Sales and Marketing Management
FEBRUARY 8, 2021
Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. Conversational Bots: ?Prospective The biggest problem with email is that personalization is on the decline. Video Email: ?How
Zoominfo
JANUARY 13, 2025
Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions. ” The same advice applies in other channels as well. Its a game-changer it speeds up onboarding and ensures salespeople are prepared for real conversations,” Blount says.
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Zoominfo
JUNE 28, 2021
Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots.
Zoominfo
JANUARY 24, 2025
But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. A core part of this platform is Chorus, ZoomInfos AI conversation intelligence tool.
Speaker: Jen Dewar, CEO of Jalydew
Enter: conversion rate optimization (CRO). Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Sales and Marketing Management
SEPTEMBER 28, 2022
With the need for faster and more flexible solutions, companies are employing conversational artificial intelligence (AI) and self-service channels to enhance the customer experience. The post Measuring and Personalizing Customer Experience with Conversational Analytics appeared first on Sales & Marketing Management.
Zoominfo
NOVEMBER 1, 2024
ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. Improved Personalization Tailored messaging resonates more effectively with decision-makers, increasing engagement and conversion rates.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds. Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
You’ll learn: Which video types to use on each of your channels. How to optimize your videos for conversion & pipeline generation. Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.
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