Smooth Sale

APRIL 17, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Bottom Line for Sustainability In the ever-evolving marketing world, one of the most persistent questions for business owners and career professionals is: Should we focus more on cost per lead (CPL) or cost per sale (CPS)?

Cost per Lead 78

Cost per Lead Top of Funnel Film How To 78

Allbound

JULY 25, 2018

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? Reduce churn potential.

Channels 48

Channels ROI Marketo InsideSales 48

Crunchbase

JANUARY 5, 2023

Sales per rep. Most businesses want to know who their best-performing reps are and those who need additional training and guidance. Sales per rep is a KPI that will highlight the standouts on your team. Sales reps tend to be competitive, so measuring sales per rep can help create friendly competition within your organization.

Cost per Lead 52

Cost per Lead Top of Funnel Lead Scoring Lead Rank 52

Highspot

FEBRUARY 14, 2024

Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Cost projections and expected return on investment (ROI). Marketing Channels Identification and description of the marketing channels to be utilized (online and offline).

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Cost projections and expected return on investment (ROI). Marketing Channels Identification and description of the marketing channels to be utilized (online and offline).

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Vengreso

NOVEMBER 16, 2022

The number of follow-ups per lead. Lead conversion rate. Cost per lead. Average deal size. Average sales cycle length. By tracking sales productivity metrics, you can identify areas where your sales teams may need more training or support to become more effective. First call close rate.

Outsourcing Services 54

Outsourcing Services Top of Funnel Ideal Customer Profile Hiring 54

Sales Hacker

JUNE 16, 2022

Invest in training. When this happens you’ll need to think about the programs and channels that are driving predictable growth and have the biggest impact on pipeline. In order to do this you would look at a lot of different metrics — cost per lead (CPL), cost per SAL (CPSAL), ROI by each source — channel and partner.

Cost per Lead 113

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 113