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A Comprehensive Guide to Channel Sales: Crafting an Effective Channel Sales Strategy for Business Success

Cincom Smart Selling

That is where channel sales or indirect sales comes into the picture. What is a channel sales? A channel sales strategy allows sales teams to leverage third parties to sell products and services. Many organizations adopt the channel sales strategy which offers a viable and game-changing opportunity to grow sales figures.

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising.

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Mastering Sales Strategies (video)

Pipeliner

online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! He is CSMO at Pipeliner CRM.

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Sales Team Growth Strategies: Culture, Onboarding & Alignment (video)

Pipeliner

Over-Communicate: Use multiple channels (chat, video, email) to keep everyone informed and engaged. Encourage Informal Interactions: Create digital spaces (like Slack channels) for non-work conversations. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

Here’s the thing: we have more channels, content, and technology to reach potential customers. However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. But connecting with and converting buyers has never been more challenging.

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How to Manage Affiliates Effectively

Nutshell

These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Marketing automation tools Marketing automation software can be utilized in order to streamline promotional activities across multiple channels.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ABM software tools tend to have similar capabilities and characteristics.

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Your Ultimate Guide to the Trends Shaping Marketing Data

Trends in cross-channel marketing and analytics. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Success tips for improving the effectiveness of your engagement channels. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy.

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Transform Your Product Sales Training to Drive More Sales

Gain mindshare and improve channel partner performance. Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success. Effective Product Sales Training will: Simplify information and deliver it quickly and effectively. Ramp up new dealer/rep on-boarding. Drive more sales.

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Stop Investing in Forgettable Learning Events

Provide customized training for each of your sales channels? In today’s competitive business environment, the only way to win is with a salesforce that’s fully onboarded and equipped with deep product knowledge, use cases, best practices and objection handling. Create training with a limited staff and budget?

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Product Sales Training – Transformed for Results

Build mindshare and improve channel partner/rep performance. Choosing the right product sales training partner will have a significant impact on sales reps’ expertise and results. Effective product sales training should: Simplify information and deliver it quickly, concisely, and effectively. Speed up new dealer/rep on-boarding.

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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth. In the midst of that development, it’s easy to overlook another core component of your program: marketing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.