Zoominfo
MARCH 2, 2021
According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments.
Zoominfo
MARCH 29, 2018
Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. Continue reading to learn how to identify and fix ROI tracking problems so you can better prove that your marketing efforts are paying off. This could potentially indicate an ROI problem.
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SBI Growth
MAY 17, 2024
CMOs and their marketing teams utilize numerous resources and talent to ensure their campaigns perform well. But thorough preparation is just half the story: CMOs often struggle to drive the execution successfully, resulting in lesser impact and weaker ROI.
Zoominfo
NOVEMBER 1, 2024
In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
As an attendee, you will: Gain a deeper understanding of what behavioral science is and how to best integrate it into direct mail campaigns 🔐 Acquire the knowledge and tools to optimize campaigns and achieve higher engagement, conversion rates, customer loyalty, and ROI 📊 See numerous examples of direct mail that demonstrate these effective (..)
Sales and Marketing Management
JANUARY 22, 2025
With thoughtful planning and execution, sticker campaigns can deliver a strong ROI while helping your brand stick in the minds of your audience literally and figuratively. The post Stick to Your Goals with Strategic Sticker Marketing Campaigns appeared first on Sales & Marketing Management.
Zoominfo
FEBRUARY 24, 2025
CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 25% ROI on ad spend. AI transforms campaign optimization into a continuous, real-time process. Instead of waiting for post-campaign analysis, GTM teams can pivot mid-campaign, maximizing performance in fast-evolving market conditions.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!
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Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. What gifting can do to increase ROI. There’s a lot of work that goes into it. This strategy can help you stand out and be the key differentiator in a crowded field.
Advertiser: ZoomInfo
However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? How to repurpose videos throughout your marketing mix to increase ROI. We’ve boiled it down to five key steps. You’ll learn: Which video types to use on each of your channels.
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Learn how to optimize email deliverability and drive greater email ROI. Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. What lands your email in the customer’s inbox? We’re here to help.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST
Speaker: Brian Massey, Founder of Conversion Sciences LLC
Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter.
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