Zoominfo

MARCH 21, 2018

In fact, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers ( source ). But, with a few tweaks to your content, case studies can offer significant value to your blog. Instead, experiment with different formats.

B2B 191

B2B Case Study Top of Funnel Lead Rank 191

Allego

FEBRUARY 16, 2022

A better option is to use a conversation intelligence tool. Using AI, conversation intelligence tools provide enhanced visibility into the buyer journey. 3 Ways Product Marketers Can Use Conversation Intelligence Tools. 3 Ways Product Marketers Can Use Conversation Intelligence Tools. But do you have time for that?

Conversion 117

Conversion Tools GoldMine How To 117

Zoominfo

APRIL 22, 2018

Work with your marketing team to offer prospects relevant case studies and content that showcase your company’s credibility. . Reference targeted case studies. Instead, leverage the power of case studies to provide examples of past buyers with similar pain points.

Prospecting 235

Prospecting Case Study Sales Cycle Direct Mail 235

Zoominfo

OCTOBER 18, 2018

We also recommend including proof of value in the form of customer testimonials and case studies. Here’s why: Case studies and testimonials promote trust. Testimonials and case studies are based on data and factual evidence. And—case studies do just that. 3. Answer commonly asked questions.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

SBI Growth

DECEMBER 7, 2013

Their tools leverage Big Data to help those market & sell intelligently. Thank you Brian for this Big Data case study. In many ways, the capability is the answers to every marketer’s dreams. When a problem surfaces, the first course of action is to solve it with data insights. Author: John Koehler. Follow @SearchMaster.

Data 321

Data Leads Marketing Qualified Lead Outbound 321

Zoominfo

JUNE 4, 2019

Case studies, reviews and testimonials are an extremely effective trust-building tool. 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. Here are a few ways you can begin to do this: Customer Success.

Case Study 244

Case Study Referrals B2B Ideal Customer Profile 244

Hubspot Sales

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. We provide our case studies to the AI, enabling it to perform sentiment analysis.

Tools 122

Tools Sales Tools Scale Lead Rank 122

DiscoverOrg Sales

FEBRUARY 19, 2018

The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house. Let’s just say the results were staggering.

Data 254

Data Lead Rank Lead Scoring Leads 254

No More Cold Calling

APRIL 26, 2021

Especially now, referrals are the one powerful tool for getting past the access chokepoint. Customer testimonials and case studies can be effective. HBR backs me up on this, suggesting referral selling as a key strategy for gaining new-customer access: “Leverage referrals. The effectiveness of referrals is well-recognized.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

DiscoverOrg Sales

APRIL 25, 2017

Do you have any case studies? Human verification and emerging tech tools greatly improve the accuracy of predictive intelligence. When working with third-party data, consider: In past campaigns, in cases where bounce rates have been high or CRT low, where was the data sourced? Check out our case study for Box !).

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

Zoominfo

JULY 11, 2018

45% of content marketers say they have the right tools to manage content marketing efforts, but aren’t using them to their potential ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Hubspot Sales

SEPTEMBER 26, 2023

While this sounds appealing, especially for time-strapped salespeople, there’s a catch: not all AI tools are created equal. Here, I put three AI tools to the test — ChatGPT, ChatSpot, and Copy.ai — to see which one writes the best cold email. Good catch – and yes, OpenAI powers all three tools. There's also the case of feedback.

Tools 119

Tools Lead Rank Face-to-face Case Study 119

Zoominfo

MARCH 4, 2021

Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels. A lead nurture campaign sends them reminders and content to gain more of their interest. Create Your Own Leads with a Solid Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. This new email list will send out thank-you emails, and then encourage them to download a case study. Find the right tool. Biggest Obstacles to Marketing Automation Success.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A marketing tool with staying power. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. .

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

BuzzBoard

OCTOBER 26, 2023

With a multitude of options at your fingertips, choosing the right AI sales tool has become a decisive factor in determining the success and sustainability of your sales efforts. Make sure the tool you choose has the capacity to achieve your objectives. First and foremost, take stock of your existing software and processes.

Sales Tools 104

Sales Tools Tools Vendor How To 104

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). For instance, your B2B blog is a powerful tool for attracting prospective customers.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

JANUARY 18, 2021

Whether it be an existing customer, a past customer, or a potential one, CRM tools are geared towards managing those relationships and leveraging the data in order to improve future interactions. CRM tools can host all of that information, and compile it into an easy to understand profile of a customer. Enable Automation Capabilities.

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). This can range from a comment to publish on your website (with their permission) to doing a video review or case study. Let’s start with that dream customer. How Can You Streamline Your B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Sales 2.0

MARCH 15, 2023

AI can be good for the buyer too If AI tools are used thoughtfully to prepare for all calls with prospects or buyers, this could actually be good for buyers too. Add tools carefully It’s easy to end up with too many sales tools. Companies should avoid thinking that just adding a tool will solve their sales problems.

Outsourcing Services 195

Outsourcing Services Tools Buyer Industry 195

Sales and Marketing Management

OCTOBER 9, 2020

This content can include blog posts, case studies, whitepapers, or media coverage – as long as it highlights who we can help and how. Here are a few tools I use: . Share case studies and other content that reminds them of specific people they know. Active stage.

Referrals 177

Referrals Company Scale Case Study 177

Zoominfo

AUGUST 8, 2024

Here are some of the most important tasks: Onboarding sales teams Ongoing learning initiatives for sales Developing assets to reference and use (case studies, email templates, etc.) Here are five specific ways sales enablement can contribute to broader company success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Bernadette McClelland

JANUARY 4, 2017

Just in Case – What if I need that really great idea, case study, quote, or whatever, for a presentation? They suggest, ‘minimalism is a tool that can assist you in finding freedom. After all it was a wedding present for her 60 years ago. Will I ever grace my dining table with it? Do my kids want it left to them?

Case Study 225

Case Study Sales Leadership Travel Consumer 225

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Buyer Stage: Consideration.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Partners in Excellence

MAY 26, 2023

ChatGPT sold design tools and solutions. As you know, I specialize in design tools and solutions for the discrete manufacturing industry. Our design tools are specifically designed to streamline the design iteration process, allowing for faster and more efficient development cycles. Can you share some examples or case studies?

Case Study 127

Case Study Face-to-face Tools Study 127

Sales 2.0

OCTOBER 23, 2023

If possible, include case studies or success stories to demonstrate the effectiveness of your services. If you have other AI tools like Gong or Traq.ai You can have the tools automatically summarize the key points of the conversations and feed these into your “objectives and strategy” part of your proposal.

Proposal 221

Proposal Social Media Media Decision Maker 221

Hubspot Sales

FEBRUARY 9, 2021

Over-Reliance on Case Studies. HubSpot Senior Sales Manager Dan McAdam also offered some input — specifically about how sales reps leverage case studies. He says, "Sending case studies too early in the process or using them as a crutch is one that's always been a pet peeve of mine.

Case Study 135

Case Study Cold Calling Hubspot Discount 135

Hubspot Sales

JUNE 23, 2022

In many cases, people don't fully understand these tools, their capabilities, or how they work. Here, we'll dive into 11 tips for selling AI tools, NFTs, and VR real-estate. Do you have any case studies to share? Selling emerging tech is an exciting venture — but not an easy one. How to Sell Emerging Technology.

Real Estate 111

Real Estate Tools Film Hiring 111

Zoominfo

DECEMBER 12, 2018

While social media doesn’t replace traditional sales tactics, online networking sites have proven to be a valuable tool for modern sales professionals. Whereas, it might make more sense to promote a case study to an audience who is further along in the decision-making process. Let’s get into it!

Social Media 210

Social Media Sales Cycle Top of Funnel Media 210

Partners in Excellence

JULY 15, 2024

We do analysis, we provide assessments, analyses, business cases, justifications. These are accompanied by testimonials and case studies about how we help our customers address their needs. Our tools and technologies don’t help us understand what people want. And we seek to gain their confidence.

Case Study 143

Case Study Face-to-face System Analysis 143

Sales 2.0

NOVEMBER 21, 2023

Delegate If you need to research something for a proposal, or search through internal archives for information, like product details or case studies, consider delegating. One great way I have found to give offshore teams instructions is by using video recording tools. Don’t spend precious sales time on this.

Proposal 150

Proposal Hiring Decision Maker Case Study 150

DiscoverOrg Sales

JULY 3, 2018

All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. And it’s not hard to follow, if you know what to look for and have the tools to track it. Whatever your personal feelings about “social selling” – it’s a fact that social media is a perfect awareness tool.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

SocialSellinator

NOVEMBER 12, 2023

Learn how they work, their role in business growth, cost factors, top tools and strategies, and a compelling case study. Unlock success with a B2B lead generation agency. Choose the right agency for your needs.

Lead Generation 98

Lead Generation B2B Leads Marketing Qualified Lead 98

Sales Hacker

NOVEMBER 5, 2021

Business owners and freelancers looking for a simple and easy graphic design tool will appreciate this post because it highlights the usefulness of infographics, provides more information about the topic, and gives them an example of a solution they might not have even known they needed. Provide case studies or examples of your work.

Top of Funnel 117

Top of Funnel Case Study Customer Comparison 117

Zoominfo

SEPTEMBER 4, 2019

Here are a few examples of how you can feature customers in your content: Case studies and testimonials : Customer testimonials and case stories provide a great opportunity to let your customers tell their story. For more help building your B2B brand, contact ZoomInfo today.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Partners in Excellence

SEPTEMBER 25, 2024

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. When I first started selling, simply giving my customer data sheets/specs, case studies, brochures about products drove my ability to engage them in conversations about their business.

Face-to-face 139

Face-to-face Case Study Buyer Study 139