Zoominfo

JANUARY 13, 2025

Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Take email prospecting, for instance.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Zoominfo

JANUARY 30, 2025

Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Take email prospecting, for instance.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Pick out the right email automation tool.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Sales teams face constant pressure to close deals faster and more effectively.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. Deploying AI at scale, however, requires AI-ready data.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Sales and Marketing Management

APRIL 1, 2020

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

JANUARY 16, 2025

Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

DiscoverOrg Sales

JULY 5, 2017

Global account-based sales development is an outbound sales campaign for a well-defined portion of a multinational account. It could be a target prospect account you’re already researching, or a current client you’d like to expand. Who owns the global campaign? How would they approach a global campaign? View a video?

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

FEBRUARY 18, 2025

These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team? These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

MARCH 12, 2025

The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects. Theyre using ZoomInfo to achieve two main objectives: deploy successful marketing campaigns with cleaner data and connect faster with key decision-makers. Data enrichment to validate industry and revenue insights for prioritization.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

JANUARY 29, 2025

And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations. Its the engine that powers prospecting, personalization, and pipeline generation.

B2B 130

B2B Intent Signal Scale Marketing 130

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 122

Closing Quota How To Webinar Metrics 122

Zoominfo

FEBRUARY 20, 2025

Thats not just more prospects its the right prospects. And theyre reaching these prospects at the right time. Before ZoomInfo, sales reps connected with prospects just 23% of the time. Marketers using ZoomInfos account-based marketing (ABM) tools increased qualified leads by 36% and grew their marketing pipeline by 42%.

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. Companies focus their sales prospecting on signing new logos.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

SalesFuel

JANUARY 22, 2025

Challenge: Getting a home medical services ad campaign in front of customers Haley Johnson, a multiple time Sell Smarter! Award winner from Fox21 , knew she could help a local business with a compelling home medical services ad campaign that would get in front of people, but she also knew it might take some time.

Campaigns 59

Campaigns Health Care Hiring Insurance 59

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. How Does Lookalike Targeting Enhance B2B Marketing Campaigns?

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective.

Data 251

Data B2B Churn Buyer Persona 251

Hubspot Sales

OCTOBER 16, 2024

Outsourced cold calling can be an incredibly valuable tool for businesses looking to generate additional leads and drive sales. Ideally, you’ll identify a company whose reputation aligns with the kind of prospecting you’re already doing. However, businesses shouldn’t just invest in outsourcing resources because they can.

Outsourcing Services 105

Outsourcing Services Cold Calling Scale Call-back 105

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Automated sales prospecting. Sales prospecting tools, such as Pipedrive, Vainu.io Automated personal emails.

Trends 297

Trends B2B Social Media Telemarketing 297

The Digital Sales Institute

OCTOBER 25, 2024

Outbound sales prospecting insights that will assist any salesperson to connect and engage with target prospects in their sales activity. Our outbound sales prospecting course isn’t a mere refresh of past strategies; it’s a modern take on what it takes to win new customers. What Is Outbound Sales Prospecting?

Outbound 52

Outbound Top of Funnel Prospecting Sales Qualified Lead 52

Mr. Inside Sales

AUGUST 13, 2021

But when you’ve done a presentation and then don’t hear back from a prospect, it can often mean the kiss of death. While it seems counter intuitive, I’d rather know up front if I’m wasting my time or if this is a real prospect. Speaking about prospects hiding behind emails, etc., Ghosted—just the sound of this is chilling.

Face-to-face 317

Face-to-face Call-back Gatekeeper Decision Maker 317

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Hubspot Sales

NOVEMBER 22, 2024

Boo, you were ghosted by a prospect you thought for sure would convert. According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. It's no wonder, then, that many folks turn to tools like HubSpot AI to streamline their cold outreach processes. Long and skinny?

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

MarketJoy

OCTOBER 3, 2024

Outbound lead generation is a powerful tool for growing your business, but it’s easy to fall into traps that can sabotage your success. Segment Your Outreach: Develop campaigns that address the distinct needs and pain points of each segment. Promoting all your products or services to every prospect can cause confusion and overwhelm.

Lead Generation 98

Lead Generation Outbound Ideal Customer Profile Lead Rank 98

Sales and Marketing Management

JANUARY 11, 2019

While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Set the goals of your social media marketing campaign. Start the campaign. The purpose of your mail is to convince prospects to take the desired action.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” You know what makes your prospect tick online. Small Business Digital Audit Is Now Fast & FREE!

Small Business 105

Small Business Small Business Tools Prospecting 105

LinkedFusion

DECEMBER 22, 2024

As we move into 2024, the demand for effective LinkedIn automation tools is at an all-time high, especially as businesses look to streamline their outreach efforts and personalize interactions at scale. is not just another automation tool but the best LinkedIn automation tool for 2024. Heres where automation tools come in.

Comparison 40

Comparison LinkedIn Scale Tools 40

Zoominfo

JULY 27, 2023

Data supports the initial list building for the accounts you want to include in your ABM campaigns. You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

NOVEMBER 20, 2018

Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels. The model you select depends on your specific strategy and campaign objectives. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

eGrabber

DECEMBER 9, 2024

Outdated prospect data is one of the most overlooked obstacles in B2B sales outreach. In todays competitive market, real-time prospect data has become a game-changer for effective sales outreach strategies. The High Cost of Outdated Prospect Data The consequences of outdated prospect data go beyond low response rates.

Ideal Customer Profile 40

Ideal Customer Profile Data Prospecting Lead Rank 40