Channels Customer Sales 
Sales and Marketing Management
FEBRUARY 8, 2021
Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. Prospective customers want answers to their product-related questions instantly. Video Email: ?How
Understanding the Sales Force
MAY 8, 2019
When you purchase a car, do you consider yourself a customer of the dealer you bought or leased it from, the auto maker, or both?
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SBI Growth
SEPTEMBER 10, 2020
If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.
Sales and Marketing Management
FEBRUARY 14, 2023
The best channel strategies are those that start with a true and deep understanding of the customer – the kind of understanding that is developed through a robust customer segmentation effort.
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. B2B sales are way more emotional than B2C because people’s careers are on the line. That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers.
Sales 2.0
JULY 2, 2024
As we’ve introduced more ways to communicate, we (and more importantly our customers) have spread our communication over many channels, leaving less concentration on any one channel. When we only had a desk telephone, you could reach more people on it, as that was the primary channel for communication.
SBI Growth
MAY 30, 2020
Having a full comprehension of customer experience in a digital world is crucial to revenue growth today. This motion requires not only active market listening, but communicating actionable insights across product, service, and channels — all while reducing friction in.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement. When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them?
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Speaker: Ruth Stevens, President of eMarketing Strategy
But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship.
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Online product sales training: Are you ready? If you’re trying to train all your sales reps while minimizing costs, an online training platform can help you do more with less. To effectively train all your sales reps on your products, how do you: Compete for the engagement of busy sales reps?
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