Sales and Marketing Management
NOVEMBER 9, 2022
The post Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy appeared first on Sales & Marketing Management. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.
Sales and Marketing Management
JANUARY 10, 2022
The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management. PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start.
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Zoominfo
MARCH 2, 2021
Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments. Big data provides companies the opportunity to make the content within email campaigns diverse and personal. Providing Feedback.
SBI Growth
FEBRUARY 5, 2020
Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.
Steven Rosen
AUGUST 2, 2021
The Fearless Sales Leader. Fearless sales leaders know that business success is defined as achieving an objective or goal. Sales leaders are accountable for making the company’s sales objectives and sales objectives equal success. Sales leaders believe it is their job to develop their sales managers.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
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ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. Creating a successful ABM campaign isn’t easy. What gifting can do to increase ROI.
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Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?
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