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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. They can also help keep varying departments aligned.

CRM 204
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Customer Experience Takes Loyalty Further in Go-To-Market Plays

Zoominfo

Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Loyalty 190
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7 Ways CRM Software Shortens Your Sales Cycle (+ Case Study)

Pipeline

Did you know that CRM software can shorten your sales cycle by 8-14% ? Customer Relationship Management (CRM) is a central hub for all your sales activities. Say you’re waiting on information from marketing or customer service to move a deal forward. Imagine the impact! So how does CRM achieve this?

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Product Knowledge: How to Train Sales on the Thing They're Selling

Hubspot Sales

For instance, if you sell an email marketing automation tool, your reps should understand how it can work for enterprise customers, startups, and agencies. How to use it: Sales reps should be armed with case studies and examples so they can show how a product works in action. Solve for the customer. Give case studies.

Hiring 144
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Customer Experience Takes Loyalty Further in Go-To-Market Plays

Zoominfo

Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Loyalty 130
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Sales Tech Game Changers: How to Drive Effective Relationship Management

SBI

Our software is designed with a salesperson’s needs in mind and built to help reps maximize the time they spend building relationships with customers. For instance, the CRM helps automate the mundane and repetitive tasks that salespeople must do so that they can spend more time with their customers. Real customer service.

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How to Plan Content for Every Stage of the Customer Journey

Sales Hacker

Our next example comes from FreshBooks, a company that offers cloud accounting software for small and medium-sized companies. To help educate customers in the awareness stage, they have an article that explains what cloud accounting software is , which targets people who might not even be aware it exists. With product demos.