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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

There are many reasons you might have to cancel your upcoming B2B events. In 2020, the COVID-19 pandemic has led to the cancellation of many large gatherings – including business conferences. Global pandemic aside, everything from a burst pipe to a venue mix-up might force you to postpone or cancel your event. Image Source.

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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

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Technology can improve your recognition efforts

Sales and Marketing Management

Among those who decided to cancel their travel programs, 78% indicated they were providing alternative awards such as branded merchandise, individual travel options, points and cash equivalents. Many of those providers enable robust integrations that make it possible for internal channel communication and rewards to be easily added.

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5 Ways to Generate Leads After Coronavirus Canceled Your Event

Zoominfo

Maybe your entire office is working from home, or maybe you had a work-related trip cancelled. Or, worse: An upcoming conference or event was canceled. Now, a canceled event can be a minor setback or a major problem for your company, depending on the timing, scale, and your business’s specific plans for the event.

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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

Close.io

First, it’s important to remember that you can’t stop every customer from canceling your service or software. What do their marketing channels and social media look like? But remember this: Just because your customers haven’t reached out to you yet, doesn’t mean you’re not on their list of things to cancel.

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Why Top Sales Executives Get Fired

SBI Growth

Poorly ordered programs that cancel each other out. However, much of his revenue came from channel partners. There was a deep rift between his Channel VP and his VP of Direct. Sales strategy chosen with incomplete understanding of industry/company/product. Result: go-to-market plan is not in sync with target markets. Sequencing.

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A Lesson on Being Decisive: COVID, Trade Shows, and Lead Generation in 2020

Sales 2.0

“I remember coming back from vacation and getting texts, all the trade shows had been canceled,” said Stephen Spiegel, CEO of CrewHu and a SalesRoads client. Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually.