Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. You Need A Lot Of Resources: Once you’ve won a deal, you need to make sure that you have the team and infrastructure in place to manage them effectively as a customer. Create Case Studies To Demonstrate Value.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

BuzzBoard

MAY 23, 2024

Exploring Why Case Studies Are Effective for Lead Nurture and Local Business Client Conversion As global business evolves, the quest for creating effective marketing strategies continues. One tool that’s proving increasingly advantageous for local businesses is the use of case studies.

Case Study 52

Case Study Study Conversion Tools 52

Hubspot Sales

SEPTEMBER 19, 2019

Alex Girard, a product marketing manager for HubSpot, says, "Having a sales team that can confidently speak to the products or services that they're selling is essential. To ensure that your prospects receive a consistent message from your team, your product, marketing, and sales teams should all be utilizing the same playbook.

Hiring 144

Hiring Training Case Study Hubspot 144

Zoominfo

FEBRUARY 13, 2019

The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. Think about it, is a customer or prospect more likely to engage with a general offer or with a personalized message tailored to their specific interests? This data is key to understanding your customer base.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Hubspot Sales

MARCH 13, 2018

There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday tasks, the more time they can allocate to high-value activities like meeting with prospects or learning new skills. If you rely on the same prospecting methods and never try anything new, you’ll miss out on valuable opportunities.

Outsourcing Services 111

Outsourcing Services Prospecting Ideal Customer Profile Sales Qualified Lead 111

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. This new email list will send out thank-you emails, and then encourage them to download a case study. How Does Marketing Automation Work? Biggest Obstacles to Marketing Automation Success.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Hubspot Sales

MAY 10, 2018

They don’t care about your vision or data, they want to hear what your customers have to say. They’re not waiting for you to share carefully crafted case studies. In a similar survey, 90% of respondents said they were more likely to purchase more if a company provided excellent customer service.

Churn 111

Churn Hubspot Top of Funnel Customer Service 111

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. You Need A Lot Of Resources: Once you’ve won a deal, you need to make sure that you have the team and infrastructure in place to manage them effectively as a customer. So if you want to grow your leads, it’s time to grow your strategy.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Hubspot Sales

JUNE 20, 2019

To reiterate, a sales demo is the process of providing a prospect with a demonstration of your product or service. A product demo is the same process but it involves a current customer. At virtually every company, a sales rep will deliver a demo to the prospective customer. Research Your Prospect.

Closing 104

Closing Prospecting Face-to-face Call-back 104

Sales Hacker

NOVEMBER 5, 2021

Provide case studies or examples of your work. Case studies are in-depth analyses that you can use to show the results other clients have achieved from using your product or service. When deciding which work to turn into case studies, choose the examples where you have concrete proof of what you achieved.

Top of Funnel 117

Top of Funnel Case Study Customer Comparison 117

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Hubspot Sales

APRIL 27, 2021

Do you constantly prospect for new business, or do you focus on the clients you currently have?”. As the name suggests, the hunter salesperson goes out and hunts for new opportunities, prospects, and accounts. Sales roles that farmer personas thrive in are account managers, customer service representatives, or client success managers.

Hiring 126

Hiring Lead Rank Scale Buyer Persona 126

SBI

APRIL 26, 2018

Customers such as Atos, British Telecom and Tata Communications use the Agent3 platform to focus their sales and marketing efforts on engaging the right person, at the right time, with the right message to build a bigger pipeline that is faster to close. And our blog has a plethora of articles and case studies.

Quota 139

Quota Intent Data Intent Lead Rank 139

Hubspot Sales

AUGUST 25, 2022

After countless attempts to connect with prospects and land a meeting to no avail, you’ve hit a wall. When a sales slump hits and your quota is on the line, the first thing you want to do is jump on the phones and contact every prospect and lead you know. Have you reached out to more or less prospects compared to last month?

Cold Calling 126

Cold Calling Hiring Face-to-face Call-back 126

Zoominfo

APRIL 15, 2018

Find case studies: Perhaps you don’t have a ton of sales data at your disposal—that’s okay, everyone has to start somewhere. Unfortunately, managing data quality is tougher than it sounds—data decays rapidly, particularly customer and prospect data. And the problem isn’t going away any time soon. Get creative!

Data 170

Data Strategy Lead Rank Lead Scoring 170

Nutshell

JULY 22, 2020

Conversion: The prospect makes a purchase and becomes a customer. Customers start at the top of the funnel and (hopefully!) Delight: Companies delight their prospects by providing them with relevant and timely content, easy buying processes, and excellent customer service. You simply have to repurpose them.

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Sales Hacker

JANUARY 29, 2021

According to a Salesforce study , a UK-based company saw a 139% increase in its conversion rate by simply changing their landing page’s headline from “Request a demo” to “Watch a demo now.”. But similarly, some words may break your flow, weaken your pitch, or put your prospects off. Imagine if the prospect says no. You’re done.

Hiring 134

Hiring Case Study Sales Qualified Lead Study 134

Zoominfo

FEBRUARY 13, 2019

The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. Think about it, is a customer or prospect more likely to engage with a general offer or with a personalized message tailored to their specific interests? The answer is obvious.

Segment 130

Segment Buyer Persona Telecommunications Email Marketing 130

Crunchbase

JANUARY 27, 2021

Tracking and understanding buying signals and connecting with leads and prospects with the right message at the right moment can help you close more deals. A buying signal indicates when a prospect is in a position to purchase your service or product. Buying signals are key to understanding your prospects.

Hiring 122

Hiring Lead Rank Lead Scoring Ideal Customer Profile 122

Sales Hacker Training

JULY 24, 2020

and so they’ll struggle to instill confidence in the prospect. Do I update my reps every week on every little detail about every product or service we offer? Keep in mind that 90 percent of our customers experience a 50 percent ROI within the first three months of using our software.”. Do I just give them the highlights?

Training 116

Training ROI Software Software 116

Zoominfo

JUNE 24, 2018

An online knowledge base is a resource center where customers can find answers to more in-depth questions on their own. Knowledge centers often include videos, demos, tutorials, white papers, case studies, blog posts, glossaries, and more. 4 Ways Marketing Departments Can Improve Customer Retention.

Customer 133

Customer Social Media Discount Knowledge Base 133

Zoominfo

JANUARY 11, 2021

Similarly, if they have a post-purchase issue, their customer service experience can shape how they think of your brand. ACTION TIP: Send your prospect the demo video while you’re on the phone. See how having access to customer data can improve your sales cycle. See the video case study.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 31, 2018

The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. Think about it, is a customer or prospect more likely to engage with a general offer or with a personalized message tailored to their specific interests? This data is key to understanding your customer base.

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Sales Hacker

DECEMBER 14, 2022

Case studies. Because your sales team will have the opportunity to view the product, the sales cycle, and case studies — before the meeting — they will be more empowered to do what they do best — close sales! Make new case studies and customer profiles to enhance sales knowledge. Objections.

Sales Meeting 100

Sales Meeting Meeting Collateral Ideal Customer Profile 100

Sales 2.0

FEBRUARY 1, 2023

Acuity enables B2B sales teams “to improve sales productivity in implementing prospecting and customer growth strategies using flexible process technology and Artificial Intelligence (AI).” So far, a lot of sales tech has focused on early-in-the-funnel activities, on starting conversations with prospects.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

Hubspot Sales

MAY 26, 2020

Sometimes, you’re miles ahead of your competitor on pricing, features, and customer service. Other times, you’re not — and it’s better that both you and your prospects are aware of those shortcomings. Your prospects will appreciate the honesty and have properly set expectations. Choose Your Competitor(s).

Sales Process 119

Sales Process Collateral Comparison How To 119

Zoominfo

FEBRUARY 7, 2023

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. One example of an outbound sales tactic is the triple touch process , where reps work to connect with prospects through a series of personalized messages. What makes a sales strategy effective?

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Zoominfo

JANUARY 11, 2021

Similarly, if they have a post-purchase issue, their customer service experience can shape how they think of your brand. ACTION TIP: Send your prospect the demo video while you’re on the phone. See how having access to customer data can improve your sales cycle. See the video case study.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

John Barrows

MAY 9, 2018

Most answers focus on specific features, functions, the company history, people, customer service, etc. Here are a few examples: Messaging When Prospecting: “We showed XYZ Company in your industry how to drive ABC results, and I’d like to speak to you about it.”. Objection Handling: “I can appreciate your concern.

Competition 78

Competition Ideal Customer Profile Case Study Marketo 78

Close.io

FEBRUARY 20, 2020

Which features are more likely to convince a prospect to buy? In short, sales battle cards are comprehensive but concise pieces of essential information that your reps can refer to when talking with prospects. Having sales battle cards enables reps to respond quickly and convincingly to the questions that their prospects ask.

Competition 95

Competition Comparison Sales Enablement Case Study 95

Hubspot Sales

APRIL 10, 2020

According to Dan, "If you like word of mouth leads, remember that the modern sales engine is now focused on customer success. By providing superior customer service, Inbound organizations are showing the value of returning customers and positive word of mouth referrals.". That’s where the most value is today.

Buyer 134

Buyer Top of Funnel Ideal Customer Profile Inbound 134

Nutshell

NOVEMBER 9, 2018

We’ve compiled six of the best strategies for improving sales rep performance based on real-world research and case studies so you can get back to hitting your benchmarks in no time: 1. They dislike cold calling prospects.”. It takes a lot of time and effort to find interested potential customers.”.

Lead Rank 94

Lead Rank Sales Qualified Lead Lead Scoring Follow-up 94

Hubspot Sales

JUNE 26, 2023

Not only do they prospect for new business, but they help bring them into the sales funnel during the early stages. Alead generation specialist is one of the first people a prospect interacts with. Identifying Quality Leads A major part of lead generation is prospecting.

Lead Generation 111

Lead Generation Sales Qualified Lead Hiring Leads 111

Hubspot Sales

AUGUST 29, 2018

Account managers typically work with a dedicated group of clients for the length of the time the client stays with the company to help achieve the client’s goals and represent their company in non-support customer interactions. Account executives generally hold pre-sale roles prospecting, presenting, and closing initial client deals.

Account 89

Account Salary Face-to-face Case Study 89

Nutshell

JUNE 11, 2021

Not only in terms of customer service but also a frictionless sign-up process and in-product onboarding. But, this often only happens after the user has used the product—in other words, after they’ve become a customer. When a prospective customer arrives at your site, they’re not necessarily looking for a feature.

Competition 113

Competition Top of Funnel Case Study Buyer Persona 113

LeadBoxer

SEPTEMBER 4, 2019

Imagine if some magic words or signs indicated how likely a prospective customer is to buy. They’re called buying signals, and taking note of them is key to giving prospects a better buying experience and increasing the efficiency of your sales process. Some signals occur when a prospect visits a company’s website.

Lead Rank 69

Lead Rank Lead Scoring Lead Generation Ideal Customer Profile 69

Salesmate

JULY 8, 2020

Prospecting. Prospecting is the first stage of a sales pipeline. During the prospecting stage, you collect leads and record their contact information. Below is a basic overview of an effective funnel for the prospecting stage. Meeting Prospects. Meeting prospects is an important step on the path to a conversion.

Pipeline 126

Pipeline Top of Funnel Negotiation Proposal 126