No More Cold Calling

JUNE 25, 2020

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. How to stop ignoring your best source of new revenue. New business is harder and harder to come by.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

JULY 12, 2021

Coupled with ZoomInfo, Chorus will surface deep insights about deal participants and buying committees, and execute automated campaigns via triggered keyword mentions. Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Reduce onboarding ramp time.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

SalesFuel

MARCH 12, 2025

They were facing the challenge of expanding their business by building another location in the neighboring town. They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in.

Advertising 59

Advertising Advertising Campaigns Retail 59

Zoominfo

MARCH 12, 2025

in Pipeline and 1,100+ Hours Saved Challenge Sendoso , a leading direct-mail automation platform, faced challenges managing a vast TAM and ensuring accurate CRM data. Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

DECEMBER 20, 2024

These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

MARCH 13, 2025

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SMEI

JANUARY 24, 2023

Here are some examples of shame marketing campaigns: 1. Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. Victoria's Secret Perfect Body Campaign 2. Dove: In 2011, Dove stirred up controversy with its “Real Beauty Sketches” campaign.

Loyalty 231

Loyalty Marketing Lead Rank Face-to-face 231

Mr. Inside Sales

AUGUST 23, 2020

Let’s face it, 2020 has been a tough year. Re-write your email campaign. Many clients I work with are having big success by re-writing and re-organizing a drip email campaign for prospects. Question: When was the last time you rewrote your email campaign? Are we going back into the office? Don’t give up. And they will.

Face-to-face 220

Face-to-face Referrals Call-back Quota 220

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. So we’ve developed a list of the hottest trends. So we’ve developed a list of the hottest trends. Data matters more than ever.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

NOVEMBER 11, 2020

One of the biggest challenges organizations continue to face with ABM is not having the right, easily accessible data at their disposal to scale ABM campaigns. Anastasia: What challenges does your team face? The team is also made up of nine account managers that have a one-to-one pairing with a CSM and an SDR.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Connext Digital

OCTOBER 22, 2024

If you haven’t yet embraced it, now is the time to make it the foundation of your marketing campaigns. Here’s why first-party data is a must-have for your holiday marketing campaign success. Marketers face the challenge of finding new ways to track and understand customer behavior without crossing privacy lines.

Campaigns 52

Campaigns Data Marketing ROI 52

Zoominfo

JULY 15, 2019

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Let’s get into it!

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

SalesFuel

FEBRUARY 19, 2025

Challenge: Creating a Mattress Store Digital Ad Campaign to reach new customers Kristen Robinson, an account executive at Spectrum Reach for over six years, was so under the weather recently, the last thing on her mind was being able to craft a mattress store digital ad campaign. He approved it the next morning.

Campaigns 59

Campaigns Closing Cold Calling Retail 59

Zoominfo

SEPTEMBER 3, 2020

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Identify email campaign goals that pertain to your organization. Campaign Mode – This allows users to oversee email activity while personalizing their messages.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

JANUARY 29, 2025

And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations. The world of B2B sales and marketing is at an inflection point.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

JULY 27, 2023

Data supports the initial list building for the accounts you want to include in your ABM campaigns. You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Pipeliner

FEBRUARY 6, 2025

As the cruise line industry continues to evolve, executives are facing increasing pressure to stay ahead of the competition. With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions.

CRM 103

CRM Loyalty Segment Retention 103

Pipeliner

FEBRUARY 18, 2025

Building an Efficient In-House Team One of the key challenges companies face when considering in-house marketing is the perception that it requires a large team of specialists. He argues that having an internal marketing team offers numerous benefits over traditional reliance on external agencies.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

FEBRUARY 10, 2021

So let’s get into how CLV plays into sales and marketing campaigns and how to calculate it. For customers that want to skip face-to-face purchase meetings, self-servicing saves a little of your resources and budget. Customer retention is an excellent method to increase customer lifetime value (CLV). Average Purchase Frequency.

Lead Scoring 246

Lead Scoring Lead Rank Revenue Customer 246

Hubspot Sales

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. Read on to hear my tactics for ending a sales email.e Calls-to-action shouldn’t be up to interpretation.

Closing 122

Closing Quota How To Webinar Metrics 122

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f f their entire budget. Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Marketing Qualified Lead Leads Lead Generation 227

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

Pipeliner

DECEMBER 4, 2024

Preparing is Part of Success Hopefully, your business will never face a disaster, and you’ll have the luxury of saying your investment in insurance coverage was a waste of money. Launch sales campaigns that are centered around holiday themes. It’s the final crunch time to reach sales goals by the end of the year. Think outside the box.

Insurance 97

Insurance Insurance Incentives Incentive 97

SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The I find AdMall wonderfully easy to use,” said Nally.

Promotion 104

Promotion Campaigns Ideal Customer Profile Closing 104

Sales Gravy

MARCH 25, 2025

Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers. Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away.

Ideal Customer Profile 86

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 86

Zoominfo

MARCH 25, 2021

When you ask technology teams the right questions, results are easier to achieve for data-driven campaigns. And a deep understanding of how technology works have become crucial for competing in the professional world. People seeking to add value through innovation depend on applications or data to achieve their objectives.

Marketing 246

Marketing Analysis Software Software 246

Zoominfo

JANUARY 16, 2019

These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. But, the Internet led to a drastic shift in B2B marketing. Now, modern customers demand authentic, personalized marketing interactions with the brands they buy from.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Zoominfo

DECEMBER 15, 2020

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

JUNE 27, 2019

To make truly creative marketing content and campaigns, we must focus on the process rather than the end result. To make truly creative marketing content and campaigns, we must focus on the process rather than the end result. Treat each piece of your campaign or project like the end goal. Creativity is a tricky concept.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Big budgets, big expectations, and the ever-present fear that you were throwing money at a giant, expensive, untrackable black hole. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost.

B2B 130

B2B Marketing Strategy Lead Rank 130

Sales and Marketing Management

MAY 18, 2018

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. But, this short film is incredibly engaging, as it creates a menacing character to represent the threats companies face if their printer security is lacking. Keep reading!

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

JUNE 4, 2018

But let’s face it, execs and board members can get stuck on marketing vanity metrics. During your next marketing campaign or product launch, keep a close eye on branded keywords. B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. But, fear not dear marketer!

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

SEPTEMBER 26, 2018

Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. Let’s get into it!

Hiring 250

Hiring Social Media Face-to-face Channels 250

Zoominfo

AUGUST 25, 2020

Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks. Think about it: if marketing starts working on a campaign that generates poor quality leads, it’s back to the drawing board. Everyone wants to be efficient and productive.

Marketing 221

Marketing Campaigns ROI Scale 221

Sales and Marketing Management

OCTOBER 19, 2018

For years, marketers cobbled together various datasets from reliable sources to measure the success of a campaign and then align those figures with overall company goals. Our marketing team at Datawatch faced this challenge when we underwent a leadership change and 50 percent cut to marketing budget at the end of our 2017 fiscal year.

Analytics 221

Analytics Marketing Account Sales Qualified Lead 221

SalesFuel

DECEMBER 9, 2024

The marketing team in every organization faces a familiar tug of war. The two main strategies include: Branding These marketing campaigns emphasize what the brand stands for such as top quality or always crafted in the U.S. of their budgets on performance campaigns. How Does a Company Improve Their Brand Message?

Marketing 64

Marketing Ideal Customer Profile Travel Campaigns 64