Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

SocialSellinator

AUGUST 29, 2023

Introduction In the world of digital marketing, nothing speaks louder than results. As a small business owner, you know the challenges of gaining visibility in a crowded digital landscape.

Case Study 98

Case Study Small Business Small Business Study 98

Zoominfo

JUNE 10, 2018

Leverage customer testimonials or case studies. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Here’s why: Testimonials and case studies build trust. Showcase numbers and projections.

Objections 239

Objections Case Study Face-to-face Study 239

Sales and Marketing Management

DECEMBER 16, 2024

Theres a place in B2B marketing strategies for in-depth white papers and case studies, but there is also an increasing need for creativity and risk-taking. The post Marketing Thats Simultaneously Effective and Engaging appeared first on Sales & Marketing Management.

Case Study 120

Case Study Marketing Study B2B 120

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. But research and case studies confirm AI’s capacity to drive transformative change in the sales function. AI can diagnose diseases faster than human doctors.

Case Study 319

Case Study Analytics CRM Study 319

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Offer them a case study that proves something that’s relevant to them.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience.

Marketing 196

Marketing Social Media Scale Case Study 196

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Sales 2.0

MAY 1, 2020

Has your product or service worked well for this type of client in the past, giving them good ROI and you a good case study? Going retro and sending people old-fashioned “boring” letters without any marketing glitz has worked well. Or some info on their industry that makes that industry a good fit? Who gets these anymore?

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Sales and Marketing Management

SEPTEMBER 17, 2018

If generating qualified leads is the burning issue on a marketing or sales leader’s mind, he or she may take a few seconds to open the email to find out whether it offers valuable information. To back up your claim, link to a case study on your website that provides more details. Keep it Short . To show you can provide value.

Conversion 293

Conversion Sales Qualified Lead Direct Mail B2B 293

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Online Searches May Indicate Early Go-to-Market Motions. Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

Steven Rosen

JULY 15, 2024

In today’s competitive business landscape, aligning sales and marketing teams is crucial for organizational success. Here are five key strategies to ensure your sales and marketing teams work together seamlessly, driving growth and enhancing overall performance.

Marketing 156

Marketing Ideal Customer Profile Buyer Persona Case Study 156

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

MTD Sales Training

JUNE 4, 2019

Could your marketing department help the prospect find ideas on marketing themselves? Testimonials from others about you: Case studies are good, but testimonials can add value by simply saying how good you are, and they can be made personal by the very people who made the overall decision.

Case Study 255

Case Study How To Discount Decision Maker 255

Steven Rosen

MAY 10, 2017

I have repeatedly been asked to provide sales managers with case studies on how to coach difficult sales reps. In this webinar, there are 5 case studies of difficult sales people. How to generate accountability, buy-in, and ownership when executing the marketing plan. Coaching Difficult Salespeople.

Webinar Metrics 260

Webinar Metrics Sales Management Hiring Training 260

Zoominfo

OCTOBER 18, 2018

We also recommend including proof of value in the form of customer testimonials and case studies. Here’s why: Case studies and testimonials promote trust. Testimonials and case studies are based on data and factual evidence. And—case studies do just that. 3. Answer commonly asked questions.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

Conversion 177

Conversion Marketing Customer Trade Show 177

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

SocialSellinator

SEPTEMBER 15, 2023

Boost your sales with effective sales channel marketing strategies. Learn how to choose the right channels and leverage SEO, social media, and content marketing for success. Case studies and expert digital marketing solutions provided.

Channels 124

Channels Case Study Marketing Social Media 124

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Client Interviews.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales and Marketing Management

APRIL 20, 2022

A case study on how a financial technology firm overcame challenges to achieve revenue synergy after a merger. The post To Capture M&A Revenue Synergies, Successfully Integrating Sales Organizations Is a Must appeared first on Sales & Marketing Management.

Revenue 180

Revenue Case Study Study Sales 180

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. What does that look like?

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

SocialSellinator

DECEMBER 23, 2023

Discover the elite B2B digital marketing agencies in Washington DC to elevate your business. Explore top services, case studies, and SocialSellinator's edge!

B2B 118

B2B Case Study Marketing Study 118

SocialSellinator

JULY 19, 2024

Discover everything you need to know about Denver local online marketing. Explore top services, agencies, and case studies for a successful digital strategy.

Case Study 108

Case Study Marketing Study Strategy 108

Zoominfo

JUNE 4, 2019

Case studies, reviews and testimonials are an extremely effective trust-building tool. 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. Here are a few ways you can begin to do this: Customer Success. Leverage Brand Awareness.

Case Study 244

Case Study Referrals B2B Ideal Customer Profile 244

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. To buyers, these types of interactions may seem serendipitous, but timing sales and marketing interactions requires foresight. Account-based marketing can use sales intelligence for a new level of personalization. Us either.).

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming. Step up your swag.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SocialSellinator

NOVEMBER 9, 2023

Discover key players, market size, driving forces, and social media management's role in business strategy. Learn from a successful case study. Explore the future of the social media management market.

Social Media 106

Social Media Media Case Study Marketing 106

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. This includes: Downloads of whitepapers, case studies, tech publications. How is Intent data used by sales and marketing teams?

Intent Data 313

Intent Data Intent Data Lead Rank 313