Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Does it follow a PLG or Sales-Led Growth (SLG) model?

Channels 96

Channels Scale Strategy Distribution 96

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. But that doesn’t mean B2B has to miss out on all the fun.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. Create a customer knowledge center.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Hubspot Sales

MAY 22, 2019

It also explores how social media fits into a true multi-channel approach. But that work has paid off in terms of developing valuable content we can share with prospects and customers. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels.

Channels 108

Channels Influencer Pipeline Social Media 108

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Jeffrey Gitomer

JANUARY 24, 2013

Design and post a YouTube channel filled with testimonials. Train all people in your company to tell customers what you CAN do, not what you CAN’T do. Write an article that contains several examples of what you’re doing to build your reputation. ” Start with YES!

Referrals 299

Referrals Face-to-face Facebook Vendor 299

Zoominfo

JANUARY 12, 2021

Improved Customer Service. Many B2B companies with a social media strategy have some sort of “listening” tool integration which alerts them to customer service requests, product issues, and general customer feedback. For example, most B2B companies have a larger presence on LinkedIn than Instagram.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

OCTOBER 27, 2020

When you address a customer by their name, you make them feel good, and thus more likely to buy your product or service. Think about it: have you ever gone to a company’s website, or called their customer service line with the hopes of speaking with a real person. Yet were met with a host of automated messages?

B2B 246

B2B Marketing Segment Scale 246

SBI Growth

SEPTEMBER 7, 2012

Below is a fishbone diagram example of some basic insights we gained conducting a Mystery Shop for a client: A critical element of SBI’s Mystery Shop involves going to the company’s website and requesting more information about their products and services. a totally separate strategic channel for you. Not anymore.

Inside Sales 244

Inside Sales Face-to-face Sales Qualified Lead Inbound 244

Smooth Sale

MAY 26, 2022

Attract the Right Job Or Clientele: How to Enhance Your Business Approach to Customer Service. Our collaborative blog offers insights on ‘How to enhance your business approach to customer service.’ ’ Customer service is something that most businesses know they need to get right.

Customer Service 78

Customer Service Hiring Customer How To 78

Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. They can also help keep varying departments aligned.

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Zoominfo

MARCH 4, 2018

Consider these statistics ( source ): In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. 86% of respondents said they would be willing to pay 25% more for better customer experience. Don’t believe us?

Marketing 194

Marketing Scale Segment Channels 194

Partners in Excellence

JUNE 9, 2021

.” Customers increasingly choose to minimize sales involvement in their buying process, seeking digital and other sources to support their buying journeys. Social channels are increasingly cluttered and ineffective. Marketing continues to optimize SEO and traditional/technology enables channels.

Lead Rank 149

Lead Rank Channels Customer Service Sales Qualified Lead 149

Sales and Marketing Management

SEPTEMBER 14, 2020

At the onset of COVID-19, single cloud platforms that allowed the integration of CRM solutions and effective analytics offered a light of hope for sales and service representatives that realized customer success depended on how they serviced them rather than just relying on siloed solutions.

SAP 207

SAP Compensation Face-to-face Analytics 207

Sales and Marketing Management

FEBRUARY 25, 2019

It’s a short narrative explaining how exactly your products or services will help a customer’s life in a distinct way. Apple’s value proposition, for example, is all about offering a unique experience. Jennifer Tomlinson is senior manager of channel marketing at Microsoft.

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Sales and Marketing Management

JUNE 28, 2018

Let’s take a look at several ways you can make sure your sales teams are providing effective customer service in the internet age. But to truly meet customers’ needs, you need to see things through their eyes. For example, consider industries, such as medicine or education, that have strict regulations on personal data.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Pipeliner

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Score More Sales

MAY 28, 2013

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. If you have not seen the survey results yet, take a look to hear about omni-channel shoppers and more. I created a collage of links to some of the most interesting posts and links here.

Company 208

Company Film Study Lead Rank 208

Zoominfo

JANUARY 26, 2021

You Need A Lot Of Resources: Once you’ve won a deal, you need to make sure that you have the team and infrastructure in place to manage them effectively as a customer. Larger companies will need extensive onboarding and customer service to make sure things go smoothly. Customize Your Demo And Solution.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

SEPTEMBER 24, 2019

Why do customers lose trust? Despite hard work and good intentions, it’s quite easy to lose a customer’s trust. Let’s take look at a few examples: Your product didn’t meet expectations: After using your product, the customer realized that it didn’t meet their needs. Customer service follow up.

Cancellation 171

Cancellation Remedy Lead Rank Lead Scoring 171

Nutshell

APRIL 11, 2023

Managing data across multiple channels can be tough, and the more channels you have, the more difficult that task becomes. In this blog post, we’re going to cover three of the best ways to manage multiple data channels. A great way to do that is to use a customer relationship management (CRM) platform.

Channels 62

Channels Data Segment Campaigns 62

Zoominfo

APRIL 17, 2019

Make them feel less like anonymous customers and more like part of a community, and you’ll build the momentum your flywheel needs to keep spinning. For example, let’s say a prospect wants a free trial of your product, but has to wait days to be contacted by a sales rep after they fill out a form. Example: Funnel vs. Flywheel.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

AUGUST 29, 2018

The first step of sentiment analysis is to collect customer sentiment data. If you have a large following across multiple channels, this may seem like a daunting task. But, there are a number of ways to uncover customer attitudes and opinions– regardless of your budget and resources. Here are a few examples: 1.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

MAY 8, 2018

Dirty data impacts every aspect of a business from sales to customer service—but dirty data is especially detrimental to branding initiatives. Here’s why: 1. Dirty data impacts your ability to understand who your best customers and prospects are. Take lead source as an example. 21% of all CEOs change every year.

Data 183

Data Buyer Persona B2B Buyer 183

Hubspot Sales

APRIL 6, 2023

Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels. Customer service tools: Customer service tools make sure your customers feel like their needs are tended to every step of the purchase process.

Trends 121

Trends B2B B2C Social Media 121

Zoominfo

DECEMBER 5, 2018

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Hubspot Sales

DECEMBER 3, 2019

Operational CRM Examples. Best for: any business looking to streamline its sales, marketing, and service processes. HubSpot offers a full stack of software for marketing, sales, and customer service -- all with a completely free CRM at its core. Analytical CRM Examples. Channel Management. Price: Free.

CRM 122

CRM Software Software Analytics 122

Zoominfo

FEBRUARY 25, 2018

Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. For best results, set separate goals and strategies for each channel. Take the American Rifleman for example. Failing to understand the differences between platforms. Leaving your social media on autopilot.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

MARCH 3, 2019

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. An example of this might be a company that receives complaints about micro-managing leaders.

Research 233

Research B2B Tools Company 233

Vengreso

JANUARY 2, 2025

Whether you’re solidifying connections post-networking event or gently reminding a prospect of your business proposal, the power of follow up emails lies in their ability to keep communication channels open and responsive. Template Example: Begin with a polite greeting addressed to the hiring manager by name.

Follow-up 63

Follow-up Examples Hiring Proposal 63

Hubspot Sales

JANUARY 25, 2021

What are some examples of those tasks? Examples of CRM Software in Use. Here are seven CRMs available today and examples of how you might use them. HubSpot is a CRM platform —meaning, it tracks customer relationships as well as facilitates marketing, sales, and service processes.

Hubspot 137

Hubspot Social Media Microsoft CRM 137

Zoominfo

JUNE 24, 2018

Self-service is quickly becoming the preferred customer support channel. When done right, it’s a great way to boost customer relationships. Examples include help websites, mobile apps, voice response systems, and online chatbots. Fortunately, self-service customer support delivers.

Customer 133

Customer Social Media Discount Knowledge Base 133

Zoominfo

SEPTEMBER 5, 2018

Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process. Website analytics: Analyze the traffic patterns to and from your website and social profiles to gain insight into your customers’ online behavior and interests.

Marketing 140

Marketing Scale Analysis Face-to-face 140

Close.io

SEPTEMBER 4, 2019

Sales dashboard examples: which type do you need to use? This could be your sales CRM , an Excel doc, Google Sheets, customer service software, or some other sales management tool. This sales KPI ranks your product by revenue performance against your forecasts to see what customers are actually using. What it means.

Examples 82

Examples Top of Funnel Forecasting Lead Rank 82