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4 Foolproof Ways to Beat Price Objections

Zoominfo

Leverage customer testimonials or case studies. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Here’s why: Testimonials and case studies build trust. Testimonials and case studies aren’t inherently ‘salesy’.

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Sales Leaders Can Close Big Deals in Q4 by Reducing Customer Risk

SBI Growth

Provide case studies that prove you can execute. Case studies help reduce your customer's fear of risk. They relate to the problem the customer in the study was solving for. Offer a small incentive for closing these deals in Q4 (cash is always good). You want to take your contact off the island.

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10 Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives

Lead411

10 Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives As the year winds down, sales teams often face the challenge of closing deals before the clock strikes midnight on December 31.

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6 Steps for More Compelling B2B Product Pages

Zoominfo

This requires some sort of incentive. In this instance, the incentive must be the value of your product. We also recommend including proof of value in the form of customer testimonials and case studies. Here’s why: Case studies and testimonials promote trust. And—case studies do just that.

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5 Proven Ways to Build Customer Loyalty

Zoominfo

Here are a few examples of how you can feature customers in your content: Case studies and testimonials : Customer testimonials and case stories provide a great opportunity to let your customers tell their story. Establish an incentive-based customer loyalty program. Offer incentives that speak to your customers’ values.

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How to Use “Pull Through” to Sell More Through Distributors and Channel Partners (Ask Jeb)

Sales Gravy

Gather testimonials or case studies from buyers who saved time, boosted reliability, or lowered total cost of ownership by choosing your brand. If possible, offer spiffs or incentives when they successfully sell your line. If possible, offer spiffs or incentives when they successfully sell your line. Co-Sell on Big Deals.

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How to End a Sales Email: Closing Statements & Tips From a Quota-Carrying Salesperson

Hubspot Sales

Limit the timeframe within which your customer must act on your offer or use scarcity as an incentive for the prospect to act. Case studies and testimonials are a great way to end your email and ease any concerns your prospect or customer might have that taking you up on your offer is risky or won’t deliver the rewards you claim.

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