Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Sales and Marketing Management

MAY 2, 2018

Author: Ric Neeley Over $7 trillion in products are sold through wholesale distribution channels in the U.S. Distribution channel partners are vital for most companies to get their goods and services to market. A supplier able to gain just a little more focus from the people in these channels can reap huge rewards quickly.

Incentives 174

Incentives Incentive Channels Distribution 174

Zoominfo

OCTOBER 30, 2018

Keep reading as we uncover the top 17 YouTube channels for HR and Recruiting personnel! The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. 1. RecruitingBlogs. Watch here ! Watch here !

Channels 187

Channels Hiring Video Scale 187

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SBI Growth

APRIL 8, 2013

Structuring your team depends on your industry, your offering and your customer. These factors all contribute to formulating your marketing strategy and consequently your org chart. They are also investing in content creation to engage customers earlier in the buying process. Who is the ideal customer? DEMAND GENERATION.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. This lead would need to take additional action to reach the qualification benchmark of a 100 points.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content. If not, keep reading.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. It allows your business to grow along with your customers, plan for the future, and create a sustainable business model that thrives in the market. In this article, we are going to take a look at how B2B lead generation services can transform your sales strategy.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

SEPTEMBER 17, 2013

The template should be awash with customer-centric language. Instead, focus on what’s important to the customer and what he’s trying to solve. Think ‘customer-centric’ not ‘company-centric’. Get a copy of the LinkedIn Profile Review Guide when you sign-up for the Research Presentation. TURN REPS INTO MARKETING CHANNELS.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

Zoominfo

SEPTEMBER 4, 2019

Why does a customer remain loyal to a particular brand? But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. Today’s customers have an abundance of good options, so why should they stick with your brand over another?

Loyalty 206

Loyalty Customer Incentive Incentives 206

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. Maximizing Referrals: Strategies for Turning Your Network Into a Powerful Revenue Generator It’s interesting how you meet people, and when you sell by referral, you meet a lot of interesting people. How do most companies ramp up their B2B lead generation strategies?

Referrals 177

Referrals Channels Cold Calling Scale 177

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

Ideal Customer Profile 86

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 86

Sales 2.0

JULY 28, 2020

We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. We asked our respondents which sales channel , prior to the crisis, had been their most effective. We asked our respondents which sales channel , prior to the crisis, had been their most effective.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

SBI Growth

MARCH 30, 2013

The answer rests with the target audience of your Ideal Customer Profile. Being visible on Pinterest gives you an additional marketing channel to reach more people. So does Pinterest have the right audience for your business? Post your eBooks, whitepapers, infographics and webinars. Top B2B tips to get you started.

B2B 332

B2B Ideal Customer Profile B2C Marketing 332

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. To navigate crisis delicately while leading our customers with confidence. . This allows your focus and attention to remain on the meeting and your customer. To balance reason with emotion.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Gartner experts shared their research on seller access in a recent webinar, “ The Chief Sales Officer’s Leadership Vision for 2021.” Gaining seller access was hard enough before COVID. Suddenly it became almost impossible.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Nutshell

APRIL 14, 2025

And now, two new channels have been added to your Nutshell Engagement inbox: Facebook and Instagram. With the new Meta integration in Nutshell Engagement, your business can engage with prospects and customers through Facebook Messenger and Instagram DMs to expand its omnichannel engagement strategy even further.

Facebook 71

Facebook Prospecting Ideal Customer Profile Channels 71

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 97

Paid Content Top of Funnel Webinar Metrics Marketing 97

Sales Hacker

JUNE 21, 2021

But where can channel partnerships fit in? Sales Hacker has published ample content about channel partnerships. You may have even read some of them at one point and wondered if channel partnerships really help you increase sales in your business. Channel partnerships can make things easier on your sales teams.

Channels 120

Channels Hiring Webinar Metrics Revenue 120

Sales Hacker

OCTOBER 1, 2020

Webinars are one of the most lucrative sales and marketing strategies there is. Teaching your audience something useful creates authority and trust , and if you’re willing to give upfront value by teaching something practical, the rewards can be massive for you. 1 Promote Your Webinar.

Webinar Metrics 137

Webinar Metrics Promotion Decision Maker Follow-up 137

Tenbound

NOVEMBER 27, 2024

To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. One of the most significant changes is the shift towards a customer-centric approach. So what exactly are customer intent signals? That’s where implicit intent signals come in.

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

SBI Growth

SEPTEMBER 22, 2012

Whether its blog posts, social media updates, eBooks or webinars, the content serves to generate demand and produce quality leads for the sales force. Changes in buyer behavior necessitate marketers ask themselves anew: How well do I know my customer? Do I understand how my customers want to buy from me? Inventory your Content.

Maximizer 288

Maximizer Buyer Persona Lead Rank Marketing Qualified Lead 288

Zoominfo

JUNE 25, 2018

Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content. And research shows, your customers are already searching for video demos.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Channels 129

Channels Scale Hiring Lead Rank 129

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. Hold webinars that teach people about a particular issue.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

SBI Growth

DECEMBER 5, 2013

Having an enterprise-wide Customer Master File (CMF) is the ideal first step. CMF’s provide a unified view across the organization of your customers. Sales, Finance, Marketing and Customer Service need this alignment. All your data is rolled-up to a common definition of the customer. All interactions align to this view.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Hubspot Sales

JUNE 9, 2020

On the other hand, if you want to enter this space and acquire customers, you’re in for an uphill battle to get established because of all the competition you face. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. It makes sense.

Webinar Metrics 112

Webinar Metrics Course Top of Funnel Funnel 112

Hubspot Sales

JUNE 24, 2020

A sales qualified lead (SQL) is a potential customer who's been vetted by your marketing team and identified as being worthy of follow-up from sales. SQL quantity is a KPI that covers shared responsibility between marketing and sales. The quality of your SQLs is an extension of the previous KPI. Lead-to-Customer Percentage.

Lead Rank 137

Lead Rank Webinar Metrics Marketing Qualified Lead Sales Qualified Lead 137

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy. What is the Landing Page’s Importance in Digital Marketing?

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246