SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

Sales and Marketing Management

DECEMBER 11, 2024

Are you looking for the best AI tools to create video ad campaigns? The post 5 AI-Powered Tools to Help Create and Manage Video Ad Campaigns appeared first on Sales & Marketing Management. Here are my top 5 picks to generate publish-worthy video ads to boost engagement in 2025.

Campaigns 156

Campaigns Video Tools Marketing 156

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

SBI Growth

APRIL 26, 2024

After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek? Understand your target and position, then use the right people and tools to execute your campaign effectively.

Campaigns 177

Campaigns Marketing Engineering Revenue 177

Zoominfo

FEBRUARY 24, 2025

Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. This demand immediately surfaced once AI tools demonstrated what could be accomplished. . +30% CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 15% average time to close.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

DECEMBER 11, 2024

When youre managing dozens (or even hundreds) of campaigns at the same time for years on end its practically impossible to know which buyer intent signals actually lead to conversions at that kind of scale. Campaign Conversion Tracking Using data-backed performance metrics is the most effective way to optimize campaigns.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

SalesFuel

MARCH 12, 2025

They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in. Result: A rep new to media sales helps a company advertise for the first time Humphreys multimedia advertising campaign was an annual agreement for a total of $9,000.

Advertising 59

Advertising Advertising Campaigns Retail 59

Zoominfo

AUGUST 27, 2024

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Nutshell

FEBRUARY 27, 2025

With the immediacy of texting, SMS is one of the most powerful tools for staying in touch with potential customers and marketing to new ones. SMS Marketing is the newest tool in your Nutshell Marketing arsenal. GET STARTED The post Send Marketing SMS Campaigns in Nutshell appeared first on Nutshell. What is SMS Marketing?

Campaigns 62

Campaigns Marketing Licensing Inbound 62

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Nutshell

NOVEMBER 26, 2024

Benefits of affiliate management How to start an affiliate program Strategies for successful affiliate management Tools for affiliate management What is affiliate management? Campaign management Use tools that help you create and manage targeted campaigns with specific goals and performance metrics. Get started for free!

Commission 117

Commission How To Promotion Campaigns 117

Hubspot Sales

SEPTEMBER 9, 2024

These days, sales reps can access a wealth of prospecting tools to enrich their lead lists, like LinkedIn Sales Navigator , ChatSpot , Uplead , and PartnerTap. Then, the prospect’s engagement levels in these campaigns can dictate when (or whether) a sales rep should follow up with the prospect.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Sales and Marketing Management

MARCH 29, 2022

Tools such as Creative Commons can help drive innovation in marketing. Particularly when it comes to public service campaigns, the open approach to sharing materials can allow marketers to reach new audiences and effect real, positive change.

Marketing 348

Marketing Campaigns Positioning Tools 348

Sales and Marketing Management

APRIL 1, 2020

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

JANUARY 16, 2025

Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. .

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

SocialSellinator

JUNE 21, 2024

Discover the essentials of campaign management in digital marketing. Learn strategies, tools, and steps to optimize your campaigns effectively.

Campaigns 119

Campaigns Marketing Tools Strategy 119

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

FEBRUARY 18, 2025

These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team? These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

NOVEMBER 18, 2024

Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Top Website Visitor Identification Software Tools 1. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

FEBRUARY 20, 2025

Marketers using ZoomInfos account-based marketing (ABM) tools increased qualified leads by 36% and grew their marketing pipeline by 42%. Enterprise customers reported a 60% higher marketing campaign ROI, while companies across the board saw customer acquisition costs drop by up to 42%. Real-time insights power precision targeting.

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

SEPTEMBER 3, 2020

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. Pick out the right email automation tool.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

JANUARY 29, 2025

And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations. Its the engine that powers prospecting, personalization, and pipeline generation.

B2B 130

B2B Intent Signal Scale Marketing 130

Hubspot Sales

OCTOBER 16, 2024

Outsourced cold calling can be an incredibly valuable tool for businesses looking to generate additional leads and drive sales. When You’re Handling High-Volume Campaigns For businesses running time-sensitive or high-volume campaigns , having an outsourced cold calling team that can handle the spike in activity efficiently is invaluable.

Outsourcing Services 105

Outsourcing Services Cold Calling Scale Hiring 105

Smooth Sale

MAY 28, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. You can do this manually or use tools to automate that process.

Email Marketing 103

Email Marketing Campaigns Scale Marketing 103

SalesFuel

SEPTEMBER 9, 2024

Your SEO campaign strategy for them could be a make or break effort. Creating a Top-Notch SEO Campaign Strategy SMBs Expect Quick Results When SMBs seek outside assistance with marketing, they expect results quickly. So, you need to step up your SEO campaign strategy. Email marketing management: 16.6% Web development: 15.2%

Outsourcing Services 105

Outsourcing Services Campaigns Ideal Customer Profile Strategy 105

SalesFuel

SEPTEMBER 25, 2024

She knew the tool would come in handy when she approached a current HVAC client looking for a total advertising restructure. Robinson turned to AdMall’s Local Account Intelligence Report and Digital Audit, which helped her craft an ad campaign that consisted of cable TV and streaming/OTT.

Campaigns 106

Campaigns Closing Hiring Advertising 106

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. How Does Lookalike Targeting Enhance B2B Marketing Campaigns?

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Zoominfo

JULY 27, 2023

Data supports the initial list building for the accounts you want to include in your ABM campaigns. You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

SalesFuel

SEPTEMBER 11, 2024

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaigns 105

Campaigns Account Health Care Hiring 105

Zoominfo

JUNE 24, 2021

Throughout the process you probably use a number of tools, including social media platforms, email, an applicant tracking system (ATS), a candidate relationship manager, a contact information finder, and more. It can work as a one-stop-shop or an excellent complementary tool to your existing tech stack.

Campaigns 52

Campaigns Gatekeeper Licensing Social Media 52

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SalesFuel

SEPTEMBER 18, 2024

Challenge: Reaching out to new clientele with a digitally focused brewery ad campaign Renee McDonald, an account executive for OnMedia , has only been on the job for around three years, but in that time has won multiple Sell Smarter! The final amount for the digitally focused brewery ad campaign was worth $21,000.

Campaigns 106

Campaigns Lead Scoring Lead Rank Data 106