Pipeliner

JANUARY 6, 2022

To kick off 2022, Brian Sullivan interviews Jay McBain about the key trends impacting channels in the new year and beyond. Jay is one of the most visible and respected thought leaders in global channels, having been named 2021 Channel Influencer of the Year by Channel Partners Magazine. Certainly, Brian. I do, Brian.

Channels 98

Channels Trends AutoTask Lead Rank 98

Sales Hacker

SEPTEMBER 5, 2019

Because retention is a team sport — and customer churn is the opponent. In this article, we’ll talk about how sales reps (along with Marketing , Customer Success , and others) can keep customer churn to a minimum. 10 Ways to Reduce SaaS Customer Churn and Create Loyal, Long-term Users. Customer success? All of the above!

Churn 97

Churn Loyalty Webinar Metrics Social Media 97

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Stage 4: Dormant Subscribers, Unsubscribers, and Churn. Once they have unsubscribed or churned through your email marketing funnel it is much more difficult to revive them. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Hubspot Sales

NOVEMBER 22, 2024

Re-target churned customers. Here's how Freelance Growth Manager Boris Malinov uses AI to re-target churned customers. For one of my clients, we used Fireflies AI notes to summarize the exit interviews with customers that have churned,“ says Malinov. ”We Here’s a friendly word of warning, though: Yes, autopilot can be great.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Zoominfo

MARCH 1, 2021

Supporting current customers is just as important as gaining new ones: Customer lifetime value (CLV) Customer retention — per year or quarter Number of support tickets submitted and resolved Time spent onboarding Churn rate. Digital Channels and Content. What’s digital marketing without digital assets? Web Analytics. Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Alice Heiman

MARCH 21, 2023

Once sales picked up, he built a sales team and grew exponentially but he watched the quality of service delivery suffer, and client churn increased. What was the right size for the company where they could serve the clients with excellence, reduce churn and increase profitability? Watch the podcast below or on our YouTube channel.

Scale 139

Scale Outsourcing Services Top of Funnel Churn 139

Allbound

MAY 29, 2019

While there’s no way to completely prevent partner churn, there are steps you can take to reduce it. Understanding Partner Churn. That’s why the first step to reducing churn is to understand what exactly is causing it. Some of the commonly cited reasons for partner churn are: -Program complexities. -Low

Churn 66

Churn Guidelines Exact Education 66

Sales Hacker

JANUARY 20, 2025

Back to basics There may be no silver bullets, but there are what feels like endless options for tools, channels, and tactics to choose from. In-person interactions Digital channels drive reach, but the deepest connections happen in person. In a sea of options, what leaders are finding to work is actually going back to basics.

Scale 109

Scale Sales Qualified Lead Revenue Intent 109

Zoominfo

MARCH 27, 2018

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Close.io

APRIL 8, 2020

What do their marketing channels and social media look like? Start by doing your homework, and answer these important questions: What are other companies in your industry doing right now? What are your direct competitors doing? How are they responding to the crisis and dealing with customers?

Cancellation 118

Cancellation Churn Customer Software 118

Hubspot Sales

AUGUST 8, 2019

Channel Sales Metrics. These metrics will help you optimize your channel sales strategy. On the other hand if a customer is unhappy, they will churn quickly, and the business will likely lose money on the investment that they made to acquire that customer.". Churn Rate in SaaS. Your churn rate equals: -100 / 500, or -20%.

Cost per Acquisition 145

Cost per Acquisition Lead Rank Churn Webinar Metrics 145

Zoominfo

SEPTEMBER 15, 2020

Tailored (or even untailored) content can then be repurposed and spread across various channels to reign in more prospects. Reduce Churn. Churn isn’t completely avoidable — customers turn to competitors, restrict their budget, change business plans — a lot of it is out of your control. But sometimes it is.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

JANUARY 16, 2019

Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. But, by using a marketing channel to admit your initial failure, you show customers you’re human. Thanks for bearing with us!”.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Tenbound

JANUARY 28, 2025

Focus on Customer Retention and Expansion Revenue growth is increasingly driven by existing customers through upselling, cross-selling, and reducing churn. Integration of Partner Ecosystems RevOps is leveraging partnerships and indirect sales channels more strategically to enhance revenue streams.

Trends 59

Trends Lead Rank Lead Scoring Forecasting 59

Nutshell

NOVEMBER 20, 2024

Here are the core sales report types you should be familiar with: Sales pipeline report Conversion rate report Customer churn report Sales forecast report Deals won and lost report Average deal size report Average sales cycle length report Sales call report Marketing collateral usage report Lead response time report Revenue report 1.

Report 62

Report Examples How To Sales Forecasts 62

Cience

APRIL 30, 2020

With B2B companies, it’s common to need multiple channels to complete purchases and get the job done. Just because your customers are jumping onto a different channel doesn’t mean that they don’t expect the same quality of experience. Assess if the transition from channel to channel is polished enough.

Ideal Customer Profile 102

Ideal Customer Profile B2B Company Churn 102

Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. But as they grow their sales funnel, their customer churn rate rises. The funnel emphasizes quantity over quality.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

JANUARY 18, 2021

This provides sales and marketing teams with clear visibility of every opportunity or lead, with the ability to manage inquiries across channels. Or maybe you just want to decrease customer churn rates. CRM tools can host all of that information, and compile it into an easy to understand profile of a customer. Need more convincing?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Alice Heiman

DECEMBER 21, 2022

’ This results in failed implementations, a high churn rate, and deploying customer success resources on doomed projects. Why is the churn so high? I recommend starting with just three: customer churn, lifetime value, and bottom line. Revenue Operations is a way to break this cycle.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Churn 133

Close.io

APRIL 10, 2020

In this post, we've pulled together some of the best sales articles from around the web, featuring some superb content on resume building, churn prevention, onboarding, and much more. COVID-19 churn prevention: Your customers are cutting costs. CHURN BACK TIME ?. New week, new Sales Brief! Don't miss it! FRAME OF MIND ?.

Hiring 95

Hiring Cancellation Churn Policies 95

Hubspot Sales

AUGUST 7, 2024

Reduced Customer Churn Every business fights customer turnover, but this is an even bigger issue in the SaaS industry because your competitors are just a click away. What I like : The consolidated communication tools within Zendesk Sell make this attractive for SaaS sales reps who are sick of juggling many communication channels.

Software 115

Software Software CRM Oracle 115

Partners in Excellence

MAY 30, 2023

This weekend, late evening, I turned on the TV, paging through the channel guide. Yet the customer doesn’t buy that way, they are moving to primarily digital buying channels, the majority preferring rep free experiences. I realized, 90% of the content is repeats. The same old (often enjoyable) shows, cycling and recycling.

Face-to-face 133

Face-to-face Proposal Hiring Quota 133

Nutshell

JANUARY 29, 2025

It involves assisting customers with inquiries, issues, or concerns through various channels such as phone, email, or chat. These inquiries are handled through phone, email, chat, or social media channels. Customer service is a reactive function focused on providing support to customers before and after their purchase.

Customer 62

Customer Lead Scoring Lead Rank Customer Service 62

DiscoverOrg Sales

AUGUST 3, 2016

Most companies’ growth strategies typically revolve around new products, new markets, and new channels. For DiscoverOrg, Henry found that hiring someone who doesn’t fit into the culture just to fill a role led to high churn rates, high opportunity costs, and it stalled the ability of the company to grow.

Hiring 120

Hiring Churn Retention Channels 120

Zoominfo

DECEMBER 9, 2019

Reducing Customer Churn Keeping your customers is synonymous with keeping your company afloat — and if your sales team takes on account management responsibilities as well, then keeping churn low should be another top-priority sales goal. A typical sales goal example would be to reduce monthly customer churn to less than 1%.

Sales Goal 100

Sales Goal Examples Churn Top of Funnel 100

Sales Hacker

MARCH 10, 2021

Consider sales motions: Be sure to account for the coverage model to mitigate channel conflict. Brainstorm a game plan on how to handle reps that are likely to react poorly or to churn. For example, are there new products or features that are being launched and is the quota designed to reflect that?

Quota 129

Quota Territories Churn Compensation 129

Cincom Smart Selling

APRIL 16, 2025

It covers every digital channel, including websites, mobile apps, social media, chatbots, email, and beyond, ensuring a seamless and consistent experience across the entire digital journey. Personalize interactions across channels like portals, emails, self-service platforms, apps, and even complex transactional communications.

Ideal Customer Profile 48

Ideal Customer Profile Customer Insurance Insurance 48

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 130

Referrals Marketing Incentives Incentive 130

Zoominfo

JANUARY 13, 2021

Use these equations to get more technical with your report: Sales opportunity score(s) , Customer lifetime value (CLV), Churn rates , Lead to opportunity ratio, and Opportunity to win ratio. Gameplans for the future – Based on previous goals, what needs to happen moving forward? What needs to be adapted in sales strategies?

Report 162

Report Sales Qualified Lead Top of Funnel Lead Rank 162

Hubspot Sales

DECEMBER 10, 2019

There’s a high opportunity cost to chasing someone who won’t buy (or buys and quickly churns). Determine the best outreach channel. Not all outreach channels are created equal. If possible, aim to reach out to prospects via the channel they are most engaged in. This is why having an outreach strategy is critical.

Ideal Customer Profile 133

Ideal Customer Profile Lead Scoring Lead Rank Strategy 133

SBI

AUGUST 29, 2019

The sales development team has established itself as the cornerstone of successful sales organizations; a recent study found that 88% of companies consider their sales development team a key channel of their sales strategy. Strategies for retaining sales development reps and reducing churn. REGISTER NOW.

Demand Generation Targets 93

Demand Generation Targets Demand Generation Churn Pipeline 93

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Stage 4: Dormant Subscribers, Unsubscribers, and Churn In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Smooth Sale

APRIL 17, 2025

It allows quick comparisons between channels (email, paid search, social). This is where many marketers fall into a trap: celebrating a low CPL while overlooking poor conversion rates and high churn on the backend. Advantages of CPL: It’s a helpful metric for evaluating the efficiency of top-of-funnel marketing efforts.

Cost per Lead 78

Cost per Lead Top of Funnel Film How To 78

SalesFuel

JANUARY 20, 2025

A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Inconsistent Messaging Across Channels Effective marketing requires consistency. For a media salesperson, this means helping clients sync their brand's tone and message across every channel, from inbox to Instagram feed.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Apptivo

APRIL 19, 2022

Customer support team prioritizes customer problems & queries and manages customer interactions across multiple channels such as phone, email, chatbots, in-person support and self-service portals. Reduces Customer churn rate. Due to the poor customer support, the churn rate increases. Increased Customer lifetime Value.

Outsourcing Services 98

Outsourcing Services Customer Churn Retention 98

Smooth Sale

MARCH 15, 2019

When she’s not churning out topic ideas, writing, or translating for her officemates, she’s surfing the internet in search for the next Philippine summit to climb and conquer. . Our goal is to help entrepreneurs who want to maximize their lead generating channels by integrating Infographics, but don’t know where to start.

Lead Generation 84

Lead Generation Leads Marketing Qualified Lead Churn 84