Zoominfo

FEBRUARY 24, 2025

CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% Cross-industry analysis requires specialized expertise to interpret data and ensure findings are actionable Real-Time Optimization of Campaigns for Emerging Segments Heres another way AI can bring disruptive change to marketing and demand generation.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Smooth Sale

OCTOBER 2, 2024

Photo by Coffebeanworks via Pixabay Attract the Right Job or Clientele: Generational Attention: The Impact of Offline Ads Across Age Groups Although our world is becoming more digitized, offline advertising remains a powerful method for reaching diverse age groups.

Groups 109

Groups Direct Mail Advertising Advertising 109

SocialSellinator

AUGUST 28, 2022

In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. There are many benefits of personalizing your social media marketing campaigns. Perfect Social Media Campaigns. Their campaigns are personalized, telling stories with real impact.

Social Media 138

Social Media Campaigns Media Strategy 138

SalesFuel

MARCH 19, 2025

Challenge: Reach new audiences with a well-rounded pest control ad campaign Jacob Flaten, a media consultant from Sparklight Advertising , is a multiple time Sell Smarter! For this story, Flaten needed to create a well-rounded pest control ad campaign for a local business that wanted to get the word out about their company.

Campaigns 59

Campaigns Ideal Customer Profile Automotive Demographics 59

Zoominfo

MARCH 12, 2025

The sales team required a scalable data solution to efficiently reach corporate groups and event attendees. Event-driven targeting to engage visiting corporate groups in Houston. Theyre using ZoomInfo to achieve two main objectives: deploy successful marketing campaigns with cleaner data and connect faster with key decision-makers.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

APRIL 17, 2025

So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference.

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

SalesFuel

SEPTEMBER 11, 2024

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaigns 105

Campaigns Account Health Care Hiring 105

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process. Now in its 15th year, this in-depth analysis of over 17,000 U.S.

Banking 102

Banking Campaigns Media Closing 102

Smooth Sale

NOVEMBER 18, 2024

Experiential marketing campaigns can help companies achieve these goals. While most marketing methods attempt to appeal to one sense of the audience, experiential campaigns do as many as possible simultaneously. Are you trying to increase brand awareness among groups unfamiliar with your company?

How To 103

How To Demographics Campaigns Consumer 103

SalesFuel

SEPTEMBER 18, 2024

Challenge: Reaching out to new clientele with a digitally focused brewery ad campaign Renee McDonald, an account executive for OnMedia , has only been on the job for around three years, but in that time has won multiple Sell Smarter! The final amount for the digitally focused brewery ad campaign was worth $21,000.

Campaigns 106

Campaigns Lead Rank Lead Scoring Data 106

SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The

Promotion 105

Promotion Campaigns Ideal Customer Profile Closing 105

Zoominfo

JUNE 24, 2021

Today we’re introducing ZoomInfo Recruiter, which enables recruiters to identify passive candidates, share information with their ATS, and automate communication through drip campaigns — all in one place. Search company departments to visually uncover pockets of talent and understand how employees are grouped within an organization.

Campaigns 52

Campaigns Gatekeeper Licensing Social Media 52

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. For the control group, we only executed our typical cold outbound email and call programs.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. How Does Lookalike Targeting Enhance B2B Marketing Campaigns?

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Connext Digital

SEPTEMBER 17, 2024

With the holiday season and end-of-year goals on the horizon, optimizing your email campaigns can drive significant results and set you up for success in the coming year. Here are some key strategies to help you improve your email marketing campaigns as we head into Q4. Contact us today to get started!

Email Marketing 98

Email Marketing Campaigns Marketing Segment 98

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies. And that starts with clean data.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Zoominfo

JULY 12, 2021

Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. Coupled with ZoomInfo, Chorus will surface deep insights about deal participants and buying committees, and execute automated campaigns via triggered keyword mentions.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Nutshell

JANUARY 30, 2025

A marketing report is a collection of data about your marketing strategies and campaigns that shows the results of your efforts. Depending on your strategies and goals now, your report might contain multiple metrics and data points that enable you to understand whether your campaign was successful.

Report 83

Report Lead Rank Lead Scoring Marketing 83

Janek Performance Group

JANUARY 22, 2025

Not only that, but you can instantly access sales history and marketing campaigns and gain useful insights into clients and contacts with the ease of a customizable dashboard. Updated 1/22/25 The post Managing a Highly Effective and Efficient CRM first appeared on Janek Performance Group.

CRM 118

CRM Lead Qualification Social Media Data 118

Pipeliner

FEBRUARY 6, 2025

This enables them to create targeted marketing campaigns that resonate with specific customer groups, resulting in higher conversion rates and increased revenue. Princess Cruises: Used CRM to segment its customers and create targeted marketing campaigns. This led to a 20% increase in bookings and a 10% increase in revenue.

CRM 103

CRM Loyalty Segment Retention 103

Sales Hacker

MAY 2, 2025

In one of the company Superhumans most successful campaigns to date, the team turned beta testers into a distributed marketing engine that amplified their messaging, created social proof, and drove a 60% increase in new seats. Superhuman ran a campaign using similar outreach and it worked extremely well.

Ideal Customer Profile 102

Ideal Customer Profile Engineering Scale Top of Funnel 102

Zoominfo

NOVEMBER 14, 2024

We stepped in because customers were already using us to power their marketing campaigns — despite the lack of a formal product — and they were frustrated by the lack of innovation from existing platforms. Customer Insights That Drive Innovation ZoomInfo didn’t enter the ABM market to be just another vendor.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. A target group example might be ‘job seekers’ or ‘supermoms’—meaning females with children who make an income over a specific threshold. Trend #2: Leveraging real-time intent data. Here’s how it works.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JUNE 29, 2021

Here at ZoomInfo, we embarked on a multiyear campaign to develop health benefits that resonate with LGBTQ+ employees, fostered a culture that champions the community’s values, and worked to raise cultural awareness across the company. Support for LGBTQ+ employees goes beyond formal benefits and weaves in social aspects of the community, too.

Hiring 52

Hiring Benefit Resources ACT 52

DiscoverOrg Sales

APRIL 7, 2017

We were discussing which contact data provider provides the best results for outreach campaigns.”. Seniority level accuracy : Was the seniority level designation accurate so that outreach campaigns could be targeted by hierarchical role within the company? “There are many different data sources,” Martin says. Seniority Level Accuracy.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

Zoominfo

AUGUST 25, 2020

Think about it: if marketing starts working on a campaign that generates poor quality leads, it’s back to the drawing board. It manages marketing processes and multifunctional campaigns, across multiple channels, automatically, allowing businesses to target customers with automated messages across email, web, social, and text.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

AUGUST 7, 2020

If you can see your customer’s purchasing history, tech stacks, and product campaigns, your proposals and pitches will have a higher success rate over someone sending a mass one-size-fits-alls pitch. #2: Misaligned data can ultimately lead to failed campaigns, disgruntled customers, and broken business relationships. Key Takeaways.

Ideal Customer Profile 246

Ideal Customer Profile Customer Lead Rank Top of Funnel 246

DiscoverOrg Sales

MAY 1, 2018

One of the first steps in any cold emailing campaign is prospecting – and the same is true for your account-based sales strategy. Mailshake makes it really easy to develop cold email campaigns. Cold email most certainly should be incorporated into an account-based sales strategy. Learn about your prospects.

Account 276

Account Top of Funnel Decision Maker Segment 276

Sales and Marketing Management

JULY 24, 2020

Millennials are now the largest group in the workforce, and like their Generation Z coworkers, they care deeply about environmental and social causes. When you design a gift campaign with impact front and center, your younger team members will feel a heightened sense of purpose beyond hitting quotas.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

Millennials are now the largest group in the workforce , and like their Generation Z coworkers, they care deeply about environmental and social causes. When you design a gift campaign with impact front and center, your younger team members will feel a heightened sense of purpose beyond hitting quotas.

Incentives 227

Incentives Incentive Motivation Demographics 227

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Data 195

Data Account Based Marketing Demographics Segment 195

Smooth Sale

DECEMBER 18, 2024

Adding visuals to your marketing campaign can boost engagement by 30% [DM3] and enhance peoples ability to recall your brand. Under her leadership, Orbus has quadrupled in sales and become North America’s largest visual communications group. Author Bio: Natalie Whited is the VP of Marketing at Orbus Visual Communications.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Sales and Marketing Management

MAY 18, 2018

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. Whether you’re planning a group or an individual immersive experience, it should be purposeful and personalized, and ultimately tie back to your products or services. Maura McCarthy, Vice President of Communication Solutions at ITA Group, Inc. ,

B2B 221

B2B Customer Social Media Face-to-face 221

Sales and Marketing Management

JUNE 12, 2017

As Loreal Chief Marketing Officer Hugh Pile put it recently during a panel session of the British advertising group ISBA, “There’s a lot of discussion of left-brain logical skills, about science and analytics, and we need that stuff because of the marketing technologies that are available to use in programmatic and analytics.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

JULY 1, 2020

And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. Isn’t itust a group of people from different departments looking at datasets, together? Or decide which initiatives and campaigns you should focus on in the upcoming quarter? Establish Expected Outcomes.

Data 246

Data Intent Data How To Intent 246

Nutshell

AUGUST 12, 2024

Behavioral marketing uses data like purchase history, search history, cookies, and website analytics to craft customized messages for specific groups. While traditional segmentation focuses on static factors, behavioral segmentation divides consumers into groups based on their past behaviors, interactions, and decisions.

Consumer 126

Consumer Influencer Marketing Segment 126

Zoominfo

JULY 1, 2019

Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. One survey found that out of all participants, gay women felt the least accurately portrayed out of any group, with just 21% believing advertising reflects their lives ( source ).

Advertising 188

Advertising Advertising Survey Scale 188