Sales in a Digital World: Adopting an Omni-Channel Approach
Sales and Marketing Management
JANUARY 16, 2019
These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.
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