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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

Then generate demand through promotional channels. Make sure you have the right promotional channels for your product launch. Make sure you have the right promotional channels for your product launch. Download the Persona Ecosystem tool to explore the ideal channels for your promotion plan. The Right Approach.

Promotion 317
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Four Steps to Successfully Bringing Products to Market

SBI Growth

The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. A few must-do items in this step: Target Ideal Customer Profile for new product. Channel Strategy & Sales Goals. Support tools and customer service capabilities verified.

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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. basic info will be asked for – definitely worth downloading.). The study identified five areas marketers need to be thinking about: Understanding and engaging with customers. Evaluating and prioritizing channels.

Marketing 241
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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. Download the Free Persona Ecosystem template by participating in the Make the Number Tour. This should also include partners and resellers if you sell through channel.

Exercises 310
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How to treat every week like it’s National Customer Service Week

Nutshell

“National Customer Service Week.” It sounds like a made-up holiday that megacorps use to keep their frontline customer service representatives happy. In reality, National Customer Service Week has been recognized by U.S. We installed a bot that shares our positive feedback in our #madprops Slack channel.

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How To Fix Your Marketing Structure Problems

SBI Growth

Customer service handles the few inbound leads and hands them off directly to sales. Download the Marketing Structure Tool Kit here if you think you might have a structural problem. Partner or Channel Marketing. The analysis reveals significant gaps. Highlights of the gap analysis: 1. Currently no leads provided to sales.

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A Get-Well Plan for Sales Ops in the New Year

SBI Growth

Having an enterprise-wide Customer Master File (CMF) is the ideal first step. CMF’s provide a unified view across the organization of your customers. Sales, Finance, Marketing and Customer Service need this alignment. All your data is rolled-up to a common definition of the customer. Bite off what you can chew.