Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer.

Social Selling 119

Social Selling Channels Social Media ROI 119

Pipeliner

MARCH 20, 2025

Actionable Advice: Optimize Site Performance: Ensure your website is mobile-friendly and has fast load times to capture consumer attention. Focus on Product Positioning: Communicate your brand value and product benefits to customers. Adaptability: Be willing to pivot based on market trends and consumer behavior.

Video 103

Video Lead Rank Lead Scoring Scale 103

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

OCTOBER 27, 2020

And what’s more, customers go crazy for it: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. Consumers know what they want, and they aren’t afraid to say no to a service or product that doesn’t meet their unique, personalized needs. It Humanizes Your Brand.

B2B 246

B2B Marketing Segment Scale 246

Salesmate

MAY 5, 2020

Sales and customer service were once considered completely different areas of business – divided into two different departments, each having different goals, objectives, and strategies. Traditionally, sales teams would bring in new customers, while customer service teams were expected to take care of them.

Customer Service 110

Customer Service Customer Loyalty Churn 110

Zoominfo

JULY 22, 2018

Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.

Marketing 189

Marketing Retail Channels Social Media 189

Smooth Sale

OCTOBER 23, 2024

It can shape perceptions and influence consumer behavior. When customers feel neglected or disrespected, it can lead to negative reviews and a tarnished image. When customers feel neglected or disrespected, it can lead to negative reviews and a tarnished image. Awareness of what may be hurting your brand’s reputation is vital.

How To 103

How To Social Media Influencer Hiring 103

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Proponents of this strategy argue that predetermined talking points and canned responses give companies editorial control of their social channels. Customer Service.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. But that doesn’t mean B2B has to miss out on all the fun.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Sales and Marketing Management

FEBRUARY 25, 2019

Author: Jennifer Tomlinson Consumer choice has never been greater. A value proposition, if you don’t already know, is the main benefit consumers can expect when doing business with your brand. It’s a short narrative explaining how exactly your products or services will help a customer’s life in a distinct way.

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Sales Hacker

NOVEMBER 1, 2024

Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized. Product-channel fit explained Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market.

Channels 102

Channels Scale Strategy Distribution 102

Zoominfo

MARCH 4, 2018

Today’s customers are faced with hundreds of different buying options. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? 86% of respondents said they would be willing to pay 25% more for better customer experience.

Marketing 194

Marketing Scale Segment Channels 194

Sales and Marketing Management

APRIL 26, 2019

We therefore need sustained and expert effort to build relationships through various channels – social media, email, voicemail, text, phone and even old-fashioned snail mail! There is a whole field of expertise focused on satisfying our customers in a proactive way.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

SBI Growth

SEPTEMBER 7, 2012

Before you think to yourself “customer service handles that” and snap your phone shut, let’s dive a little deeper into what I mean by “Inside Sales.” Or worse, Customer Service “handled” inside sales by trying to upsell inbound phone calls. a totally separate strategic channel for you. And you may not even know it.

Inside Sales 244

Inside Sales Face-to-face Sales Qualified Lead Inbound 244

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. For any problem, numerous solutions exist for consumers or B2B clients.

Buyer 209

Buyer Guidelines Insurance Insurance 209

SalesFuel

FEBRUARY 21, 2025

They check out consumer comments and turn them into product improvement and change ideas. They consider whether or not the content can be expanded to other media channels to generate more impressions and engagement. Consumers have more media formats and social media platforms available to them than ever before.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

SalesFuel

NOVEMBER 18, 2024

The past few years have been hard on sales with consumers increasingly worried about recession. Even more consumers are now worried that prices will get even worse going forward. When consumers see compared prices or a percentage markdown, they know they’re saving money. That’s right, it’s not just older consumers.

Promotion 59

Promotion Marketing Retail Margin 59

SMEI

DECEMBER 20, 2022

This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions.

Trends 61

Trends Social Media Marketing Airlines 61

Zoominfo

OCTOBER 23, 2019

Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%) ( source ). AI in Customer Service. Servion Global Solutions predicts AI will power 95% of all customer interactions by 2025, including live telephone and online conversations ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. 80% of consumers use social media to engage with brands ( source ).

Loyalty 206

Loyalty Customer Incentives Incentive 206

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Hubspot Sales

OCTOBER 15, 2020

You must provide products that consumers genuinely desire. You need to make customers aware of those products. Then you waited for customers to arrive. Today, consumers expect to interact with brands via many channels. That’s whether they’re consumers, businesses, or a mixture of the two. Image Source.

Distribution 128

Distribution Strategy Retail Channels 128

Hubspot Sales

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. By optimizing your website for mobile use, you can meet consumers where they are. In this post, we highlight the top 10 for 2023: 1.

Trends 130

Trends B2B B2C Social Media 130

Sales and Marketing Management

SEPTEMBER 24, 2017

Author: Sona Jepsen Some companies sell to businesses and some directly to consumers, but fundamentally, digital selling strategies rest on the same principles. Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Tech + Relationships = Better Sales.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

Zoominfo

FEBRUARY 7, 2019

But, as more and more companies adopted the same tactics, consumers were inundated with marketing messages– some meant for them, some inapplicable. Instead of sifting through the noise to find the messaging meant for them, consumers now ignore most marketing materials they encounter.

Conversion 174

Conversion Marketing Consumer Social Media 174

Sales and Marketing Management

JANUARY 27, 2020

Cable wire to the wall: Originally, in the analog days, most televisions could be connected to the wall directly by cable wire and we would switch channels up and down on the television set itself. . Call in for better deal: Many customers then called in to try to negotiate a better deal. Some customers succeeded, some did not.

Incentives 199

Incentives Incentive Negotiation Channels 199

Hubspot Sales

MAY 23, 2019

HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question. Did you know this? Looking for more?

Tools 138

Tools Lead Qualification Hubspot Social Media 138

Zoominfo

JUNE 24, 2018

The most successful companies recognize the impact of positive customer relationships. In fact, more than half of Americans have scrapped a planned purchase or transaction because of bad service. The bottom line is this: When businesses take the time to improve customer relationships, they inevitably reap big rewards.

Customer 133

Customer Social Media Discount Knowledge Base 133

SugarCRM

MARCH 5, 2020

Now, this movement has transcended businesses internally and extends into their customer base, again, regardless of their nuances and customer base differences. How do you integrate mindfulness into customer service? Here are a few ways to incorporate mindfulness into your customer service success.

Customer Service 57

Customer Service Customer Call-back SugarCRM 57

Apptivo

MAY 14, 2021

In this Apptivo blog, you’ll be getting to know how to plan a proper post-pandemic channel strategy with the best CRM system & CRM tools in a cloud business management software suite. Global businesses have been conscious about shifting their marketing channels online while managing their digital transformation in a very careful manner.

Channels 71

Channels Trends Strategy CRM 71

Sales and Marketing Management

OCTOBER 24, 2019

The next logical (and relatively untapped) avenue is messaging, the method more than 50% of consumers prefer for interacting with businesses. . Enter asynchronous messaging, the next step in the evolution of business to consumer messaging. This perpetuity enables personalization like customers have never experienced before.

Loyalty 120

Loyalty Customer Consumer Study 120

Sell Integrity

OCTOBER 27, 2021

In a world where customers have more options available to them — and more ways to vent frustrations publicly — you can’t afford to drop the ball on excellent customer service. Last week was National Customer Service Week , an annual — and now global — event devoted to celebrating the people who make customer service happen.

Customer Service 58

Customer Service Customer Loyalty Banking 58

Pipeliner

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Zoominfo

OCTOBER 5, 2021

And customers go crazy for it: 91 percent of consumers prefer shopping with brands that supply relevant offers or recommendations. Consumers know what they want, and they aren’t afraid to say no to a service or product that doesn’t meet their needs. Then, use their responses to tailor the customer experience.

B2B 130

B2B Marketing Segment Consumer 130

Sales and Marketing Management

JANUARY 23, 2018

Email’s role in vendor and customer-facing communication was cemented long ago. A full 72 percent of American consumers reported to MarketingSherpa that email is their preferred communication channel for business matters. Make your words count. Be clear and concise.

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180

Hubspot Sales

APRIL 8, 2020

And when they do gear up and venture forth, their efforts on that front are increasingly erring towards customer service activities. They're not excited about working inside, so they are happy to be distracted from telephone sales by customer service and administrative activities — meaning not a lot of selling actually gets done.

Inside Sales 126

Inside Sales Hiring Scale Face-to-face 126

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. Larger companies will need extensive onboarding and customer service to make sure things go smoothly.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189