funnel 246

DiscoverOrg Sales

SEPTEMBER 26, 2017

Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. Get our free interactive Account-Based Marketing Playbook. We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Sales and Marketing Management

AUGUST 12, 2019

Connect all channels. You must connect your paid, owned, digital, and physical channels together. A CRM platform can provide multichannel customer data to give you a better understanding of what channels a customer engages with the most, how old she is, what city she lives in, what she’s purchased, etc.

Lead Rank 258

Lead Rank CRM Lead Scoring Automotive 258

Zoominfo

OCTOBER 27, 2020

At the core of personalization is customer and contact data. Think about it: Without data, how will you know who your best buyers are, what message resonates with them, or how to convince them to make a purchase? The most basic way to leverage contact data for personalized marketing is through prospect list segmentation.

B2B 246

B2B Marketing Segment Scale 246

Smooth Sale

MARCH 6, 2024

Photo by axbenabdellah via Pixabay Attract the Right Job Or Clientele: Will You Take Steps to Secure Your Business’ Data Better? One of the most important ways is to ensure that you are securing your business’s data as well as you can. Encryption means that data is more challenging to read.

Data 110

Data Hiring Licensing Channels 110

Sales and Marketing Management

APRIL 13, 2020

Everything outside of this zone either oversimplifies the data or makes the medium unnecessarily complex. For example, if you need to walk through calculations and data projections that require significant context, you would be unlikely to dump everything into an email or text message. Client preference can guide you here, too. .

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Zoominfo

FEBRUARY 25, 2021

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately. The interactive nature of the channel?—it’s

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JULY 26, 2023

The B2B GTM Challenge Today The B2B GTM approach has historically been a highly technical but disjointed process, riddled with data silos and inefficient workflows. Teams typically work in parallel but not together, often with siloed and incomplete data, creating redundant efforts that undermine their efficiency.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

FEBRUARY 2, 2021

Enterprise CRM systems improve workflow management with their complex data organization for much-needed accessibility. And all of those individual team members need a robust CRM — one that wears enough hats to assist day-to-day demands, and store enough data. In CRM systems, APIs help make customer data more accessible and organized.

Enterprise 290

Enterprise Enterprise Company CRM 290