Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience.

Marketing 196

Marketing Social Media Scale Case Study 196

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales 2.0

MAY 12, 2014

Two software firms approached me with a product in the same space. Maybe her marketing department had not created such ROI examples for her. Tip: if marketing does not give you what you need to sell effectively, create it yourself. The second company started by presenting some case studies of their product. “I

ROI 273

ROI Decision Maker Case Study Film 273

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. In this comprehensive guide, I will dive into crucial factors to consider when selecting the ideal AI sales assistant software for your business needs.

Software 110

Software Software Scale Sales Qualified Lead 110

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

SEPTEMBER 25, 2020

Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams. Are they sticking around?

Loyalty 130

Loyalty Scale Marketing Customer 130

BuzzBoard

MAY 24, 2024

Revolutionizing Case Studies With Artificial Intelligence: Unearthing New Sales Opportunities for Digital Marketing Agencies Digital marketing agencies continually face the challenge of demonstrating their value to prospective local business clients. In this endeavor, nothing speaks louder than a compelling case study.

Case Study 52

Case Study Study Small Business Small Business 52

Sales and Marketing Management

DECEMBER 8, 2017

Author: Jeffrey Weil, General Manager, Upland Qvidian The value of data to proposal and sales teams isn’t a secret – but many of them aren’t using the data provided by proposal automation software to its fullest extent. companies, 62 percent of respondents use data insights to track the time it took to create proposals and RFPs.

Analytics 209

Analytics Data Proposal Survey 209

Pipeline

JULY 2, 2024

Did you know that CRM software can shorten your sales cycle by 8-14% ? Say you’re waiting on information from marketing or customer service to move a deal forward. One Tool to Work Seamlessly Across Software Closing deals is rarely a one-stop shop. Imagine the impact! So how does CRM achieve this?

Case Study 52

Case Study Sales Cycle CRM Software 52

BuzzBoard

MAY 15, 2024

Understanding How to Efficiently Gather Data From Local Business Clients for a Comprehensive Case Study as a Digital Agency As a digital marketing agency, crafting a compelling narrative about your satisfied clients can be an effective tool for selling your services to small businesses.

Case Study 52

Case Study Study Data Small Business 52

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. A B2B marketing funnel is unique because it often involves multiple people from a single business moving through each stage of the funnel in a haphazard fashion.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Sales and Marketing Management

JUNE 30, 2019

of agile software development. In addition, giving new hires 10 minutes of learning to consume – on the company mission and goals, recent news articles, market data, a customer case study, etc. – can give reps a foundation prior to arrival, so they’re primed to learn. #5 5 – Lack of Measurement.

Hiring 221

Hiring Retention Case Study Maximizer 221

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. CRM is the fastest growing enterprise application software category for a reason — it works. They can also help keep varying departments aligned. So, what’s the overall goal?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Sales and Marketing Management

OCTOBER 23, 2020

Devote a section of your proposal to case studies and client testimonials. As executive vice president of marketing at Qorus Software, Jennifer Tomlinson works to identify business needs and help her clients generate revenue more effectively and efficiently. Introduce the team who will be invested in the client’s success.

Proposal 177

Proposal How To ROI Case Study 177

Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. Some sales roles lean heavily on the tactics and strategies that characterize digital marketing, and if you're interested in pursuing one, it helps to have some specific skills, knowledge, and experience under your belt.

Hiring 137

Hiring Social Media Marketing Webinar Metrics 137

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales and Marketing Management

JULY 22, 2018

Proposal writers can examine which content features in the highest number of successful bids, like various iterations of product or service differentiation statements, or particular case studies. Jeff Weil is general manager of Upland Qvidian , a provider of cloud-based RFP and proposal automation software.

Data 189

Data Proposal Case Study Survey 189

Sales and Marketing Management

SEPTEMBER 7, 2017

These tools provide real-time alerts that enable SDRs to connect with prospects at their “moment-of-interest”—the exact moment they open their email, click on a link, or download content (an article, case study, white paper or other offer). Clear understanding of territory and assigned leads.

Engineering 180

Engineering Top of Funnel Revenue Hiring 180

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. Revenue marketing is just one example. What is revenue marketing?

Lead Rank 109

Lead Rank Top of Funnel Revenue Marketing Qualified Lead 109

DiscoverOrg Sales

JULY 10, 2018

Here are some common scenarios : PROSPECT: “I’m worried that your product is more software than we need, and -”. SALESPERSON: “Here’s a case study showing companies YOUR size will LOVE all our features!”. I am glad you’re doing your due diligence and exploring the market. Validate your prospect’s concern.

Objections 243

Objections Buyer Persona Study Decision Maker 243

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

DiscoverOrg Sales

MAY 8, 2018

For companies in your target market, it’s firmographic data: Industry. So you pick up the phone and call the Marketing Manager. “Hi And most people know that salespeople have this information – so this is nothing new. For an individual prospect, this Fit data refers to demographic data: Name. Email address. Phone number.

Cold Calling 241

Cold Calling Prospecting Intent Data Intent 241

Hubspot Sales

SEPTEMBER 19, 2019

Alex Girard, a product marketing manager for HubSpot, says, "Having a sales team that can confidently speak to the products or services that they're selling is essential. To ensure that your prospects receive a consistent message from your team, your product, marketing, and sales teams should all be utilizing the same playbook.

Hiring 144

Hiring Training Case Study Hubspot 144

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Sales Hacker

JUNE 26, 2020

We were caught in a perpetual struggle between Sales and Marketing. Sales blamed Marketing for not attracting enough high-quality leads , and Marketing claimed Sales wasn’t nurturing leads enough. Marketing never knew what happened to their inbound leads, and Sales would work with leads they knew nothing about.

Top of Funnel 129

Top of Funnel Buyer Persona Marketing Ideal Customer Profile 129

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. But as SaaS startups mature, they usually start moving up-market. This is why most SaaS companies eventually move up-market and start focusing on bigger deals. Foundations for moving up-market.

Ideal Customer Profile 90

Ideal Customer Profile Marketing Account Based Marketing Enterprise 90

Hubspot Sales

APRIL 19, 2019

As a recruitment software, Relink elaborates on how HR will be impacted by these technological changes. LeadCrunch is a B2B demand gen business whose sales deck features statistics and charts that highlight how businesses can predict and personalize their sales and marketing efforts. Keptify is a shopping cart abandonment software.

Case Study 142

Case Study Face-to-face Lead Rank Lead Scoring 142

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Loyalty 98

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem. What is SEO?

Top of Funnel 134

Top of Funnel Lead Scoring Lead Rank Marketing 134

Sales Hacker

NOVEMBER 5, 2021

Our next example comes from FreshBooks, a company that offers cloud accounting software for small and medium-sized companies. To help educate customers in the awareness stage, they have an article that explains what cloud accounting software is , which targets people who might not even be aware it exists. With product demos.

Top of Funnel 117

Top of Funnel Case Study Customer Comparison 117

SBI Growth

FEBRUARY 7, 2020

With a philosophy that innovation would move the market in its favor, Intel devoted itself to delivering the fastest and latest technologies. Before the 2008 recession, Intel pushed out rivals by keeping its product cycles tight. Being ahead of the.

Marketing 246

Marketing Case Study Study Software 246

The Spiff Blog

JULY 21, 2022

If you’re reading this, it’s likely because you’ve made a regrettable software purchase or gone through a nightmarish buying process at some point in your career. And, unfortunately, your software buying woes may only get worse in the near future. Take commission software , for example. We’ve all been there.

Software 76

Software Software B2B Vendor 76

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Salesforce makes good use of customer case studies to tell its brand story.

Examples 130

Examples B2B Microsoft Case Study 130