Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

SBI Growth

OCTOBER 17, 2012

Start with these 2 ways: Hold marketing accountable by tracking key metrics of the online ad campaigns that fill the funnel. Download the tool at this event to get started. The effectiveness of an ad campaign is often measured by how often an online user clicks on an advertisement. Hold Marketing accountable. Audience Targeting.

Top of Funnel 293

Top of Funnel Funnel Sales Operations Ideal Customer Profile 293

SBI Growth

NOVEMBER 15, 2013

Incent them correctly and you get what you want. Mis-align incentives and you get nothing. This means that getting Sales to use the tools requires you to be the best salesmen in the company. Perhaps you’ve rolled out marketing automation, a new collaboration tool like Jive or Chatter or even a new CRM. You should.

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentives 312

SBI Growth

MARCH 29, 2013

Online networks such as LinkedIn provide tools that facilitate social gifting. Roadmaps, product and campaign requirements, and a list of other priorities occupy their mindshare. Incentive Structure. Even when their virtual team has no monetary or organizational incentive to do so. Social Debt Economics.

B2B 293

B2B Commission Incentives Incentive 293

SBI Growth

JUNE 8, 2013

Customer referrals have been the most powerful sales tool since the dawn of commerce. 73% of sales people using social tools in their sales process out-performed non-users. Referral programs have ROI’s 300-400% better than all other campaigns combined. Important steps are included in the tool with this post.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. Align Incentives Across the Data Chain Reconsider how you measure team performance.

System 130

System Enterprise Enterprise Data 130

Hubspot Sales

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. From there, initiating conversations and strengthening relationships with business buyers and influencers got easier.

Closing 122

Closing Quota How To Webinar Metrics 122

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Never fear.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Score More Sales

JUNE 2, 2014

In Ken Krogue’s full day session on Business Development – inside sales tips, strategies, tools, and methodology, this acronym was one of the highlights of his session because it brings everything you need in sales together. Ken has identified over 27 types of inside sales campaigns. Ready for it? The word is CLOSERS.

InsideSales 221

InsideSales Lead Rank Lead Scoring Ideal Customer Profile 221

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Sales and Marketing Management

MAY 17, 2020

In addition to strategic alignment, now is the time to invest in partner success programs – providing them with resources, knowledge and tools to achieve those established objectives. ENGAGE: Leverage the Right Engagement Tools to Drive Sales. This may include creative story-telling, original content, digital training videos, and more.

Engineering 207

Engineering Revenue Incentives Incentive 207

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. PPC marketing tools.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127

Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? Not your father’s incentive program. “We The world of employee engagement is no exception.

Incentive 209

Incentive Incentives Retail Loyalty 209

Zoominfo

NOVEMBER 3, 2020

Those that work well — like the exit pop-up-offer of a free trial triggered by a visitor’s attempt to navigate away from ZoomInfo’s website — are implemented into the regular rotation of marketing campaigns. Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. Choose the right incentives. Plus, incentives motivate customers, as 50% of people say they’re likely to give a referral if offered a reward ( source ). Incentives were broken up into tiers.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

SalesFuel

APRIL 30, 2025

If this task seems overwhelming, thankfully, there are tools that sellers can use to make it less time-consuming and more efficient. Consider looking into AI-powered tools, like SalesCred PRO , and CRMs for assistance. Offer loyalty incentives A winning customer retention strategy may also include incentives that encourage loyalty.

Retention 52

Retention Strategy Incentives Incentive 52

Sales Hacker

JUNE 19, 2019

Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns. Contextual triggered message campaigns. Chat + Email campaigns. Lead Bot” Campaigns.

Campaigns 105

Campaigns Top of Funnel Lead Gen Scale 105

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Companies are also using Tango cards as incentives to complete training.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Not only do they have the incentive to fix them quickly, but they also have unrestricted access to the collection and verification process. Useful Tools: Many brokers and resellers offer value-added services for clients. What is B2B Data?

B2B 245

B2B Data Vendor Intent Data 245

Sales and Marketing Management

OCTOBER 29, 2018

Example : This video by Gavin Bell , a Scotland-based Facebook Ads specialist, features 14 minutes of Gavin explaining how viewers can create and launch a Facebook ad campaign. The video is essentially a tutorial, but also serves as a great promotional tool aimed at business consumers. Blog Posts and Articles.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Lead411

JANUARY 23, 2025

Email Campaigns: Nurture leads with personalized, value-packed emails that keep your brand top of mind. Sales Tools for 2025 by Jeremy Unruh | Jan 16, 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster.

Lead Generation 52

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 52

Zoominfo

JANUARY 14, 2019

Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Exclusive offers and discounts.

Campaigns 166

Campaigns Discount Segment Email Marketing 166

Highspot

MARCH 24, 2025

It depends on strong foundational pillars that drive improved workflows, rely on actionable insights, and align incentives with measurable business goals. A CRM platform with revenue intelligence, sales enablement , and predictive analytics tools creates a single source of truth. Lets explore four pillars of GTM ops excellence: 1.

Lead Rank 52

Lead Rank Lead Scoring Incentives Incentive 52

Zoominfo

JANUARY 27, 2019

UGC is an effective tool to boost word-of-mouth on social media and other digital platforms—as customers trust and engage with content from their peers more than they do with traditional marketing content. Encourage your customers to create UGC by offering an incentive.

Social Media 210

Social Media Referrals Marketing Influencer 210

Sales Hacker

MARCH 30, 2025

Equip your team with the right tools (and training!). Invest in platforms and tools that streamline cold calling efforts. For example, consolidating standalone tools into one platformand parallel dialers. Motivate with gamification and incentives. Align cold calling with broader sales strategies. Tips for sales reps 1.

Cold Calling 71

Cold Calling Scale Microsoft Ideal Customer Profile 71

Nutshell

FEBRUARY 14, 2025

They have proven to be an effective marketing tool in the B2B environment. Understanding some of the more common website popup types will give you a better idea of what you can use for your campaign. Best practices for creating effective B2B popups Website popups have been a popular marketing tool for B2B businesses for several years.

Examples 62

Examples B2B Webinar Metrics Campaigns 62

eGrabber

OCTOBER 29, 2024

The MICE (Meetings, Incentives, Conferences, Exhibitions) industry is a high-impact sector of business tourism that creates global connections, fosters innovation, and boosts local economies. Incentives: Company-funded trips to motivate and reward employees or partners. What is the MICE Industry?

Lead Generation 40

Lead Generation Tourism Industry Sales Qualified Lead 40

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. Choose the Right Incentives Rewards are the most critical part of your referral marketing strategy. But, we recommend you give more thought to your referral incentives.

Referrals 130

Referrals Marketing Incentives Incentive 130

Close.io

DECEMBER 2, 2019

In this article, I’ll show you a step-by-step process to execute your first cold canvassing campaign. Generally the goal of a canvassing campaign is to introduce your company, collect information about your consumers, and understand their needs. Your cold canvassing campaigns can also unexpectedly fail if the weather plays spoilsport.

Campaigns 80

Campaigns Cold Calling Territories Face-to-face 80

Nutshell

MARCH 17, 2023

The right software tools can help you automate the process and make it easy to include your customers’ names in your emails. Use online tools to monitor your grammar and spelling and never send a message without reading over it carefully. It can effectively catch their attention. Your [timeframe] free trial begins today!

Customer 154

Customer Discount Incentives Incentive 154

Nutshell

SEPTEMBER 19, 2024

Developing good rapport with customers may take some time, but your team can use tools like text messaging, personal email sequences, and live chat to encourage stronger ties even when you’re not working face-to-face. Incentivize upselling Incentives can be a powerful way to encourage upselling. It might depend on your customer.

How To 128

How To Top of Funnel Incentives Incentive 128

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. Source: Campaign Monitor 2. Say you were running a nurture campaign to educate your audience about an offering.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Hubspot Sales

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? The result?

Lead Rank 111

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 111

PandaDoc

OCTOBER 15, 2020

The ant’s incentive to collaborate was to survive. These three things help launch campaigns on time, complete marketing and sales projects, appointments to schedule, and close deals. Reward these incentives after hitting shared goals. The more the team’s goals and incentives are aligned, the easier it will be to collaborate.

Cost per Acquisition 98

Cost per Acquisition Incentives Incentive Sales Outsourcing 98

Nutshell

NOVEMBER 28, 2024

However, an opt-in email marketing process isn’t just about compliance, it’s a powerful tool for building trust and fostering stronger engagement with your audience. This helps you build a more targeted and responsive email list, leading to improved campaign performance, higher open rates, and fewer unsubscribers.

Email Marketing 62

Email Marketing Examples Marketing Discount 62

Zoominfo

JANUARY 9, 2020

Additionally, segmenting advocacy into boards can have positive results in terms of establishing alignment with campaign goals. Putting too much emphasis on the incentives. Incentives are always a little tricky—you want to encourage your employees to participate, but you don’t want the program to become all about the prizes.

Social Media 147

Social Media Incentives Incentive Ideal Customer Profile 147