Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

SEPTEMBER 24, 2024

Here’s how leading companies are leveraging AI to harness the right signals, develop compelling go-to-market strategies, and seize the opportunities that spur sustained growth. The open-source playbook includes strategies for upsell, cross-sell, retention, and win-back plays.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

APRIL 8, 2013

These factors all contribute to formulating your marketing strategy and consequently your org chart. Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. And based on the buyer research, when the content resonates most. What campaigns generate the most leads? CONTENT CREATION.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 98

Paid Content Top of Funnel Webinar Metrics Marketing 98

SalesFuel

APRIL 16, 2025

Challenge: Create a new brand for a dental office advertising campaign Ben Mendoza, sales assistant for KKTV , has been a multiple-time Sell Smarter Award! Because of that, he knew he could create a vibrant dental office advertising campaign for a local business looking to broaden awareness.

Advertising 59

Advertising Advertising Campaigns Ideal Customer Profile 59

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable. What Is Lead Generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SalesFuel

APRIL 9, 2025

Challenge: Raising brand awareness without the help of an all-digital roofing campaign Jennifer Brinck, an inside sales rep for HomePros , has been selling media for six years, but had only used AdMall for ten months when she approached a local business with the hope of closing an all-digital roofing ad campaign.

Campaigns 59

Campaigns Closing Hiring Advertising 59

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. With careful data-driven targeting strategies, your business can attract quality B2B leads that convert.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Establish goals and KPIs. The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Pointclear

MARCH 20, 2014

The leads came from a webinar. The webinar was called, "The Future of Social Media." But, who wants to watch a webinar on the "Future of Social Media"? More specific to the needs and pains of your target audience. Then, every registered lead has a specific problem they''re looking to solve by watching your webinar.

Inbound 262

Inbound Leads Marketing Qualified Lead Webinar Metrics 262

Hubspot Sales

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. There are a limited number of times that you can email a client or prospect before it becomes intrusive.

Closing 122

Closing Quota How To Webinar Metrics 122

SBI Growth

OCTOBER 23, 2013

Sign-up for SBI''s Research Tour here and get a copy of our Internal Marketing Team Strategy Deck. Department Strategy – The first step to creating ICMT is defining the department strategy. Things like: marketing goals, target audiences, campaign themes, media choices, promotion plans, SEO strategy, etc.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

SalesFuel

JANUARY 22, 2025

Challenge: Getting a home medical services ad campaign in front of customers Haley Johnson, a multiple time Sell Smarter! Award winner from Fox21 , knew she could help a local business with a compelling home medical services ad campaign that would get in front of people, but she also knew it might take some time.

Campaigns 59

Campaigns Health Care Hiring Insurance 59

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

No More Cold Calling

JULY 17, 2014

It’s probably not surprising to see yet another webinar about LinkedIn. Pacific for a no-nonsense, 38-minute webinar. Sponsored by the One Page Business Plan Company, this webinar will enable salespeople to win at LinkedIn, without in-your-face selling! Click here to register for the webinar. I get invites all the time.

LinkedIn 264

LinkedIn Networking Webinar Metrics Cold Calling 264

SBI Growth

JUNE 15, 2013

Campaign data is highly scrutinized for insights. Customer research data is routinely analyzed with the gusto of seeking the Holy Grail. Benefits include; Enhanced campaign performance. Marketing teams have an insatiable appetite for campaign analysis. Did the campaign produce Activity or Results?

Cost per Lead 303

Cost per Lead Data Lead Rank Lead Scoring 303

Hubspot Sales

SEPTEMBER 9, 2024

Improved Lead Nurturing Sales and marketing teams can use the information from your lead list to determine the kinds of campaign tactics each lead is added to, such as email newsletters or webinar invites. Trust me — without a lead list with this level of granularity, your results suffer.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Tenbound

OCTOBER 21, 2024

Kartra and WebinarJam, two powerful platforms, can work together to help you grow your business through streamlined marketing and engaging webinars. Kartra is an all-in-one marketing platform that offers everything from email marketing automation to membership sites and sales funnels. The best part?

Small Business 59

Small Business Small Business Webinar Metrics Top of Funnel 59

SBI Growth

MAY 29, 2013

Webinars introduce the concepts. Deal strategy calls, one on one observations and videos are a couple methods to use. And they can then use this with their customers on sales campaigns. So record the webinars. Each effort needs to be synced with the overall methodology. Most of this reinforcement can be virtual.

Maximizer 306

Maximizer Training Face-to-face Webinar Metrics 306

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

Ideal Customer Profile 86

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 86

SalesFuel

FEBRUARY 19, 2025

Challenge: Creating a Mattress Store Digital Ad Campaign to reach new customers Kristen Robinson, an account executive at Spectrum Reach for over six years, was so under the weather recently, the last thing on her mind was being able to craft a mattress store digital ad campaign.

Campaigns 59

Campaigns Closing Cold Calling Retail 59

Zoominfo

JUNE 4, 2018

Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. But, fear not dear marketer!

Social Media 234

Social Media Marketing How To Campaigns 234

Hubspot Sales

JUNE 24, 2020

SQL quantity is a KPI that covers shared responsibility between marketing and sales. The quality of your SQLs is an extension of the previous KPI. MQLs can come from sources like events, webinars, requests for marketing collateral like whitepapers, or engagement with email campaigns. Quality of SQLs.

Lead Rank 137

Lead Rank Webinar Metrics Marketing Qualified Lead Sales Qualified Lead 137

SalesFuel

SEPTEMBER 11, 2024

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaigns 104

Campaigns Account Health Care Hiring 104