Sales Gravy

APRIL 16, 2025

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? Why Pull-Through in Channel Sales Matters When you sell through distribution, you lose a lot of direct control.

Channels 55

Channels Engineering Gatekeeper Decision Maker 55

eGrabber

FEBRUARY 26, 2025

In todays fast-paced world, boosting sales performance and closing deals quickly are more important than ever. We have gathered simple, practical strategies that will help your sales team work better, close deals faster, and build strong customer relationships. It is not just about the revenue or the number of deals you close.

Closing 52

Closing Top of Funnel Ideal Customer Profile Incentives 52

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). ENGAGE: Leverage the Right Engagement Tools to Drive Sales.

Engineering 207

Engineering Revenue Incentives Incentive 207

Nutshell

NOVEMBER 26, 2024

Affiliate management involves finding and managing partners, which promote your brand in exchange for commission or other incentives. These influencers, bloggers, or specialists in the industries can be great channels for promoting your products.

Commission 117

Commission How To Promotion Campaigns 117

SBI Growth

NOVEMBER 30, 2013

Sales SVPs frequently try to “time” the close of deals for maximum benefit. Specifically: You tend to offer additional incentives to customers or channel partners. You teach customers and channel partners how to wait for quarter/year-end discounts. You rob yourself of the impact of the revenue in the new FY.

Policies 303

Policies Incentives Incentive Channels 303

The Sales Hunter

OCTOBER 17, 2013

If we shift to a “pull” strategy, I feel we will have a much higher close ratio and, better yet, do it with a higher margin. When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. I’m just trying to be simple in the context of this blog.).

Strategy 241

Strategy Cold Calling Consultative Selling Margin 241

No More Cold Calling

AUGUST 1, 2019

Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. They forget that technology doesn’t close deals. I always advise clients against offering incentives for referral business. Forget about incentives. It’s also exceptionally difficult for salespeople to earn. We all know why.

Referrals 289

Referrals System Cold Calling Social Media 289

Salesmate

JUNE 4, 2021

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Incentives 105

Incentives Incentive Compensation Motivation 105

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 111

Channels Lead Rank Hiring Lead Scoring 111

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

SBI Growth

FEBRUARY 28, 2013

Compensation Plan : Did they change their compensation plan incenting more new business vs. account development? Channel partners who represent both products. How would we close the gap through execution? We chose these: Sales Process : We wanted to get our hands on their sales process. Conducted deep analysis on the website.

Outsourcing Services 300

Outsourcing Services Ideal Customer Profile Territories Compensation 300

Sales and Marketing Management

JUNE 29, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

Engineering 156

Engineering Revenue Incentives Incentive 156

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Zoominfo

NOVEMBER 3, 2020

And while we do use traditional incentives and prizes like gift cards, cash, and PTO days, our SDRs respond just as well, if not more strongly, to incentives tied to the greater good. For Demo Day, we use one giant 175-person Slack channel with every member of the inbound and outbound sales teams. The Demo Day-After.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

Score More Sales

MARCH 8, 2012

Channel partners, strategic partners and referral partners all can affect revenue in your pipeline. There are many connections you have, whether in your channels, through other distribution arrangements, and with direct individuals who can impact deals and the bottom line. Do they have any incentives to work hard? It is job #1.

Pipeline 203

Pipeline Referrals Channels Buying Cycle 203

Zoominfo

JANUARY 27, 2019

Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews. When you send review requests, alternate between these channels so you can generate a more comprehensive collection of reviews across the web. Don’t be afraid to step outside the box and get creative.

Social Media 210

Social Media Referrals Marketing Influencer 210

Pointclear

JUNE 27, 2011

In 2010, Karen was one of CRN’s "Power 100: The Most Powerful Women of the Channel," and CenterBeam was recognized in 2009 as one of five finalists for the Marketing Department of the Year award by the American Business Awards. Number of leads is not meaningful—closed deals are, and worth a premium.

Outsourcing Services 219

Outsourcing Services Lead Generation Lead Rank Marketing Qualified Lead 219

Cincom Smart Selling

FEBRUARY 21, 2025

Additionally, a sales team that isnt proficient with CPQ may fail to present the full value of their offerings, reducing their chances of closing deals. This ensures that they spend more time engaging with customers and closing deals instead of troubleshooting pricing errors or waiting for approvals.

Training 48

Training Closing Discount Lead Rank 48

Zoominfo

FEBRUARY 22, 2018

Social media has a 100% higher lead-to-close rate than outbound marketing ( source ). Focus your efforts on the appropriate channels. Focus your time and budget on the channels that will best help you meet your goals. In fact, social media channels are the 3rd leading source of web visits for businesses ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

Sales and Marketing Management

MAY 18, 2018

Attendance – Compare registration with attendance, solicit feedback, and track demographics and purchasing behavior to determine how closely attendees match your target audience. The trick is to keep the communication channels open. has nearly 20 years of experience in the event, incentive and recognition arenas.

B2B 221

B2B Customer Social Media Face-to-face 221

Lead411

JANUARY 23, 2025

Step 4: Engage on the Right Channels You dont need to be everywherejust where your audience hangs out. Remember, its all about knowing your audience, creating value-packed content, optimizing your website, engaging on the right channels, and refining your strategy. Whether you're trying to meet annual quotas or help your.

Lead Generation 52

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 52

SBI

APRIL 29, 2014

To align with the needs of sales CallidusCloud’s Lead to Money suite automates lead generation, mobile learning, sales coaching, sales enablement, configure price quote, sales gamification, incentive compensation, and channel management to generate more deals, for more money, in record time.

Up-Sell 135

Up-Sell Closing Revenue Lead Generation 135

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. You’ve just closed the deal and brought a new customer on board.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI

NOVEMBER 2, 2017

Model N provides solutions for Finance and Channel Management to create, implement and manage channel incentive programs like rebates and MDF, and Channel Data Management solutions that provide clear visibility into sales out and sell through data, all working together to better align manufacturers and their channels partners to maximize revenues.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

Vengreso

JANUARY 9, 2025

Identifying the primary goal is crucial as it directly informs the structure, incentives, and overall dynamics of the contest. Develop Compelling Incentives for Sales Reps Sales employees are the driving force behind any sales contest. Evaluate the effectiveness of the contest structure, incentives, and engagement strategies.

Incentives 65

Incentives Incentive How To Sales Qualified Lead 65

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 67

Outsourcing Services Channels Webinar Metrics Strategy 67

Cincom Smart Selling

FEBRUARY 9, 2016

The mountains looked like they were that close. In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

No More Cold Calling

SEPTEMBER 21, 2017

She’d been there … as a customer of incentive compensation and a lover of performance management. Rather than talking about quotas and close rates, her goal is to motivate them, because that’s what makes a difference to the customer and to the company. Ellen is an engineer turned vice president of channel sales.

Cold Calling 266

Cold Calling Loyalty Account Intent 266

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 65

Channels Outsourcing Services Strategy Lead Rank 65

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 130

Referrals Marketing Incentives Incentive 130

Hubspot Sales

MAY 18, 2018

If your rep needs to close $4,000 of business this month, convert that target into activity goals. Let’s say they have to close an average of four deals per month to hit quota. The incentive for your reps to meet their quota? So what’s the incentive for meeting these smaller goals? Set activity goals. Incentivize goals.

Sales Goal 145

Sales Goal Incentives Incentive Quota 145

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Here’s how to combat high bounce rates: Monitor email sends closely, establish a bounce rate threshold, and then purge any email addresses that exceed this threshold.

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

No More Cold Calling

FEBRUARY 4, 2016

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? What About Incenting Salespeople? It takes your sales team less time to close deals.

Referrals 120

Referrals Incentives Incentive Discount 120

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals.

Webinar Metrics 52

Webinar Metrics Strategy Ideal Customer Profile How To 52

Sales Hacker

MARCH 30, 2025

Motivate with gamification and incentives. Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

Cold Calling 70

Cold Calling Scale Microsoft Ideal Customer Profile 70