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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. What Is Omni-Channel? Omni-Channel Fundamentals.

Channels 259
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Channels 220
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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

Buyer 209
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Mastering Sales Strategies (video)

Pipeliner

He notes that while buyers once faced “paralysis by analysis” due to a lack of information, they are now overwhelmed with too much information. Customer Experience and Service The discussion also touches on the importance of customer service in building long-term relationships.

Video 116
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Salesforce AppExchange Apps: Top Solutions for Business Growth

Zoominfo

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. Dooly Dooly is a connected workspace designed to streamline the sharing of critical deal information among teams and systems.

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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Sales run through the phone, website or customer portal focused on the smallest opportunities and the long tail of lower-value accounts. Company size has no bearing on the willingness to use virtual channels. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.

Lead Rank 339
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How To Track and Validate Website Sales Leads By Marketing Channel

Sales and Marketing Management

Author: Matt Cannon There are situations where too much information is not good. However, there are other situations where there is no such thing as “too much information,” and optimizing a lead generation website is one of those situations. Implementing a lead validation and tracking process can close these gaps for online marketers.