Channels Related Topics 
Sales and Marketing Management
AUGUST 9, 2022
A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies. The post Channel Partnerships by the Numbers appeared first on Sales & Marketing Management.
Sales Hacker
OCTOBER 30, 2024
Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Does it follow a PLG or Sales-Led Growth (SLG) model?
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Sales and Marketing Management
JUNE 24, 2024
Co-sponsoring an incentive program with a channel partner not only distributes the financial load but also enhances the program’s impact. The post Stretch Your Incentive Budget with Channel Partner Co-Sponsorship appeared first on Sales & Marketing Management.
Sales 2.0
JULY 2, 2024
As we’ve introduced more ways to communicate, we (and more importantly our customers) have spread our communication over many channels, leaving less concentration on any one channel. When we only had a desk telephone, you could reach more people on it, as that was the primary channel for communication.
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. But connecting with and converting buyers has never been more challenging.
SBI Growth
MAY 14, 2020
You Chose to Work With Channel Partners for a Reason. At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the.
Cincom Smart Selling
MARCH 6, 2025
The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.
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Trends in cross-channel marketing and analytics. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.
Speaker: Ruth Stevens, President of eMarketing Strategy
Success tips for improving the effectiveness of your engagement channels. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy.
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Gain mindshare and improve channel partner performance. Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success. Effective Product Sales Training will: Simplify information and deliver it quickly and effectively. Ramp up new dealer/rep on-boarding. Drive more sales.
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Provide customized training for each of your sales channels? In today’s competitive business environment, the only way to win is with a salesforce that’s fully onboarded and equipped with deep product knowledge, use cases, best practices and objection handling. Create training with a limited staff and budget?
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Build mindshare and improve channel partner/rep performance. Choosing the right product sales training partner will have a significant impact on sales reps’ expertise and results. Effective product sales training should: Simplify information and deliver it quickly, concisely, and effectively. Speed up new dealer/rep on-boarding.
Speaker: Natasha Husein, Product Marketing Manager, Clever
Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth. In the midst of that development, it’s easy to overlook another core component of your program: marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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