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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. .

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

This gives marketers the ability to deliver highly targeted content to prospects beyond sidebar ads. Prospects are more likely interact with promoted posts than the traditional sidebar ad. Case Study. Hubspot, a marketing automation software company was seeking additional quality leads. Mike Volpe , CMO at Hubspot.

LinkedIn 323
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4 Foolproof Ways to Beat Price Objections

Zoominfo

Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. You can talk until you’re blue in the face, but until your prospect sees your product in action, they won’t truly understand its value. If your prospect seems hesitant, ask questions of your own to get them talking.

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5 Simple Tips for Storytelling in Sales [+Example]

Zoominfo

Telling your stories and the stories of others humanizes your selling and makes connections with prospects more meaningful (and productive). Your prospects Are Wired for Storytelling. And that makes sales pitches more engaging – for both you and your prospects. Use case studies or customer testimonials to tell your story.

Examples 246
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4 Cold-Call Lines That Don’t Creep Out Your Prospect

DiscoverOrg Sales

So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. For an individual prospect, this Fit data refers to demographic data: Name. Sales intelligence vs. lead lists.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. First of all, before you can put your email autoresponder software and strategy in action, you’ll need to develop a strategy that’ll help you turn cold website visitors into email subscribers. Day 2 – Case Study.

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How to Differentiate Between Warm and Hot Leads

Zoominfo

Share Case Studies. Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. Once you’ve segmented your target audience, you can begin to send out relevant content to targeted groups of prospects. Use Your CRM Software.