The CMO’s Guide to Driving Impact in Year 1
SBI Growth
NOVEMBER 6, 2013
Execute the wins by canceling bloated, non-impact tactics. This action of canceling a non-performing program sets the right tone for the team. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together. Buyer Process Maps.
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