Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The ROI Guy

JULY 18, 2012

The tool currently fuels important demand-generation campaigns for Avaya, driving significant sales-ready opportunities. Where a traditional white paper would normally be used, the interactive tool delivers a much more personalized and relevant analysis report, with specific content to resonate with today’s more frugal buyer.

Case Study 61

Case Study Study Telecommunications Demand Generation Agencies 61

Emissary

NOVEMBER 17, 2021

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Strategy 52

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. In the Expand phase, think about training and adoption.

Marketing 192

Marketing eBook Social Media Trade Show 192

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

MAY 9, 2021

Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? Figure 3 : The ability to personalize messaging is a top reason for seeking data enrichment.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

The Pipeline

AUGUST 16, 2011

When you know what issues are likely to be on the minds of buyers, when you know where you have been able to deliver specific measurable and documented value to those buyers, (this is why you should always be collecting testimonials and case studies); you can start building a set of better questions. Demand Generation.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. It particularly helps product marketing and demand generation teams understand the hopes, dreams, and fears of customers and prospects.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 9, 2021

Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? Buyer behavior: Who wants to do business with us?

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Hubspot Sales

NOVEMBER 12, 2024

“In one case, this approach reengaged a prospect who had gone silent for three months, leading to a signed contract within two weeks. Aaron Whittaker , VP of Demand Generation & Marketing at Thrive Digital Marketing Agency , says, "Sending a personalized video message can be surprisingly effective in re-engaging unresponsive prospects.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

SBI

FEBRUARY 25, 2020

The advocate program is simply a case study/customer testimonial video factory to appease Sales leadership. Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more. industry, size, use case, geo) and customer content (e.g.,

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

DiscoverOrg Sales

JULY 3, 2018

All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. Are there other stakeholders at the company we should be engaging? Or is the timing better now if we just go back to the main point of contact we had the first time around?”. Revive demo no-shows.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Targets Demand Generation Lead Rank 40

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. In the Expand phase, think about training and adoption.

Marketing 120

Marketing eBook Social Media Trade Show 120

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. At this point, the prospect likely has a short list of top vendors and is comparing them to determine which one can deliver the most value.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

MAY 6, 2021

Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. This runs the full gamut of revenue and customer lifecycle from marketing and demand generation, to sales, to customer success, to renewal. Big picture revenue growth and retention.

Hiring 104

Hiring Retention B2C Demand Generation Targets 104

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents.

Marketing 94

Marketing Case Study Survey Social Media 94

Sales Hacker

JUNE 11, 2020

An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks. In general, early-stage companies should only hire salespeople with strong prospecting skills. RELATED: How to Create an Epic Coaching Culture (5 Steps & 3 Tips).

Inbound 102

Inbound Outbound Ideal Customer Profile Top of Funnel 102

Nutshell

APRIL 24, 2020

A good website will drive demand, generate leads, and provide shareable content for your audience, but you have to get it to that point first. Long-form testimonials like case studies are also perfect content for prospects who are looking for a nudge in the right direction. Alright buddy I’m out.”. DOWNLOAD.

Top of Funnel 118

Top of Funnel Case Study Funnel Lead Rank 118

SBI

AUGUST 30, 2018

We all know how difficult demand generation is in the current status quo in which GDPR has put restrictions on email marketing, and email open rates have gone down significantly. The customers’ NPS scores, sentiment, and overall health are available anytime during the renewal process.

Churn 95

Churn Loyalty Lead Rank Maximizer 95

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Vengreso

MARCH 2, 2021

Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Lead generation is something that happens at the top of the sales funnel. Sales prospecting has a very targeted approach.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers that contain personalized research, simple diagnostic assessments, relevant case studies and personalized solution recommendations serve best during this stage.

Comparison 66

Comparison Case Study ROI Sales Cycle 66

Openview

OCTOBER 13, 2017

As part of our Go-to-Market Forum, Casey Cheshire of Cheshire Impact moderated a panel with Natasha Sekket , VP of Demand Generation at ClickSoftware; Frank Ernst , Vice President of Sales Development and Inside Sales at Zuora; and Brian Schwartz , Head of Sales at UserTesting.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Pointclear

OCTOBER 6, 2015

In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. We have dozens of case studies to illustrate it. It's not a distraction. I do know ABM works— when done right.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pipeline

APRIL 1, 2024

Research shows 68% effectiveness in B2B demand generation. Create Case Studies Want to convince your audience that your logistics services can drive the promised results? Create case studies to support your pitch. Case studies also build niche expertise and boost credibility.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The ROI Guy

SEPTEMBER 13, 2011

The customization of the content can be intelligently programmed to present different qualitative and quantitative results based on the prospects: Industry, geographic location and size Role in the buying cycle S tage in the buying cycle P ain points they are experiencing Currently installed solutions or current practices Current asset profiles and (..)

Buying Cycle 66

Buying Cycle Comparison Ideal Customer Profile Case Study 66

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Assuring that the solution delivers bottom-line benefits is key at this stage.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

SEPTEMBER 13, 2011

Sometimes that content might not exist, for example, you might want to personalize the white paper based on industry / size and location, but not have enough case studies to match all of those dimensions. Third, you need to have, or be able to develop, the personalized content to match the personalization upon which you are pivoting.

Ideal Customer Profile 65

Ideal Customer Profile Pivotal Data Case Study 65

The ROI Guy

SEPTEMBER 7, 2011

The survey reveals that buyers are: Taking charge of the buying process, using more resources and spending more time to research opportunities and potential solutions, Demanding more financial due diligence on each solution option, making sure it will deliver tangible return on investment, fast payback and superior competitive value, Relying more on (..)

Survey 72

Survey Case Study Proposal ROI 72

The ROI Guy

APRIL 21, 2010

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. Case studies were commissioned, but did not provide all the proof needed. Produced 3 times as many qualified leads as other competitive web promotion programs.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

MARCH 1, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.

Media 80

Media Company Distribution How To 80

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy. Align Sales and Marketing.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64