If Done Right, Your Referral System Won’t Actually Cost a Thing
No More Cold Calling
AUGUST 1, 2019
Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. If sales managers hold their people accountable for the number of phone calls they make, emails they send, and invitations and InMails on LinkedIn, that’s how they’ll prospect. Forget about cold calling. Forget about incentives.
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