Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Channels 129

Channels Scale Hiring Lead Rank 129

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. This, in turn, will help smooth the sales process.

CRM 289

CRM Lead Scoring Lead Rank Data 289

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. But by far, the option that could potentially bring you in the most sales is resellers and sales channel partners.

Channels 120

Channels Scale How To Commission 120

Hubspot Sales

NOVEMBER 22, 2024

But, oof, I don‘t need to tell you how challenging life in sales can be. Whether you win or lose, it doesn't stop the sales targets from rolling in each month. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. Long and skinny? But don’t be fooled!

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Allego

FEBRUARY 13, 2020

One of the challenges any leader has is making sure that people are fully versed in the products and in their stories, so that they’re confident when they face off against clients at the point of sale. In my space, we did that through national sales meetings where we brought people in once a year. Handling Objections.

Face-to-face 115

Face-to-face Channels How To Collateral 115

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. That’s frustrating. The availability of data is truly democratizing growth. It’s about being growthbound.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

Nutshell

NOVEMBER 20, 2024

Your role as a sales manager or director comes with multiple responsibilities, from developing and overseeing sales strategies to coaching and managing sales reps. Generating insightful sales reports is a critical component of your role and can involve some heavy lifting. That’s where sales report templates come in handy.

Report 62

Report Examples How To Sales Forecasts 62

Allego

FEBRUARY 23, 2022

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. That being the case, there is a huge need for sales enablement to ensure those sellers can perform effectively for their partner companies. Doing that involves more than updating channel sellers about products, services, prices, etc.

Channels 62

Channels Buyer Persona Collateral Webinar Metrics 62

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. The example also touches opportunity data – a newly hired CTO – which indicate favorable conditions, and the right time for sales outreach.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Mindtickle

JANUARY 25, 2024

Any organization aiming to grow revenue must make sales engagement a priority. When buyers are engaged, they’re more likely to advance through the sales funnel – and make a purchase. In order to engage buyers, sales reps must deliver the right information at the right time. The right sales collateral is essential.

Collateral 59

Collateral Top of Funnel Closing Buyer Persona 59

Sales and Marketing Management

MAY 25, 2017

Author: Matt Keowen, Guidebook Mobile-first mandates are taking sales and marketing organizations by storm. Similar to how Squarespace and Wix democratized website building, app platforms have democratized mobile app building, allowing marketing and sales teams to create apps without involving a developer or IT.

Collateral 136

Collateral Distribution Scale Face-to-face 136

Mindtickle

NOVEMBER 24, 2024

With the right sales collateral, your sellers can effectively engage each buyer no matter where they are on their purchase journey. Sales collateral can take many forms from sell sheets and presentations to case studies and ebooks. What is sales collateral and why is it important? But why is it important?

Collateral 52

Collateral Top of Funnel Closing Case Study 52

Sales and Marketing Management

AUGUST 31, 2020

As such, organizations should make sure that landing pages, blogs and other collateral are up-to-date, and the event page UX/UI is optimized for a seamless experience. As such, organizers should take advantage of another channel not constrained by geographical barriers for event promotion – social media. .

Conference 177

Conference Cancellation Social Media Collateral 177

Cincom Smart Selling

MARCH 1, 2016

As a manufacturer, you know the important role of your channels. The ability to sell indirectly through channels gives you the ability to focus on what you do best: developing, designing and producing a product. Channel managers face many challenges, but some are more prevalent than others. Lack of visibility into the channel.

Channels 54

Channels Face-to-face Segment Collateral 54

Troops

AUGUST 2, 2018

Because for more than 2 years, Tom was the Sales Ops Manager at Slack’s Sales HQ in San Francisco. Tom Pae: former Sales Ops Manager for Slack. As part of his responsibilities, he worked to help Slack’s sales team get the most of out of their own product. Note: Does your sales team use Slack? See how it works.

Closing 97

Closing Collateral SalesForce Channels 97

Cincom Smart Selling

JULY 14, 2016

It was one of our field sales reps. Visibility into your sales channel will help you find the RFPs sitting in the sales inbox before the rep even knows they are there. Rather than dialing up a sales rep, customers and prospects visit the vendor sales portal for additional information about products.

Channels 69

Channels Proposal Collateral Licensing 69

Hubspot Sales

FEBRUARY 6, 2020

Every interaction a salesperson has in the interest of selling something constitutes what’s known as a “sales engagement.” Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. What Is Sales Engagement?

Resources 135

Resources Webinar Metrics Collateral Analytics 135

Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

Collateral 52

Collateral Case Study Marketing Guidelines 52

Allbound

OCTOBER 3, 2018

Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster. The best way to succeed in channel sales is by arming your channel partners with the right tools, resources, and skills to be able to sell your products easily and quickly. Enable Through Collateral. Documented sales processes.

Channels 59

Channels Collateral Lead Rank Margin 59

Allbound

JANUARY 29, 2020

Starting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. It’s a big responsibility – and an investment of time and resources – to attract the right kind of channel partners and provide each with the training and support they need to be effective.

Channels 74

Channels Collateral Resources Lead Scoring 74

Allbound

JANUARY 30, 2019

If your channel is feeling a little bit stagnant, it may seem like your channel partners have also gone into hibernation this winter. If that’s the case, you may need to make a few changes to your program to help motivate your partners and arm them with what they need to accelerate channel sales in the year ahead.

Channels 60

Channels Collateral Motivation Analytics 60

Zoominfo

OCTOBER 20, 2023

Top Tips for Emails That Convert Writing a great sales email sequence means adhering to some basic principles. Here are some time-tested tips that ZoomInfo uses to train its own top-flight sales team on the art of writing great cold emails: 1. Let’s get started. Get to the point. Focus on the customer. Keep the conversation moving.

Scale 130

Scale How To Buyer Intent Collateral 130

Hubspot Sales

JULY 29, 2022

In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. About: Reveal lets marketing and sales teams multiply their win rate up to 3X.

Scale 122

Scale Hubspot Referrals Top of Funnel 122

Openview

JUNE 14, 2018

There are a few defining moments in the channel lifecycle. Marketing experts will be able to create a focused recruitment campaign with appropriate messaging to the appropriate audience throughout all channels – events, collateral, branding, social media, blogs, webinars and more.

Channels 60

Channels How To Webinar Metrics Ideal Customer Profile 60

Mindtickle

JUNE 8, 2016

I’ve previously talked about how some of our customers decided what was the best channel partner strategy for their business. While each had different issues, the overriding theme was how important it was to make sure their channel partners were supported from the get-go. Communication was a key issue that was raised by most.

Channels 52

Channels Collateral Sales Qualified Lead Objections 52

Mindtickle

JUNE 7, 2016

I’ve previously talked about how some of our customers decided what was the best channel partner strategy for their business. While each had different issues, the overriding theme was how important it was to make sure their channel partners were supported from the get-go. Communication was a key issue that was raised by most.

Channels 52

Channels Collateral Sales Qualified Lead Objections 52

Zoominfo

AUGUST 23, 2023

For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. Historically, ZoomInfo has been strongly associated with sales and data, including our No. It means aligning sales and marketing on goals and personas. Why Did We Decide to Run this Campaign?

Campaigns 130

Campaigns Collateral B2C Intent Signal 130

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Sales is all about pursuit: pursuit of the right prospects, pursuit of the right message, pursuit of the right applications. Aventioninc.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Allbound

DECEMBER 10, 2019

Partner channel success is pretty much impossible if it doesn’t. A top-notch tech stack puts you on the fast track to sales success. Partner channels are unique, and require a very specific combination of tools and technologies. Here’s a tried-and-true recipe for a partner technology stack – and partner channel— success.

Collateral 95

Collateral Channels Face-to-face CRM 95

Allego

DECEMBER 20, 2023

They research independently, engage across multiple channels, and expect a personalized, frictionless buying experience. This presents a significant challenge for sales teams that struggle to adapt to these evolving expectations. What Is Digital Sales Room Software? Today’s B2B buyers are the same. How does it speed up deals?

Software 125

Software Software Lead Rank Vendor 125

Allbound

FEBRUARY 13, 2019

If you’re looking to be a better channel partner in 2019 and beyond, it may be helpful to learn your channel partner love language — not to mention the love languages of the partners that you work with. Channel partners with the words-of-affirmation love language are big communicators who often value feedback and direction.

Channels 52

Channels Collateral ACT Webinar Metrics 52

SBI Growth

FEBRUARY 13, 2014

“ Getting the right information into the hands of the right sellers at the right time, place and format , to move a sales opportunity forward.” That is Sales Enablement as defined by IDC (International Data Corporation). Because as the Sales Enablement leader, it’s incumbent upon you to make it happen. What is a Sales Playbook?

Hiring 120

Hiring Collateral Ideal Customer Profile Sales Enablement 120

Women Sales Pros

AUGUST 23, 2019

Is it possible that living in a selfie society is affecting sales results?Sales Sales success? You know, that insatiable desire to take a picture of yourself–regardless of what you’re doing–and immediately post it on all the social media channels. Sales success? Sales success?

Collateral 83

Collateral Social Media Education Channels 83

Crunchbase

MARCH 16, 2020

Today, the “sales enablement” title is linked to over 7,400 jobs on LinkedIn. It is safe to say most companies understand the need for an evolution in sales practices to best serve buyers’ ever-growing expectations. However, for many companies, the path to sales enablement is entirely new. Prioritize Sales Enablement Technology.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

Allbound

NOVEMBER 12, 2019

Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team. To increase channel sales, it’s vital to keep your product top of mind with your partners. Let’s face it.

Channels 52

Channels Face-to-face Collateral Software 52