Zoominfo

SEPTEMBER 25, 2020

Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty.

Loyalty 190

Loyalty Scale Customer Marketing 190

Sales and Marketing Management

SEPTEMBER 17, 2018

If generating qualified leads is the burning issue on a marketing or sales leader’s mind, he or she may take a few seconds to open the email to find out whether it offers valuable information. For example: “3D2B recently helped an enterprise software company generate 17,000 qualified leads. Keep it Short . Add a Call to Action.

Conversion 293

Conversion Sales Qualified Lead Direct Mail B2B 293

Cincom Smart Selling

MARCH 29, 2025

Now imagine the same situation with a Quoting Software. Quoting software, often powered by Configure, Price, Quote solutions, automates the entire pricing and proposal generation process. In this article, we will take a deep dive into how quoting software enhances accuracy and accelerates sales cycles.

Software 48

Software Software Discount Lead Rank 48

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience.

Marketing 196

Marketing Social Media Scale Case Study 196

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales 2.0

MAY 12, 2014

Two software firms approached me with a product in the same space. Maybe her marketing department had not created such ROI examples for her. Tip: if marketing does not give you what you need to sell effectively, create it yourself. The second company started by presenting some case studies of their product. “I

ROI 273

ROI Decision Maker Case Study Film 273

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Hubspot Sales

JULY 22, 2024

This is where your CRM , a sales software solution , and their behavior on your website can be valuable tools. If no one else in your space does it like you, say so, and provide social proof to back it up — this can come in the form of testimonials, case studies, or exciting statistics.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

Mindtickle

FEBRUARY 7, 2025

of sales managers feel coaching positively impacts team performance 0 % Investing in sales coaching software can help you improve the effectiveness of your coaching initiatives. But not all sales coaching software is the same. In this post, well examine 9 of the top sales coaching software tools today. Lets take a look at a few.

Sales Coaching 52

Sales Coaching Software Software Coaching 52

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Sales Hacker

MARCH 18, 2025

Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. 16:30 The biggest AI mistakes in sales and marketing. what you can do with LLMs is absolutely remarkable.

Marketing 65

Marketing Scale Case Study Lead Rank 65

Zoominfo

SEPTEMBER 25, 2020

Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams. Are they sticking around?

Loyalty 130

Loyalty Scale Customer Marketing 130

Allego

APRIL 17, 2025

The B2B buying process has changedand product marketers are now on the front lines of that transformation. According to Gartner , independent research also impacts whether a vendor is added to a buyers short list, with 83% of B2B software buyers adjusting their vendor shortlist based on that research.

B2B 62

B2B Top of Funnel Marketing Vendor 62

BuzzBoard

MAY 24, 2024

Revolutionizing Case Studies With Artificial Intelligence: Unearthing New Sales Opportunities for Digital Marketing Agencies Digital marketing agencies continually face the challenge of demonstrating their value to prospective local business clients. In this endeavor, nothing speaks louder than a compelling case study.

Case Study 52

Case Study Study Small Business Small Business 52

Sales and Marketing Management

DECEMBER 8, 2017

Author: Jeffrey Weil, General Manager, Upland Qvidian The value of data to proposal and sales teams isn’t a secret – but many of them aren’t using the data provided by proposal automation software to its fullest extent. companies, 62 percent of respondents use data insights to track the time it took to create proposals and RFPs.

Analytics 209

Analytics Data Proposal Survey 209

Highspot

MAY 15, 2025

Regular updates tied to product changes, buyer feedback, and market shifts keep your deck sharp, relevant, and aligned with what your audience needs to hear. Old stats, irrelevant case studies, last year’s pricing. But a static deck in a fast-moving market is a recipe for missed opportunities. The deal slips away.

Case Study 52

Case Study How To Hiring Buyer 52

Hubspot Sales

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. If you’re looking for broader sales software, HubSpot Sales Hub is a great option.

Closing 122

Closing Quota How To Webinar Metrics 122

Pipeline

JULY 2, 2024

Did you know that CRM software can shorten your sales cycle by 8-14% ? Say you’re waiting on information from marketing or customer service to move a deal forward. One Tool to Work Seamlessly Across Software Closing deals is rarely a one-stop shop. Imagine the impact! So how does CRM achieve this?

Case Study 52

Case Study Sales Cycle CRM Software 52

Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

Highspot

MAY 18, 2025

Companies that align their sales and marketing grow 19% faster and 15% more profitably. When digital marketing emerged in the early 2000s, automation made it easy to reach massive numbers of leads, but often overwhelmed sales and marketing teams with unqualified prospects. What is account-based marketing?

Account Based Marketing 52

Account Based Marketing Top of Funnel Ideal Customer Profile Sales Enablement 52

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. A B2B marketing funnel is unique because it often involves multiple people from a single business moving through each stage of the funnel in a haphazard fashion.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Hubspot Sales

MARCH 12, 2025

Lets say Im in the market for a car thats reliable, fuel-efficient, and in my price range. I dont need to hear about every new car on the market. What Konrath emphasizes, however, is that the D-zone isnt merely a reflection of external market conditions. That will just distract me from my main criteria. Align with priorities.

Face-to-face 87

Face-to-face Sales Methodology Lead Rank Buyer 87

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. But as SaaS startups mature, they usually start moving up-market. This is why most SaaS companies eventually move up-market and start focusing on bigger deals. Foundations for moving up-market.

Ideal Customer Profile 104

Ideal Customer Profile Marketing Account Based Marketing Enterprise 104

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. CRM is the fastest growing enterprise application software category for a reason — it works. They can also help keep varying departments aligned. So, what’s the overall goal?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Sales and Marketing Management

OCTOBER 23, 2020

Devote a section of your proposal to case studies and client testimonials. As executive vice president of marketing at Qorus Software, Jennifer Tomlinson works to identify business needs and help her clients generate revenue more effectively and efficiently. Introduce the team who will be invested in the client’s success.

Proposal 177

Proposal How To ROI Case Study 177

Pipeliner

MAY 19, 2021

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. This case study helps answer that question, and it comes down to plastic waste.

Case Study 98

Case Study Marketing Insurance Insurance 98

Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. Some sales roles lean heavily on the tactics and strategies that characterize digital marketing, and if you're interested in pursuing one, it helps to have some specific skills, knowledge, and experience under your belt.

Hiring 137

Hiring Social Media Marketing Webinar Metrics 137

BuzzBoard

MAY 15, 2024

Understanding How to Efficiently Gather Data From Local Business Clients for a Comprehensive Case Study as a Digital Agency As a digital marketing agency, crafting a compelling narrative about your satisfied clients can be an effective tool for selling your services to small businesses.

Case Study 52

Case Study Study Data Small Business 52

Smooth Sale

MARCH 18, 2025

Unique Business Stories & Case Studies Case studies are always helpful and can help you see how to try something new even if it seems completely novelusually, it isn’t. Harvard Business Review and similar publications are good reads because they can give detailed examinations of successes and failures.

Case Study 78

Case Study Hiring Lead Rank Lead Scoring 78

Janek Performance Group

NOVEMBER 13, 2024

Compile Success Stories and Case Studies : Show what your team can do! Competitive Landscape and Market Trends : It’s important to help your team set their sights ahead; update the team on current market dynamics and competitor moves. Provide examples from the past year to motivate and inform strategies.

Ideal Customer Profile 48

Ideal Customer Profile Demand Generation Targets Lead Rank Lead Scoring 48

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. Revenue marketing is just one example. What is revenue marketing?

Lead Rank 113

Lead Rank Top of Funnel Revenue Marketing Qualified Lead 113

Vengreso

JANUARY 22, 2025

Key Takeaways Follow the Vengreso Blog for practical sales tips on enhancing sales strategies and driving revenue growth, with a focus on account-based marketing as well as sales productivity and tools. Moreover, the HubSpot Sales Blog regularly features expert interviews and case studies that showcase successful sales strategies in action.

Training 74

Training Top of Funnel Ideal Customer Profile SalesForce 74

Sales and Marketing Management

JULY 22, 2018

Proposal writers can examine which content features in the highest number of successful bids, like various iterations of product or service differentiation statements, or particular case studies. Jeff Weil is general manager of Upland Qvidian , a provider of cloud-based RFP and proposal automation software.

Data 189

Data Proposal Case Study Survey 189

Sales and Marketing Management

SEPTEMBER 7, 2017

These tools provide real-time alerts that enable SDRs to connect with prospects at their “moment-of-interest”—the exact moment they open their email, click on a link, or download content (an article, case study, white paper or other offer). Clear understanding of territory and assigned leads.

Engineering 180

Engineering Top of Funnel Revenue Hiring 180

DiscoverOrg Sales

JULY 10, 2018

Here are some common scenarios : PROSPECT: “I’m worried that your product is more software than we need, and -”. SALESPERSON: “Here’s a case study showing companies YOUR size will LOVE all our features!”. I am glad you’re doing your due diligence and exploring the market. Validate your prospect’s concern.

Objections 243

Objections Buyer Persona Study Decision Maker 243