Remove Channels Remove Competition Remove Everest
article thumbnail

Email: The Swiss Army Knife of Marketing

Appbuddy

Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. Highly seasonal sectors, like travel, see periods of intense competition for eye share. However, Anna showed us that this success has created new challenges.

Everest 52
article thumbnail

Send Time Optimization is Old News

Appbuddy

Plus, VTO is a seamless addition to Validity’s Everest email intelligence and optimization platform. Email has the highest ROI of any communication channel for businesses,” states Will Conway , chief executive officer of Mailgun Technologies. There’s no need to switch or be limited by the sending options your ESP provides to you.

Everest 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Merit-ocracy: Shared Partnerships, Shared Success

Appbuddy

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

Everest 52
article thumbnail

Email Merit-ocracy: Shared Partnerships, Shared Success

Appbuddy

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

Everest 52
article thumbnail

Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. To learn more, check out these videos of Everest to see Validity’s technology in action.

Everest 52
article thumbnail

Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. To learn more, check out these videos of Everest to see Validity’s technology in action.

Everest 52
article thumbnail

Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . and increased competition to stand out in the inbox. . Competition for subscriber attention in the inbox has never been fiercer. . Most marketers know Q4 ‘tis the season they’re told to “send more email!”

Everest 52