Appbuddy

APRIL 22, 2021

Your email marketing campaigns are a critical channel for your business. Whether you’re a B2C company selling direct to consumers or a B2B company engaging your subscribers, you’re religiously following all your Key Performance Indicators (KPIs) and doing everything you can to boost them across campaigns.

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Appbuddy

MAY 18, 2021

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. You can check your IP Reputation score on our website, or get a more detailed report within our Everest solution. Plus, the rules can quickly go out of date.

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Appbuddy

JANUARY 11, 2022

We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations. . Consumers still have a huge appetite for video content—and this won’t change any time soon. . Resolution #2: Find new ways to use short-form videos.

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Appbuddy

AUGUST 22, 2022

Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . This year, planning ahead is especially important, as news of inflation and ongoing economic instability will be top of mind for consumers and influence their purchasing decisions. .

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Appbuddy

FEBRUARY 13, 2023

This year, US consumers are forecast to spend $26 billion on Valentine’s Day, or approximately $192 per individual. Lead-up starts around two weeks before the big day, and their cross-channel email and SMS campaigns focus on tugging the heartstrings. Think about it: Consumers are very much “visual first.”

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Webinar Metrics Strategy Everest Email Marketing 52

LeadFuze

JANUARY 9, 2024

Expanding Through Social Media Channels Social media platforms aren’t just for selfies anymore—they’re prime real estate for marketing techniques designed specifically with consumer behavior in mind.

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Appbuddy

DECEMBER 1, 2020

Senders now use AI for send-time optimisation, engagement prediction, best offer selection, better personalisation, and next-best channel identification.For example, Validity customer eBay implemented Phrasee (an AI-powered copywriting technology) to optimise subject line and headline copy within its email, resulting in a click rate uplift of 42%.

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Appbuddy

NOVEMBER 17, 2020

Pandora Jewellery provides a great illustration highlighting other channels that can be used, explaining their extended exchange/return policy, and providing a range of customer service details. Consumers now have some experience on what to expect, but this is a different season—shorter days, colder weather— and Christmas is approaching.

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Appbuddy

JANUARY 12, 2021

Artificial Intelligence (AI) has driven spam filtering and fraud prevention solutions for a while now, but 2020 saw an explosion in other applications, with senders now using AI for send-time optimisation, engagement prediction, best offer selection, better personalisation, and next-best channel identification.

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Appbuddy

DECEMBER 7, 2020

For some, like John Lewis, it’s a major end-of-year media event, and consumers await each year’s new seasonal blockbuster with bated breath. The email highlights multi-channel options to support, and John Lewis also offers advice on cheering up friends and family who are struggling during this period.

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Appbuddy

DECEMBER 14, 2021

However, the increased email volume meant that total website traffic from the email channel was still considerably greater. Since then, email has become the preferred communication channel for marketers and consumers, scoring highly for trust and relevance with consumers, and for measurability and ROI with marketers.

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Appbuddy

JUNE 14, 2021

Email consistently ranks as the most effective channel for marketing return on investment (ROI), underpinned by relevance and high levels of consumer trust. Because subscribers respond to offers through multiple channels, attribution is complex and it’s impressive that 71% of marketers can confidently calculate their email ROI.

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