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Data-driven decisions: By using data analysis and reporting, sales teams can take data-driven decisions, saving a lot of time in the process of redundant emails and long calls. Knowing your ICP Persona aids in creating value-specific and engaging content.
Rather than largely relying on guess work or instinct to engage with buyers, this data, if organized correctly, can be used to massively accelerate time to value for sales people by helping them understand what buyers are interested in and how best to engage with them, much earlier than previously possible.
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