No More Cold Calling

JUNE 29, 2023

For nearly three decades, my sole focus has been helping growing companies leverage referrals to drive revenue. The irony is that every company has an under-utilized, higher-value revenue stream that can generate significant qualified opportunities in both good times and bad. Is it working? I’m still not satisfied with the results.

Referrals 177

Referrals Channels Cold Calling Scale 177

Zoominfo

AUGUST 27, 2024

ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time. Companies can map their market with precision data, and model their ideal customer profile using lookalikes and signals. Key Features: Comprehensive buyer dataset with 4.2

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ABM software tools tend to have similar capabilities and characteristics. What is Account-Based Marketing Software? Top 10 Account-Based Marketing Platforms 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

NOVEMBER 4, 2024

A company can maximize its channel programs by understanding a few secrets that help move the needle by gaining the time and attention of channel personnel. The post The Golden Rule to Channel Partner Success appeared first on Sales & Marketing Management.

Channels 120

Channels Maximizer Marketing Company 120

Sales and Marketing Management

JANUARY 17, 2024

Many B2B companies are building better-balanced partner programs that can maximize channel revenue. They're not abandoning underperformers, they're building them up. Here are three ways to build a stronger partner ecosystem. The post Tips for Building a Strong Partner Ecosystem appeared first on Sales & Marketing Management.

Maximizer 73

Maximizer Channels B2B Revenue 73

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Understanding the Sales Force

SEPTEMBER 11, 2023

There are five keys to improve your ability to consistently hiring salespeople who will be great selling for your company and in your particular selling roles. When companies follow the recommendation and hire candidates that were Recommended by the OMG Assessment, more than 90% rise to the top half of their sales teams within a year.

Hiring 211

Hiring Top of Funnel Company Funnel 211

Zoominfo

NOVEMBER 18, 2024

Visitor identification software profiles website visitors, offering details like company affiliation, contact information, and browsing behavior. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. What is Visitor Identification Software?

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

SEPTEMBER 24, 2024

Here’s how leading companies are leveraging AI to harness the right signals, develop compelling go-to-market strategies, and seize the opportunities that spur sustained growth. Harnessing AI and Signals To maximize the potential of signals, companies also need to adopt a structured approach that includes AI tools and technologies.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Understanding the Sales Force

OCTOBER 6, 2024

Example 3 – Cold LinkedIn Message: Hi Dave, Can I trouble you to like my YouTube channel. Here is a link to the channel [link] If you have a page or anything you want me to like or subscribe to, just reply with details and I will return the favour. Why would anyone want to subscribe to his YouTube channel?

LinkedIn 329

LinkedIn Channels Hiring B2C 329

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Leads are automatically matched to the correct accounts and routed to the right salesperson based on your companys specific requirements, such as territory assignments or account ownership. Multi-language support.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales Gravy

JANUARY 1, 2025

Consistent Outreach: Regular and consistent communication helps ensure that leads dont forget about the company or its offerings. Variety of Channels: Using diverse communication platforms, such as phone calls, emails, video, and social media, increases the likelihood of connecting with leads.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

SBI Growth

JUNE 1, 2020

Customer Experience is more important now more than ever, as lockdown orders remain in place across the country, many companies are being forced to serve customers outside of traditional channels. Customer Experience is no longer a buzzword or the next.

Customer 299

Customer Channels Company Strategy 299

Pipeliner

MARCH 2, 2025

He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies. Building a Marketing System Chris explains that many companies dont see strong ROI from marketing because they lack structure. It needs to include a deep understanding of the audience, messaging, and channels for engagement.

ROI 100

ROI Video Lead Rank Lead Scoring 100

No More Cold Calling

MAY 14, 2020

I knew companies needed to trim costs across the board. Then, learn about referral selling in my new Sales Expert Channel presentation, “ How to Recession Proof Your Sales in 9 Killer Steps.”. Wow, did I really say that? It surprises me, too, but different times call for different approaches. Laying employees off was just a first step.

Prospecting 428

Prospecting Referrals Scale Sales Qualified Lead 428

Sales 2.0

OCTOBER 25, 2021

Sales processes have room for improvement in nearly all companies. Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. as this channel has become saturated. as this channel has become saturated. Sales process efficiency.

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

DECEMBER 20, 2024

Improved Data Management: Applications that ensure data accuracy and consistency across the company. Built on a foundation of high-quality B2B data , ZoomInfo is trusted by over 35,000 companies to drive sustainable business growth and improve go-to-market strategies.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales and Marketing Management

OCTOBER 15, 2020

As more people permanently transition to home offices, companies will need to change how they motivate and recognize employees. It’s often an area that companies overlook, however, due to lack of time, money or technology tools. To ensure clarity and frequency, companies should incorporate the proper tools?—?ones

Incentives 317

Incentives Incentive Travel Cancellation 317

Pipeliner

NOVEMBER 24, 2024

Wes argues that exceptional post-sale service is crucial and should not be seen as a differentiator, as most companies claim to provide great service. Wes shares his disappointment with companies that rely heavily on automated systems and fail to provide human interaction. He is CSMO at Pipeliner CRM.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Sales 2.0

JULY 28, 2020

My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment. The rest reported improvement.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

The Pipeline

NOVEMBER 30, 2020

Jason Helfenbaum is the owner of ClicKnowledge, a training, and development company. For over 20 years, Jason has been consulting with companies and organizations in different verticals to uncover challenges and opportunities and then create customized training solutions that deliver a tangible ROI.

Policies 280

Policies ROI Channels Training 280

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Pipeliner

FEBRUARY 18, 2025

Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.” ROI Focus : Kasper advocates for a more data-driven approach to marketing, where companies assess their needs and capabilities before making decisions about team structure.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

JANUARY 13, 2025

“AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. ” The same advice applies in other channels as well.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Zoominfo

JULY 27, 2023

You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress. You can also receive real-time alerts to know which companies in your total addressable market are ready to buy and what messaging will be most relevant to them now.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Sales and Marketing Management

JULY 7, 2020

With stay-at-home mandates causing what many reference as the “groundhog day” effect, your sales team is the perfect audience for incorporating surprise rewards as part of a sales incentive program to keep remote teams engaged and company morale high. Defining the unexpected reward.

Incentives 394

Incentives Incentive Motivation ACT 394

Sales 2.0

SEPTEMBER 18, 2020

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. Their study looked at 479,140 outbound cadences from nearly 9,000 companies. The upshot is that they recommend having eight (8) “touches” in your outbound cadence.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

SMEI

DECEMBER 20, 2022

Here are five best practices that companies will be using to implement digital transformation in 2023: Define a clear vision and strategy: Before embarking on a digital transformation initiative, it is important to have a clear vision of what you want to achieve and a strategy for how you will get there. CMO and CTO Partnerships in 2023.

Trends 61

Trends Social Media Marketing Airlines 61

Partners in Excellence

NOVEMBER 30, 2023

David, my team and I would love to get the chance to learn more about your company. As far as I can tell, she has never looked at our website, which would also give her more insight in “learning about your company.” Again, 98% of what I see in any channel follows the same patterns. What do you say?

Company 146

Company Ideal Customer Profile Scale Construction 146