Highspot

MAY 15, 2025

Old stats, irrelevant case studies, last year’s pricing. For example, if you’re selling HR software, spotlight how manual onboarding slows productivity and frustrates new hires. Social proof Buyers need evidence, including case studies, customer testimonials, stats, and real visuals and demos.

Case Study 52

Case Study How To Hiring Buyer 52

Hubspot Sales

APRIL 7, 2025

As per our survey: 24% of respondents say their sales orgs leverage cold calling as a primary sales channel. 25% say they leverage it as a secondary sales channel. Well, respondents who say their sales org leverages cold calling as a primary sales channel : 2% say it comprises 0% of their sales orgs' prospecting efforts.

Cold Calling 64

Cold Calling Hubspot Report Data 64

Zoominfo

JANUARY 18, 2021

CRM is the fastest growing enterprise application software category for a reason — it works. This provides sales and marketing teams with clear visibility of every opportunity or lead, with the ability to manage inquiries across channels. This is where CRM systems come into play. Need more convincing?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Find a big idea. How about video marketing?

Marketing 192

Marketing eBook Social Media Trade Show 192

Hubspot Sales

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. Use case studies that show what they stand to gain.

Cold Calling 111

Cold Calling Top of Funnel Inbound Call-back 111

Sales and Marketing Management

FEBRUARY 5, 2021

A comprehensive sales engagement software can facilitate email/call/SMS sequencing, monitor engagement, and maintain well-oiled workflows throughout your sales department. When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”).

Scale 177

Scale Maximizer Strategy How To 177

Highspot

MAY 15, 2025

A well-thought-out enablement strategy turns your channel sales partners into confident sellers who can represent your brand with real impact. A channel partner enablement program improves sales efficiency, broadens market reach, standardizes sales processes , and builds stronger relationships backed by real outcomes like higher win rates.

Webinar Metrics 52

Webinar Metrics Strategy Ideal Customer Profile How To 52

Tenbound

NOVEMBER 27, 2024

In today’s complex buying landscape, customers often engage with multiple touchpoints across various channels before making a purchase. A prospect who has visited your pricing page several times and downloaded multiple case studies is likely much more ready for a sales conversation than someone who only read a single blog post.

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

Tenbound

FEBRUARY 8, 2022

Nitro’s business productivity software was growing fast. But up to that point, the SDRs had relied almost exclusively on inbound channels. With recent acquisitions and mergers, they were shifting focus to mid-market and enterprise segments. Their outbound pipeline needed to grow to keep pace. To drive the new direction.

Case Study 52

Case Study Study Inbound Outbound 52

Salesmate

AUGUST 14, 2020

Email is, without a doubt, one of the strongest communication channels to reach the prospects. You can effortlessly create and save templates in a CRM software. Besides, the best CRM software allows you to track your emails to check the effectiveness of your email outreach. case study link]. Hi, [prospect’s name].

CRM 119

CRM Case Study Face-to-face Follow-up 119

SBI

MAY 2, 2018

Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more. Provides your sales reps with a virtual sales analyst that generates customized sales plays for every customer to drive revenue through traditional and digital channels. increase in annual revenue.

Revenue 139

Revenue How To ROI Case Study 139

Zoominfo

NOVEMBER 9, 2020

Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers. Has your prospect followed you on social channels? Case studies: Show, don’t tell! In terms of productivity, sales automation software is the sales team’s holy grail. Consideration Stage.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

LeadBoxer

DECEMBER 8, 2019

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. This doesn’t mean you should send a box of branded thermoses or pens that will get shoved to the back of an office cupboard.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales Hacker

NOVEMBER 5, 2021

This could be on any channel where your brand has a presence, like social media platforms or your website. Our next example comes from FreshBooks, a company that offers cloud accounting software for small and medium-sized companies. Provide case studies or examples of your work. There are a number of ways you can do this.

Top of Funnel 127

Top of Funnel Case Study Customer Comparison 127

Vengreso

JANUARY 22, 2025

Moreover, the HubSpot Sales Blog regularly features expert interviews and case studies that showcase successful sales strategies in action. The blog regularly features case studies and success stories from industry leaders, providing real-world examples of how effective sales strategies can lead to increased revenue growth.

Training 74

Training Top of Funnel Ideal Customer Profile SalesForce 74

Sales Hacker

JUNE 4, 2024

Strategies for turning around challenging customer relationships, with a case study on closing SpaceX and growing it from 0 to 10M ARR. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins.

Enterprise 118

Enterprise Enterprise Networking Sales Process 118

Sales and Marketing Management

FEBRUARY 5, 2021

A comprehensive sales engagement software can facilitate email/call/SMS sequencing, monitor engagement, and maintain well-oiled workflows throughout your sales department. When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”).

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Zoominfo

FEBRUARY 25, 2021

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Allbound

MARCH 6, 2019

Your channel sales are looking good—but they could always be better. If you’re looking for ways to boost your sales , look no further than your partner relationship management (PRM) software. That said, the right PRM software will take it a step further by helping your partners turn their sales prospects into customers.

Channels 52

Channels Case Study Webinar Metrics Software 52

LeadBoxer

JUNE 12, 2019

While this case study shows promise, the average click-through rate (CTR) of Facebook ads for B2B companies is 0.78% , while the average CTR across all industries is 0.9%. Several case studies back up the claim that LinkedIn is the king of B2B marketing on social media. This leads to a lower cost per lead overall.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71

Zoominfo

FEBRUARY 1, 2021

For instance, if your software solution increases your customer’s sales by 400%, that’s value. Ask them to do a customer review or feature in a case study. Let’s say they’re looking for a way to manage workflows, and you sell project management software. Start with your customer relationship management (CRM) software.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Allbound

DECEMBER 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Organize your assets. Click To Tweet.

Channels 57

Channels Sales Enablement Top of Funnel Vendor 57

Allego

JULY 17, 2023

It involves providing buyers with educational content, such as whitepapers, articles, videos, and case studies, to help them understand their challenges, explore potential solutions, and evaluate different options. Non-Linear Buyer Journey Example: A buyer attends an industry event and sees a software demo.

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

Salesmate

NOVEMBER 25, 2020

Share case studies of customers who had a similar problem and try to earn the potential prospect’s trust. Sales hack 5 – Explore different channels – Try texts or LinkedIn to connect. Do not confine yourself to sales calls and emails, explore different communication channels to nurture your deals.

Closing 128

Closing Face-to-face Follow-up Case Study 128

Sales 2.0

MARCH 15, 2023

If you look at the power of tools like ChatGPT and how we can ask very specific questions, you can see that there will be AI assistants that will look at all the case studies and all of the things your company has done in different industries give buyers really personalized responses. David : Yes, I do. Do you agree? David: Yes.

Outsourcing Services 195

Outsourcing Services Tools Buyer Industry 195

Hubspot Sales

JULY 17, 2019

“Sales stack” is jargon for the technology/software salespeople need to do their jobs and communicate effectively with prospects. A CRM database is software that stores information on client and prospect interactions with employees.”. What other software do we use that the CRM should integrate with? How much budget do I have?

Top of Funnel 100

Top of Funnel Hubspot Face-to-face Software 100

Hubspot Sales

APRIL 27, 2021

They also drive revenue with existing clients, sometimes through encouraging upgrades to higher software tiers as a business scales. An effective trapper is also adept at generating various forms of social proof, such as testimonials and case studies, to present to clients as a means of inspiring them to do business with them.

Hiring 126

Hiring Lead Rank Scale Buyer Persona 126

Vengreso

OCTOBER 18, 2024

Case in point: Consider our case study on one of the largest telecommunications providers in the United States. Channel and Inside & Alliance sales teams needed to up their digital selling game, so they turned to Vengreso’s 15-week Selling with LinkedIn® training. Robust training is key!

Objections 65

Objections Hiring How To Negotiation 65

Allbound

JANUARY 9, 2019

For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be more picky about whom they work with. To make your channel partner program recruitment efforts successful, use these tips: .

Social Media 52

Social Media Channels Media Vendor 52

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Study them, learn from them, and apply their best practices in your own partner programs.

Commission 112

Commission Referrals Marketo Hubspot 112

Hubspot Sales

MARCH 22, 2021

Unlike case studies, they do NOT discuss your company’s capabilities, products, or services. In these channels you can often learn a lot about the company, its funding, and its top executives. Their software product was excellent, but their challenges included a complex portfolio and the inability to differentiate their service.

Lead Rank 130

Lead Rank Lead Scoring Face-to-face Decision Maker 130

Zoominfo

MARCH 30, 2023

Integrations Since there are so many components of a full-funnel marketing strategy — one that considers and plans for each stage in the B2B marketing funnel – it’s imperative that your data is consistent across channels. Find out how today.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

NOVEMBER 6, 2018

Instead, create brief, digestible visuals like short video clips, images and infographics that can be shared on social media and other marketing channels. Key visuals: Testimonials and case studies often provide the final push that cements a prospect’s confidence in your product.

B2B 153

B2B How To Video Analysis 153

Vengreso

OCTOBER 23, 2024

You can also send such videos to potential customers via social media channels such as LinkedIn , X, and more. Use screenshots to show the software workflow, FAQ videos to answer common queries, or GIFs to grab the prospect’s attention. A good tripod, decent-quality microphone, and video editing tool or software are enough.

Video 67

Video Lead Rank Lead Scoring Prospecting 67

Hubspot Sales

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. You can start a YouTube channel and build social media accounts for free.

Social Media 124

Social Media Case Study Fashion Media 124

Zoominfo

JULY 23, 2020

Share Case Studies What better way to get a warm lead ready to buy than to show them how much other people love your product? Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 100

Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. The goal is to attract as many leads as possible. Strategies: 1.Awareness

Marketing 98

Marketing Lead Scoring Lead Rank Loyalty 98