Green Lead's B2B

AUGUST 6, 2021

I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. Cost per lead is a narrow look at the success of a program. A higher cost lead (if justified) will convert better with sales. What is your pricing model?

Outsourcing Services 46

Outsourcing Services Lead Gen Cost per Lead Vendor 46

Allbound

JULY 25, 2018

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? Reduce churn potential.

Channels 48

Channels ROI Marketo InsideSales 48

Sales Hacker

JUNE 16, 2022

What do the changing market conditions mean for RevOps and sales? VP of Global Inside Sales at Tray.io. When this happens you’ll need to think about the programs and channels that are driving predictable growth and have the biggest impact on pipeline. We asked the experts. Here’s what they said. Ralph Barsi.

Cost per Lead 94

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 94