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Expert Thoughts on Sales Training and Management (video)

Pipeliner

They discussed new sales training methods, the importance of authenticity in sales, and the changing role of sales managers. The Importance of Authenticity in the Sales Process Why People Should Care About Authenticity Consumers can always tell when they are being sold rather than having a conversation. He is CSMO at Pipeliner CRM.

Video 105
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Behind the Numbers: How Consumer Retail Benefits from CX Training

Miller Heiman Group

Online shopping makes it easier for consumers to shop more often, and throughout the day. This means that, for most consumers, the retail experience may start anywhere: on a website or during a phone call, in an email or on a live chat with customer service. How Customer Experience Training Leads to Higher Customer Experience Metrics.

Retail 124
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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training.

Channels 136
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5 Ways To Sell To The Modern Day Buyer

MTD Sales Training

3) Target customers across multiple channels. Hubspot’s recent report on The State of Inbound (2017) said ““the amount of research and analysis that goes in before employing a particular strategy has increased manifold and constant checks on the trends of consumer behavior are changing as well.”. Happy Selling! Sean McPheat.

Buyer 308
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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 120
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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. The CMO is the default chief of the consumer digital experience.

B2B 325
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How to Manage Affiliates Effectively

Nutshell

These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Provide training and resources: Provide training on your products and tips on effective promotion for your affiliates. Guidance would help them perform better and thus increase sales.