Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

Collateral 52

Collateral Case Study Marketing Guidelines 52

Allego

FEBRUARY 13, 2020

One of the challenges any leader has is making sure that people are fully versed in the products and in their stories, so that they’re confident when they face off against clients at the point of sale. In my space, we did that through national sales meetings where we brought people in once a year. Handling Objections.

Face-to-face 115

Face-to-face Channels How To Collateral 115

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. We strongly recommend you go check it out!

Channels 100

Channels Video Hubspot Face-to-face 100

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Channels 129

Channels Scale Hiring Lead Rank 129

Janek Performance Group

AUGUST 21, 2024

At the midpoint of the year, sales organizations face a critical juncture. In the transition from Q2 to Q3, sales leaders have a good idea of their progress. Here, we will explore strategies to maintain midyear sales momentum and ensure continued success. By Q3, much has changed from the beginning of the year.

Collateral 62

Collateral Motivation Competition B2C 62

Allbound

OCTOBER 3, 2018

Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster. The best way to succeed in channel sales is by arming your channel partners with the right tools, resources, and skills to be able to sell your products easily and quickly. Enable Through Collateral. Documented sales processes.

Channels 59

Channels Collateral Lead Rank Margin 59

Zoominfo

OCTOBER 20, 2023

Top Tips for Emails That Convert Writing a great sales email sequence means adhering to some basic principles. Here are some time-tested tips that ZoomInfo uses to train its own top-flight sales team on the art of writing great cold emails: 1. Let’s get started. Get to the point. Focus on the customer. Keep the conversation moving.

Scale 130

Scale How To Buyer Intent Intent Data 130

Allbound

JANUARY 29, 2020

Starting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. It’s a big responsibility – and an investment of time and resources – to attract the right kind of channel partners and provide each with the training and support they need to be effective.

Channels 74

Channels Collateral Resources Lead Rank 74

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Allbound

JANUARY 30, 2019

If your channel is feeling a little bit stagnant, it may seem like your channel partners have also gone into hibernation this winter. If that’s the case, you may need to make a few changes to your program to help motivate your partners and arm them with what they need to accelerate channel sales in the year ahead.

Channels 60

Channels Collateral Motivation Analytics 60

Cincom Smart Selling

MARCH 1, 2016

As a manufacturer, you know the important role of your channels. The ability to sell indirectly through channels gives you the ability to focus on what you do best: developing, designing and producing a product. Channel managers face many challenges, but some are more prevalent than others. Lack of visibility into the channel.

Channels 54

Channels Segment Face-to-face Collateral 54

Allbound

NOVEMBER 12, 2019

Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team. To increase channel sales, it’s vital to keep your product top of mind with your partners. Let’s face it.

Channels 52

Channels Face-to-face Collateral Software 52

Allbound

FEBRUARY 13, 2019

If you’re looking to be a better channel partner in 2019 and beyond, it may be helpful to learn your channel partner love language — not to mention the love languages of the partners that you work with. Channel partners with the words-of-affirmation love language are big communicators who often value feedback and direction.

Channels 52

Channels Collateral ACT Webinar Metrics 52

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

AUGUST 23, 2023

For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. Historically, ZoomInfo has been strongly associated with sales and data, including our No. It means aligning sales and marketing on goals and personas. Why Did We Decide to Run this Campaign?

Campaigns 130

Campaigns Collateral Intent Signal B2C 130

Allbound

SEPTEMBER 5, 2018

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? an event planner partners with a caterer).

Outsourcing Services 48

Outsourcing Services Channels Pipeline How To 48

Allego

DECEMBER 20, 2023

They research independently, engage across multiple channels, and expect a personalized, frictionless buying experience. This presents a significant challenge for sales teams that struggle to adapt to these evolving expectations. What Is Digital Sales Room Software? Today’s B2B buyers are the same. How does it speed up deals?

Software 125

Software Software Lead Rank Vendor 125

Openview

JUNE 14, 2018

There are a few defining moments in the channel lifecycle. Marketing experts will be able to create a focused recruitment campaign with appropriate messaging to the appropriate audience throughout all channels – events, collateral, branding, social media, blogs, webinars and more.

Channels 60

Channels How To Webinar Metrics Ideal Customer Profile 60

Mindtickle

JUNE 8, 2016

I’ve previously talked about how some of our customers decided what was the best channel partner strategy for their business. While each had different issues, the overriding theme was how important it was to make sure their channel partners were supported from the get-go. Communication was a key issue that was raised by most.

Channels 52

Channels Collateral Sales Qualified Lead Objections 52

Mindtickle

JUNE 7, 2016

I’ve previously talked about how some of our customers decided what was the best channel partner strategy for their business. While each had different issues, the overriding theme was how important it was to make sure their channel partners were supported from the get-go. Communication was a key issue that was raised by most.

Channels 52

Channels Collateral Sales Qualified Lead Objections 52

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Allbound

SEPTEMBER 5, 2018

The best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one. What Is Channel Sales? an event planner partners with a caterer).

Outsourcing Services 48

Outsourcing Services Channels Education Collateral 48

Cincom Smart Selling

JULY 14, 2016

It was one of our field sales reps. Visibility into your sales channel will help you find the RFPs sitting in the sales inbox before the rep even knows they are there. Rather than dialing up a sales rep, customers and prospects visit the vendor sales portal for additional information about products.

Channels 69

Channels Proposal Collateral Licensing 69

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Gerry Hurley, senior director of enablement at Tripadvisor, realized both sales and marketing were facing new challenges and operating inefficiently—in separate silos—leading to significant wasted time and lost revenue.

Collateral 62

Collateral Marketing Tourism Travel 62

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies. (An

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Marketing Lead Rank 62

Highspot

DECEMBER 19, 2023

The answer lies in lead generation driven by sales development reps. To truly unlock their potential, a robust sales development playbook is vital. What Is a Sales Development Playbook? Benefits of a Sales Development Playbook How Do You Create a Winning Sales Development Playbook?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

DocSend

JUNE 21, 2022

Identifying warm leads, building meaningful prospect relationships , and managing sales processes can be a lot more challenging in virtual environments than in-person settings. This type of inefficiency is an absolute no-go for fast-moving sales teams. When a prospect visits your link -> Send a message to a private Slack channel .

Closing 88

Closing Scale Collateral Top of Funnel 88

Troops

AUGUST 2, 2018

Because for more than 2 years, Tom was the Sales Ops Manager at Slack’s Sales HQ in San Francisco. Tom Pae: former Sales Ops Manager for Slack. As part of his responsibilities, he worked to help Slack’s sales team get the most of out of their own product. Note: Does your sales team use Slack? See how it works.

Closing 97

Closing Collateral SalesForce Channels 97

Cincom Smart Selling

MAY 19, 2016

Are you trying to expand into new markets via a new strategy featuring indirect sales channels? Over and over again, surveys of successful resellers reveal that success is achieved through a partner-to-partner relationship, not a vendor-to-sales relationship. CPQ tools are essential to sales forces offering multiple solutions.

Channels 54

Channels Influencer How To Proposal 54

Hubspot Sales

JULY 29, 2022

In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. About: Reveal lets marketing and sales teams multiply their win rate up to 3X.

Scale 101

Scale Hubspot Referrals Top of Funnel 101

Allego

SEPTEMBER 1, 2022

I think we can all agree that the best use of a salesperson’s time is not creating collateral. Yet that’s what many sales reps do—especially those working at manufacturing and industrial companies. As a result, sales teams end up with a disjointed content “system,” with content located in multiple locations.

Collateral 62

Collateral SME System Survey 62

Janek Performance Group

FEBRUARY 27, 2024

From sales rep to managers to the C-suite, leaders embrace responsibility. Just as sales reps are responsible for their accounts, sales leaders assume all responsibility for their organizations. Our recent blog Sales Trends to Watch in 2024 examined what sales organizations should prepare for.

Sales Leadership 62

Sales Leadership Face-to-face Webinar Metrics Trends 62

Allego

JULY 24, 2023

The days of buyers relying on sales reps for product information are long gone. Buyers are savvier than ever and have shifted to digital channels to research solutions. This includes sellers, marketers, enablement, frontline sales managers, pre-sales, and customer success. Design the sales process.

Revenue 118

Revenue Guidelines Channels Buyer Persona 118

Women Sales Pros

AUGUST 23, 2019

Is it possible that living in a selfie society is affecting sales results?Sales Sales success? You know, that insatiable desire to take a picture of yourself–regardless of what you’re doing–and immediately post it on all the social media channels. Sales success? Sales success?

Collateral 83

Collateral Social Media Education Channels 83

Allbound

DECEMBER 10, 2019

Partner channel success is pretty much impossible if it doesn’t. A top-notch tech stack puts you on the fast track to sales success. Partner channels are unique, and require a very specific combination of tools and technologies. Here’s a tried-and-true recipe for a partner technology stack – and partner channel— success.

Collateral 95

Collateral Channels Face-to-face CRM 95

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. This, in turn, will help smooth the sales process.

CRM 289

CRM Lead Rank Lead Scoring Data 289

SBI Growth

NOVEMBER 27, 2013

The sales team didn’t have a chance. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Channel Strategy & Sales Goals. Channel Strategy & Sales Goals. Training material/courseware for sales team.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation Targets 288