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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Digital Channels and Content. Budget and Resource Use.

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What is a Digital Marketing Audit?

SalesFuel

For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Start by analyzing which digital channels deliver the highest ROI.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. It aligns marketing and sales functions to target a predetermined specific set of key accounts. For that to happen, the marketing and sales teams have to work closely together. Conversion rate.

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B2B Programmatic Advertising for Beginners

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Efficient, targeted and optimized ads not only result in higher quality leads but can effectively lower cost-per-click. In fact, 55% of B2B marketers believe the biggest advantage of programmatic advertising is how cost-effective it is. Bigger returns. In turn, this delivers a higher ROI. Check for integrations.

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The Ultimate List of B2B Marketing Tools

Zoominfo

Customer relationship management (CRM) platforms aren’t strictly sales tools. The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Keep reading! Of course, some CRMs are more useful than others.

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How to Make Brands and Influence People

Pipeliner

The creator economy has opened a new advertising channel for brands and changed the marketing landscape as brand partnerships fit perfectly into the creator economy ecosystem that revolves around creators, audiences, and digital platforms. The creator economy has modernized the marketing industry with cost-effective and scalable accuracy.

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Outbound Lead Generation: How to Build an Efficient Growth Machine

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Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The goal is to connect and cultivate buyer interest, screen prospects, and eventually convert them into sales-ready leads. Marketers and sales reps generate outbound leads by actively reaching out to prospects.